Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. increase in organic conversions. This success came from mostly organic efforts.

Conversion 70

Conversion Marketing Impressions Brand Awareness 70

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Awareness Plans. First seen. Email: Business email address Sign me up!

Brand Awareness 107

Brand Awareness Conversion MarTech Advertising 107

Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness. The post Future-proof your content strategy appeared first on MarTech. Attendees will gain invaluable insights to future-proof their content strategy.

Brand Awareness 93

Brand Awareness Conversion MarTech Audience 93

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. Our conversation about this raised other interesting questions, as well.

MarTech 96

MarTech Agency Banner Brand Awareness 96

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 89

Brand Awareness ROI Click Through Rate Conversion 89

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. Why we care.

Marketing 112

Marketing Brand Awareness Conversion MarTech 112

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform.

Media 91

Media Brand Awareness MarTech Conversion 91

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. Forging a distinct brand identity, lets companies outshine competitors and capture premium value.

ROI 98

ROI Finance Brand Awareness Conversion 98

Martech Series

OCTOBER 17, 2022

Find out more in this week’s martech highlights: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 10th October to 14 th October. Sinch Launches Kakaotalk in Its Conversation API. Botify and Semrush Combine SEO Offerings to Amplify Organic Search Insights and Performance for Enterprise Brands.

Marketing 90

Marketing Conversion Brand Awareness MarTech 90

Martech

OCTOBER 9, 2024

Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition Shared metrics: A common ground for success To create alignment, focus on shared metrics like pipeline growth and conversion rates.

Conversion Rate 82

Conversion Rate Marketing Communications Conversion 82

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Register for The MarTech Conference here. Get MarTech!

Marketing 110

Marketing Brand Awareness Machine Learning Communications 110

MNTN

AUGUST 18, 2022

Sure a platform can provide conversions or site visits, but are those numbers “good”? Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, will be joining MarTech to give his insights into how to evaluate new ad channels worthy of your investment. Not so much; it can be unclear what constitutes success. Register here.

CPA 98

CPA Brand Awareness Conversion MarTech 98

Martech

SEPTEMBER 21, 2021

And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands. BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. Recent data reinforces the importance of brand recognition.

MarTech 121

MarTech Brand Awareness Conversion Marketing 121

Martech

OCTOBER 1, 2021

said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter.

Brand Awareness 128

Brand Awareness Pop-Up MarTech Communications 128

Martech

JUNE 21, 2024

However, while the integration itself was announced earlier this year, the ensuing conversation — about LinkedIn as a sales tool — is now hotter than ever. This makes LinkedIn a more valuable platform, full of opportunities for sales conversations. And that’s because the way companies find customers is evolving.

Marketing 110

Marketing Communications Brand Awareness Conversion 110

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

SEO 110

SEO Conversion Conversion Rate Brand Awareness 110

Martech

NOVEMBER 13, 2024

Too often, marketing leaders focus narrowly on operational KPIs — such as website traffic, social media engagement and lead conversion — without tying these metrics to the larger business objectives. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. Processing.

Marketing 107

Marketing CPL CPA Finance 107

Martech

AUGUST 29, 2024

Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Identify your goals before attending the conference, such as capturing leads or increasing brand awareness. In other words, focus on having genuine conversations.

ROI 99

ROI Conversion Brand Awareness MarTech 99

Martech

OCTOBER 29, 2024

AI follows conversion impact amongst your target audience’s interactions with top, middle and bottom of funnel content. This analysis refines messaging by measuring emotional responses, recall, and brand awareness, ensuring the creative contributes to overall campaign success. You can download it here.

Audience 92

Audience Brand Awareness Marketing Conversion 92

Martech

FEBRUARY 9, 2023

Dig deeper: How brands lined up on CTV for the 2022 FIFA World Cup Cross-screen viewing behaviors “Brands don’t have to spend $7 million on a 30-second TV spot that will likely be forgotten in a few days,” said consultant Brittany Hodak. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 83

Brand Awareness Pop-Up Retargeting Affiliates 83

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech.

