Martech

AUGUST 29, 2024

Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Identify your goals before attending the conference, such as capturing leads or increasing brand awareness. In other words, focus on having genuine conversations.

ROI 119

ROI Conversion Brand Awareness MarTech 119

Martech

SEPTEMBER 17, 2024

Improved brand awareness. Increased conversion rates. Dig deeper: Unifying projects and products: The power of program management in martech 4. The post 5 ways to use project management data to increase marketing ROI appeared first on MarTech. Targeted return on campaign spend. Processing.

ROI 112

ROI Marketing Conversion Rate Brand Awareness 112

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. Email: Business email address Sign me up! Processing.

Media 121

Media Impressions Audience Conversion 121

Martech

NOVEMBER 13, 2024

Too often, marketing leaders focus narrowly on operational KPIs — such as website traffic, social media engagement and lead conversion — without tying these metrics to the larger business objectives. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. Processing.

Marketing 129

Marketing CPL CPA Finance 129

Martech

OCTOBER 29, 2024

AI follows conversion impact amongst your target audience’s interactions with top, middle and bottom of funnel content. This analysis refines messaging by measuring emotional responses, recall, and brand awareness, ensuring the creative contributes to overall campaign success. You can download it here.

Audience 112

Audience Brand Awareness Marketing Conversion 112

Martech

MARCH 26, 2025

By aligning a new report with an interactive live event, they hope to turn a nagging industry problem into an opportunity for engagement and brand momentum. Turning messy survey data into an ongoing conversation might sound impossibleunless you have a spotlight event built around it. Email: Business email address Sign me up!

ROI 112

ROI Marketing Conversion Brand Awareness 112

Martech

JANUARY 20, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Heres something somebody asked me!

Marketing 106

Marketing Audience MarTech Brand Awareness 106

Martech Series

DECEMBER 19, 2022

Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. Our department is responsible for driving broader brand awareness and advancing the organization’s mission of managing consumer feedback from acquisition to loyalty.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Get MarTech! The post AI-powered martech releases and news: Jan.

MarTech 109

MarTech Retail Brand Awareness Affiliates 109

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 113

Conversion SEO Brand Awareness eCommerce 113

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

MarTech 115

MarTech Marketing Conversion Rate Brand Awareness 115

Martech

FEBRUARY 7, 2025

Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Display, video and search. Processing.

Advertising 81

Advertising Media Conversion Audience 81

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. For the sales team, better conversions, less garbage in, less time wasted, etc.

MarTech 105

MarTech Conversion Cookies Brand Awareness 105

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. Our conversation about this raised other interesting questions, as well.

MarTech 111

MarTech Agency Banner Brand Awareness 111

Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. increase in organic conversions. This success came from mostly organic efforts.

Conversion 70

Conversion Marketing Impressions Brand Awareness 70

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 108

Brand Awareness ROI Click Through Rate Conversion 108

Martech

NOVEMBER 18, 2024

For example, a marketing team using data from tools like Asana or Monday.com could notice that a particular task always results in increased lead conversion when prioritized early in the campaign. The post 5 ways to use project management data to enhance operational best practices appeared first on MarTech. Processing.

ROI 108

ROI Audience Manufacturing Marketing 108

Martech

OCTOBER 1, 2021

said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter.

Brand Awareness 132

Brand Awareness Pop-Up MarTech Communications 132

Martech

SEPTEMBER 21, 2021

And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands. BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. Recent data reinforces the importance of brand recognition.

MarTech 125

MarTech Brand Awareness Conversion Marketing 125

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. Why we care.

Marketing 115

Marketing Brand Awareness Conversion MarTech 115

Martech

DECEMBER 6, 2024

Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. They write in a welcoming, professional brand voice based on the attached examples. #AI Use a conversational and relatable tone to connect with the audience. Processing.

SEO 124

SEO Audience Education Machine Learning 124

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Register for The MarTech Conference here. Get MarTech!

Marketing 115

Marketing Brand Awareness Machine Learning Communications 115

Martech

JUNE 21, 2024

However, while the integration itself was announced earlier this year, the ensuing conversation — about LinkedIn as a sales tool — is now hotter than ever. This makes LinkedIn a more valuable platform, full of opportunities for sales conversations. And that’s because the way companies find customers is evolving.

Marketing 127

Marketing Communications Brand Awareness Conversion 127

Martech Series

OCTOBER 17, 2022

Find out more in this week’s martech highlights: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 10th October to 14 th October. Sinch Launches Kakaotalk in Its Conversation API. Botify and Semrush Combine SEO Offerings to Amplify Organic Search Insights and Performance for Enterprise Brands.

Marketing 90

Marketing Conversion Brand Awareness MarTech 90

Martech

OCTOBER 9, 2024

Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition Shared metrics: A common ground for success To create alignment, focus on shared metrics like pipeline growth and conversion rates.

Conversion Rate 122

Conversion Rate Marketing Communications Conversion 122

MNTN

AUGUST 18, 2022

Sure a platform can provide conversions or site visits, but are those numbers “good”? Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, will be joining MarTech to give his insights into how to evaluate new ad channels worthy of your investment. Not so much; it can be unclear what constitutes success. Register here.

CPA 98

CPA Brand Awareness Conversion MarTech 98

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform.

Media 91

Media Brand Awareness MarTech Conversion 91

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. The post 74% of B2B marketers expect budgets to increase next year appeared first on MarTech. Top five objectives.

Marketing 119

Marketing Conversion Rate Brand Awareness Display Advertising 119

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech.

Media 123

Media Marketing Machine Learning MarTech 123

Martech

JUNE 15, 2023

Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns. Donzis offered some examples of how brands can engage with DOOH. Get MarTech! Are you getting the most from your stack?

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Martech

FEBRUARY 9, 2023

Dig deeper: How brands lined up on CTV for the 2022 FIFA World Cup Cross-screen viewing behaviors “Brands don’t have to spend $7 million on a 30-second TV spot that will likely be forgotten in a few days,” said consultant Brittany Hodak. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! and Canada found on LinkedIn. Driving results. In your inbox.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

SEO 117

SEO Conversion Conversion Rate Brand Awareness 117

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. The post Connected TV’s results transcend the TV screen appeared first on MarTech.

Conversion Rate 106

Conversion Rate Brand Awareness SEO Conversion 106

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It It has a much lower level of clicks and also a low level of conversions per click.” Get MarTech! In your inbox.

Machine Learning 117

Machine Learning Audience Brand Awareness Conversion 117

Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. Experimentation is just as critical in refining the long-term strategic approach to brand building.

Brand Lift 123

Brand Lift Marketing Brand Awareness Audience 123

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

Brand Awareness 108

Brand Awareness Pop-Up MarTech Healthcare 108