Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Words matter.

Conversion 112

Conversion SEO Brand Awareness eCommerce 112

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

Brand Awareness 306

Brand Awareness Agency Conversion Marketing 306

MNTN

AUGUST 25, 2023

Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. Let’s explore what bottom of funnel marketing is, as well as the tactics you can use to help convert your qualified prospects into customers.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 127

Marketing CPL CPA Finance 127

Digiday

SEPTEMBER 5, 2022

Working with OKCupid is part of an overall partnership strategy to reach new audiences and boost brand awareness. Sweatcoin has already worked with a number of brands such as Headspace, Audible, Tidal and wants to continue bringing new brands to its roster. social data and conversion platform.

Brand Awareness 71

Brand Awareness Audience Conversion Marketing 71

Martech

OCTOBER 9, 2024

Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. To drive real revenue growth, sales and marketing need to work together. Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs. Sound familiar?

Conversion Rate 99

Conversion Rate Marketing Communications Conversion 99

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand.

Marketing 114

Marketing Brand Awareness Conversion MarTech 114

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Brand Lift 121

Brand Lift Marketing Brand Awareness Audience 121

Martech

JUNE 21, 2024

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. The right audience.

Marketing 126

Marketing Communications Brand Awareness Conversion 126

Ad Rants

OCTOBER 28, 2022

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. Increases Conversion Rate. Market Analysis. Final Word.

SEO 227

SEO Conversion Rate Brand Awareness Conversion 227

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

MarTech 114

MarTech Marketing Healthcare Finance 114

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Awareness Plans. First seen.

Brand Awareness 118

Brand Awareness Conversion MarTech Advertising 118

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Your brand will have many prospective customers and far fewer committed buyers, hence the funnel shape.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. Most of the problem is that marketing success is measured by outcomes that have nothing to do with how advertising works. Only about 5% of buyers are in the market at any given moment.

Marketing 124

Marketing Brand Awareness Conversion Advertising 124

Digital Remedy

OCTOBER 31, 2024

In the fast-paced world of digital marketing, the lan dscape is constantly evolving, and staying ahead requires marketers to regularly reflect on their processes and approach to media. That’s why Digital Remedy has identified the 7 Deadly Sins of Digital Marketing—common pitfalls that could cost you performance and efficiency.

Marketing 59

Marketing GDPR Audience Brand Awareness 59

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

MNTN

JUNE 10, 2024

All marketing has the same goal: to make your target audience aware of your product and, once aware, move them into and down the sales funnel. However, there are a variety of ways to do this from high-level brand marketing to data-focused performance marketing. What Is Performance Marketing?

Marketing 52

Marketing Brand Awareness Click Through Rate Conversion 52

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. The result?

Marketing 116

Marketing Brand Awareness Audience Finance 116

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

Marketing 114

Marketing Brand Awareness Machine Learning Communications 114

MNTN

JUNE 3, 2024

Building your brand through digital marketing efforts is a process that requires balance and precision. One of the key challenges you’ll face involves finding a happy medium between two particular practices: growth marketing vs. demand generation. What Is Growth Marketing? Learn more in our guide on B2B growth marketing.

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52

MNTN

JUNE 3, 2024

Building your brand through digital marketing efforts is a process that requires balance and precision. One of the key challenges you’ll face involves finding a happy medium between two particular practices: growth marketing vs. demand generation. What Is Growth Marketing?

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52

MNTN

AUGUST 27, 2024

Marketing attribution models are essential for understanding how your marketing efforts contribute to conversions and sales. Accurately attributing credit to different marketing touchpoints allows you to make more informed decisions about where to allocate your resources. What Are Marketing Attribution Models?

Marketing 52

Marketing Conversion ROI Brand Awareness 52

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

MNTN

OCTOBER 9, 2024

Marketing can sometimes feel like a whirlwind of jargon and strategies. Luckily, two of the most popular tactics are easily identifiable: account-based marketing (ABM) and demand generation. Not familiar what sets account-based marketing vs. demand generation apart? What Is Account-Based Marketing?

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

OCTOBER 9, 2024

Marketing can sometimes feel like a whirlwind of jargon and strategies. Luckily, two of the most popular tactics are easily identifiable: account-based marketing (ABM) and demand generation. Not familiar what sets account-based marketing vs. demand generation apart? What Is Account-Based Marketing?

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

Martech

MARCH 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale.

Brand Awareness 106

Brand Awareness ROI Click Through Rate Conversion 106

MNTN

JULY 2, 2024

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your advertising campaigns. What Are Digital Marketing KPIs?

CPL 52

CPL CPC CPA Marketing 52

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Navigating the complexities of performance marketing channels is complicated enough throughout the rest of the year. billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Martech Series

JULY 15, 2022

Watching your analytics closely will lead to more conversions. The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps to implement tactics to generate more business for the brand. Analysis of marketing data.

Marketing 98

Marketing ROI Brand Awareness Conversion 98

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing 112

Marketing Brand Awareness ROI MarTech 112

Single Grain

AUGUST 4, 2020

Book My Free SaaS Marketing Consultation. Then you can get more conversions using customer education as your onboarding process to help people become more familiar with your product. It strengthens your brand awareness. Book My Free SaaS Marketing Consultation. But what the heck is customer education?

Conversion Rate 116

Conversion Rate Education Conversion Pop-Up 116

Digital Remedy

OCTOBER 21, 2024

As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. This means that a well-crafted Cyber Five marketing strategy, including effective Black Friday ideas for small businesses, is truly indispensable. How Can Marketers Use Data To Drive Better Annual Cyber Five Performance?

Marketing 104

Marketing eCommerce Retail Retargeting 104

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. The evolution of influencer marketing Celebrities were once the golden ticket to product success.

Marketing 118

Marketing Audience Brand Awareness ROI 118