Media 106

Media Marketing Machine Learning MarTech 106

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. The post Connected TV’s results transcend the TV screen appeared first on MarTech.

Conversion Rate 98

Conversion Rate Brand Awareness SEO Conversion 98

Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. Experimentation is just as critical in refining the long-term strategic approach to brand building.

Brand Lift 112

Brand Lift Marketing Brand Awareness Audience 112

Martech Series

DECEMBER 18, 2022

From showcasing products and creating shoppable content to in-built payment procedures and AI-driven chatbot conversation, brands conduct multiple activities within their social shops. of surveyees are unhappy with social commerce brands’ customer services. ” Further, the survey reveals that 48.6% About 23.5%

Media 80

Media Conversion Brand Awareness MarTech 80

Martech

FEBRUARY 12, 2024

After heavily relying on performance marketing, brands will find that moving up the funnel and building relationships with their audience earlier leads to a more favorable balance between paid and organic revenue in the long run. Get MarTech! Ultimately, this approach enhances the effectiveness of your performance marketing efforts.

Marketing 103

Marketing Brand Awareness ROI MarTech 103

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. How and where are marketers spending their budgets?

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It It has a much lower level of clicks and also a low level of conversions per click.” Get MarTech! In your inbox.

Machine Learning 108

Machine Learning Audience Brand Awareness Conversion 108

Martech

MARCH 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: Salesforce’s full-funnel approach to social media Get MarTech!

Media 56

Media Retail Conversion Rate Audience 56

Martech Series

NOVEMBER 11, 2022

The primary goal of an integrated B2B marketing campaign is to generate traffic, and brand awareness, and drive higher conversions by leveraging as many marketing channels as possible such as content, emails, display ads, social media, and many more. Why B2B companies should think of an integrated marketing campaign?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. Yovanno was named the 2022 Best Martech Company CEO by the MarTech Breakthrough Awards , and a 2022 Top 30 Changemaker in performance marketing by PerformanceIN. CEO David A. The company also made Inc.’s

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. The post 74% of B2B marketers expect budgets to increase next year appeared first on MarTech. Top five objectives.

Marketing 112

Marketing Conversion Rate Brand Awareness Display Advertising 112

Martech

DECEMBER 21, 2023

If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. You need to move beyond the traditional monologue of business-to-customer communication and foster a more interactive and engaging digital conversation. Get MarTech! All of them.

Education 104

Education Audience MarTech Communications 104

Martech

MAY 3, 2024

Dig deeper: Why B2B marketing needs brand building more than lead gen Every ad is a button that must be clicked All of this means that advertising in B2B is generally in pursuit of immediate outcomes, treating it as a direct response lead gen channel rather than a brand awareness one.

Marketing 116

Marketing Brand Awareness Conversion Advertising 116

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. In your inbox. Business email address Subscribe Processing.

Brand Awareness 99

Brand Awareness MarTech Marketing Audience 99

Martech

SEPTEMBER 17, 2024

Improved brand awareness. Increased conversion rates. Dig deeper: Unifying projects and products: The power of program management in martech 4. The post 5 ways to use project management data to increase marketing ROI appeared first on MarTech. Targeted return on campaign spend. Processing.

ROI 65

ROI Marketing Conversion Rate Brand Awareness 65

Martech

OCTOBER 23, 2023

It can be tested and scaled up or down depending on real-time metrics, a dynamic approach that helps brands optimize spending. With an abundance of data points, digital platforms allow us to gauge the effectiveness of each campaign, track conversions and understand user behavior.

Marketing 116

Marketing Brand Awareness Audience Finance 116

Martech

OCTOBER 17, 2023

Beyond the basics of measuring campaign effectiveness Sure, likes, shares and conversion rates matter. But to truly understand the magic of influencer marketing, it’s essential to balance those tangible metrics with the intangibles: sentiment, loyalty and brand evangelism. More reach generally equates to more brand awareness.

Marketing 114

Marketing Audience Brand Awareness ROI 114