Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

OCTOBER 28, 2019

This tactic requires a high volume of leads and strong conversion rates. Many businesses make the mistake of thinking that the conversion is the end of the customer journey. With a highly optimized funnel, you'll have no hitches along the way, which makes the customer journey to conversion much more straightforward.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. ROI again leads the pack, with 40% citing it. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Nearly two-thirds expect a moderate increase. Top five objectives.

Marketing 118

Marketing Conversion Rate Brand Awareness Display Advertising 118

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. We’ll take a look at the tactics employed and the results achieved.

ROI 52

ROI Advertising Conversion SEO 52

Martech

NOVEMBER 3, 2021

Or are you meeting your revenue goals and looking to expand brand awareness? With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. What about e-commerce conversions? Keep in mind. Keep in mind. Which comes first, SEO or CRO?

SEO 118

SEO Conversion Rate ROI Conversion 118

Martech Series

JULY 15, 2022

Watching your analytics closely will lead to more conversions. It not only allows you to understand the user behavior but also helps to implement tactics to generate more business for the brand. Different brands have different reasons to trust and utilize data. Marketing analytics benefits both marketers and consumers.

Marketing 98

Marketing ROI Brand Awareness Conversion 98

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Martech

MAY 3, 2024

Dig deeper: Why B2B marketing needs brand building more than lead gen Every ad is a button that must be clicked All of this means that advertising in B2B is generally in pursuit of immediate outcomes, treating it as a direct response lead gen channel rather than a brand awareness one.

Marketing 121

Marketing Brand Awareness Conversion Advertising 121

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels.

CPC 105

CPC Conversion Conversion Rate Audience 105

Martech

FEBRUARY 12, 2024

After heavily relying on performance marketing, brands will find that moving up the funnel and building relationships with their audience earlier leads to a more favorable balance between paid and organic revenue in the long run. Ultimately, this approach enhances the effectiveness of your performance marketing efforts.

Marketing 108

Marketing Brand Awareness ROI MarTech 108

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. People spend 4x as much time watching live videos than pre-recorded videos.

ROI 145

ROI Conversion Rate Conversion Marketing 145

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Martech

OCTOBER 17, 2023

Beyond the basics of measuring campaign effectiveness Sure, likes, shares and conversion rates matter. But to truly understand the magic of influencer marketing, it’s essential to balance those tangible metrics with the intangibles: sentiment, loyalty and brand evangelism. More reach generally equates to more brand awareness.

Marketing 120

Marketing Audience Brand Awareness ROI 120

Single Grain

JULY 8, 2021

Increase Brand Awareness. Demand generation tactics act as awareness-generating machines to bring relevant traffic to your website: Well-executed inbound marketing campaigns differentiate your brand from others in your industry, making your offerings visible to those who may not yet have identified their need for your product.

Communications 145

Communications Brand Awareness Conversion Audience 145

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It It has a much lower level of clicks and also a low level of conversions per click.” Dig deeper: Bid shading costing advertisers $6.6

Machine Learning 114

Machine Learning Audience Brand Awareness Conversion 114

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. a sale, new customer, conversion, etc.).

Marketing 132

Marketing SEO ROI Conversion 132

Single Grain

SEPTEMBER 13, 2019

83% of marketers claimed to have gotten a good ROI from video. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. If you want to go the extra mile and increase the chances of conversion, you can give dynamic ads a try. Focus more on creative production and personalization.

A/B Testing 103

A/B Testing Conversion Audience ROI 103

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Sprout Social ) 71% of consumers think it’s important for brands to take a stand on sensitive issues and spread awareness. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI.

Marketing 130

Marketing Audience Click Through Rate Conversion 130

Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. But the goal is to shift toward a more balanced, full-funnel investment strategy.

Brand Lift 118

Brand Lift Marketing Brand Awareness Audience 118

Single Grain

AUGUST 31, 2023

This revelation casts a spotlight on the industry’s fixation on the allure of leads as the holy grail of B2B conversions. Conversion Rate Optimization: CAC doesn’t take into account the effectiveness of your conversion process. You might have a low CAC but a poor conversion rate.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Spoton Digital Media

OCTOBER 20, 2023

Here’s How to Find Out Decreased brand awareness and recognition Cutting budgets affects each part of the marketing funnel. Without marketing or advertising, brands will struggle with building the brand awareness needed to attract new audiences and build relationships with new or already interested customers.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Single Grain

JULY 14, 2020

” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. 1) Automate the Sales Motions to Get the Conversation Started. The conversation is going to be customized for the visitor, and they can say “yes” or “no.”

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Aligning so closely with consumer intent will maximize ad ROI and skyrocket conversion rates this holiday season.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech

FEBRUARY 9, 2023

Dig deeper: How brands lined up on CTV for the 2022 FIFA World Cup Cross-screen viewing behaviors “Brands don’t have to spend $7 million on a 30-second TV spot that will likely be forgotten in a few days,” said consultant Brittany Hodak. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 82

Brand Awareness Pop-Up Retargeting Affiliates 82

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI.

Media 132

Media Marketing SEO ROI 132

Adtaxi

APRIL 7, 2022

Jamie Ceman of Chapman University told Forbes, “[M]y organization is building a national reputation, so we spend over 50% of our ad budget on awareness and another 20% on direct lead-gen efforts.” Which channels consistently deliver better leads or conversions, and which ones never quite work out?

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. This factors into campaign success because if the ad is displayed but not seen, it cannot build awareness or create conversions. You can track viewer conversion rate or track brand awareness or purchase intent.

Viewability 81

Viewability Conversion Rate Impressions Conversion 81

MNTN

OCTOBER 14, 2022

Brand Awareness. Brand awareness refers to how well-acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured? Conversion Rate (CR). How is ROI Calculated?

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

OCTOBER 14, 2022

Here are a few you may be aware of, and a few you may not. Brand Awareness. Brand awareness refers to how well acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured?

CPL 52

CPL CPA Brand Awareness Marketing 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. They’re looking to have a conversation. Image courtesy of Meta.

Media 112

Media Marketing Machine Learning MarTech 112

Single Grain

JUNE 2, 2020

In fact, building a presence and seeing the ROI will likely take years. That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day. Therefore, social media is an amazing tool to help your brand rack up views and gain better brand awareness.

Media 141

Media Audience Brand Awareness Pop-Up 141