Single Grain

JUNE 10, 2019

It’s not just Amazon making the big bucks on Prime Day anymore; other retailers are getting in on the act – and so should you! During Prime Day 2017, sales for brands off Amazon jumped 30%. Crucially, retailers who anticipated Prime Day did even better – 30% higher – over the course of the week, than those who didn’t prepare.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets. billion and a 3.8%

Marketing 93

Marketing Retail Conversion Conversion Rate 93

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Martech Series

NOVEMBER 18, 2022

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. The rate of inflation coupled with supply chain shortages has hit brand loyalty the hardest. Loyalty programs are critical to customer retention and brand engagement.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Ad Monsters

APRIL 9, 2024

This is also a great strategy for brick-and-mortar retail outlets. For instance, which units are best for attracting Gen Z vs. We can measure key upper funnel metrics, such as brand awareness, recall, lift, and other KPIs, via custom mobile surveys and compare exposed and unexposed groups.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Sponsored Brand Cost. Get A Free Consultation. Who Should Advertise on Amazon?

Video Ads 110

Video Ads Conversion CPC Banner 110

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

MARCH 26, 2024

Consistency is key when it comes to building brand awareness and engaging with your audience. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are an expert in small-to-medium retailers. Understood? Format) Please list four KPIs.

Media 57

Media Retail Conversion Rate Audience 57

Martech Series

DECEMBER 23, 2022

in 2021, US retail internet sales will decline dramatically throughout the holiday season. Despite this decline, total retail holiday season sales are expected to increase from 6.2% A charity drive must be initiated for brand awareness. From 32% in 2020 to 14.4% in 2020 to 9.0% What should you do then?

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Digital Remedy

OCTOBER 21, 2024

This critical five-day stretch from Thanksgiving through Cyber Monday is only growing in its importance to retailers. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. billion in online sales.

Marketing 96

Marketing eCommerce Retail Retargeting 96

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately.

Advertising 76

Advertising Retail Pop-Up Media 76

Martech

OCTOBER 13, 2023

“Programmatic DOOH isn’t just good for building awareness, but it’s also very good in meeting campaign performance objectives,” said JC Conti, VIOOH’s CEO. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” Brand data. A campaign in the U.K.

Demand Side Platform 120

Demand Side Platform Retail Media Retargeting 120

MNTN

JUNE 15, 2022

The National Retail Federation predicts sales to grow between six to eight percent this year, and Morgan Stanley’s mid-year economic forecast indicates that the Ukraine war will leave commodity prices uncertain, but supply chain issues should continue to normalize , with consumer goods inflation subsiding later this year and into 2023.

Brand Awareness 96

Brand Awareness Retail Conversion Advertising 96

Digiday

JUNE 7, 2022

Ear piercing retailer Studs is taking a more serious stab at TikTok. Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. THE TIKTOK ADVANTAGE.

Brand Awareness 68

Brand Awareness Food Retail Agency 68

illumin

JULY 25, 2024

In a nutshell, DOOH reduces complexity, increases campaign reach, and grows brand awareness. It also helps create grassroots awareness and delivers the messaging when the audience is technically offline. This makes them more engaging for customers, almost like a conversation, rather than a traditional sales pitch.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. How can a brand benefit from BNPL advertising? This way they are able to fully capitalize on audience preferences, have access to a purchase-driven user base and advertise in a brand-safe and respected environment.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Ad Beat

SEPTEMBER 19, 2024

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. We’d say there’s a good chance this ad had a solid conversion rate. During Cyber Week, it’s time to ditch the brand awareness campaigns in favor of low-hanging fruit.

Retail 89

Retail Video Ads Conversion Rate Brand Awareness 89

Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Small physical gadgets known as beacons can be used to sell a company by interacting with customers inside of retail locations.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech

MAY 18, 2022

The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives. YouTube counts engaged-view conversions for in-stream ads whenever a user clicks on the video ad or watches 10 seconds or more of the skippable ad. Video is an engaging tool for marketing and creating brand awareness.

Advertising 109

Advertising Video Ads CPM Viewability 109

Digiday

SEPTEMBER 22, 2022

“Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. The companies aim to use this campaign for brand awareness of the pumpkin beer and increase engagement with Chucky on SYFY and USA Network.

Impressions 69

Impressions Brand Awareness Entertainment Communications 69

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. the sale, lead, or conversion). This model gives 100% of the credit for a conversion or sale to the first customer touchpoint.

Marketing 107

Marketing Machine Learning Conversion Cookies 107

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. CPG Holiday Advertising Best Practices.

Advertising 73

Advertising Retargeting Education Retail 73

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 88

Advertising Viewability Brand Awareness A/B Testing 88

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Digiday

JULY 7, 2022

And as advertising on social media becomes increasingly expensive and weighed down by data privacy regulations, the direct-to-consumer brand says it’ll remain bullish on Instagram Stories and Reels to build brand awareness and boost sales. In 2021, the jewelry retailer spent $14,600 on media, according to Kantar.

Media 69

Media Retargeting Retail Brand Awareness 69

MNTN

JULY 2, 2024

Here are a few you may be aware of, and a few you may not. Brand Awareness Brand awareness refers to how well-acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured?

CPL 52

CPL CPC CPA Marketing 52

Digiday

FEBRUARY 13, 2023

Direct-to-consumer bidet brand Tushy, meanwhile, wanted to boost brand awareness more than move product with its $10,000 sweepstakes prize for posting a photo of a bowel movement on Twitter or Instagram and tagging the brand. Kimeko McCoy and Julian Cannon contributed reporting.

Marketing 69

Marketing Brand Awareness Retail Agency 69

MNTN

FEBRUARY 6, 2024

Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. You can track metrics from your OTT advertising efforts on platforms like MNTN, including: How many people viewed your advertisement?

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

MAY 1, 2023

As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. Sponsored ads were placed at the top of Amazon’s SERPs to increase conversions and CTRs. These conversions were applied to more than 118 products in over six countries.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. It all started with the official Air Yeezy and Air Yeezy II sneaker collaboration between Kanye West (whose nickname is Yeezy ) and Nike back in 2009 — the retailer's first full collaboration with someone other than an athlete.

Marketing 109

Marketing Fashion Banner Audience 109

VideoWeek

JULY 3, 2023

Fears around overstating their sustainability and being called out for greenwashing mean that some brands choose not to mention sustainability in their ad messaging. According to M6’s survey, 44 percent of consumers couldn’t name a brand they’d describe as responsible off the top of their head, up 9 percentage points from 2019.

Food 52

Food Brand Awareness Communications Retail 52

Single Grain

APRIL 12, 2023

The ultimate goal of an advertising strategy is to increase brand awareness, generate leads and drive sales. YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Digital Remedy

JUNE 6, 2023

But the rise of multi-channel strategies, and even those singular ones, also poses a pressing challenge to the everyday digital marketer: accurately tracking sales and conversions. What Is Attribution in Marketing & Why Is It Important?

Conversion 52

Conversion ROI Conversion Rate Brand Awareness 52

Digiday

DECEMBER 26, 2022

Below are highlights from the conversations, which have been lightly edited and condensed for clarity. At the same time, they are still trying to make sure that brand awareness and brand advertising goals are folded into this. The culprit of platforms’ revenue decline is not solely the economy.

Media 69

Media Retail Brand Awareness Agency 69

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. conversation rate, proving the personal touch works. These numbers show the importance of incorporating video into your digital marketing strategy in 2019: 70% of consumers say that they have shared a brand’s video.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108