Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 99

Display Advertising Advertising Brand Awareness ROI 99

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JUNE 16, 2023

For example, Amazon is one of the most diverse marketplaces for advertising. They allow numerous advertising opportunities, such as search engine, video, native, and display advertising. However, eBay only offers three types of ads: display ads, classified ads, and promoted listings.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Clearcode

FEBRUARY 21, 2023

Google offered to spin off some of its advertising business in an effort to avoid more antitrust investigations, but the US DOJ rejected its offer. Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024.

Cookies 97

Cookies GDPR Advertising Display Advertising 97

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. How do content recommendations play a part in native advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Brid.tv

NOVEMBER 1, 2022

The main focus of the platform is on video ads, although display advertising is also available. The platform takes pride in being “ future-proof ” in terms of audience identity management without third-party cookies. The platform puts emphasis on e-commerce brands, although companies from all industries are welcome.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

MNTN

AUGUST 27, 2024

Understanding a customer’s path from brand awareness to conversion is vital for creating effective marketing strategies. Attribution models help you learn how consumers interact with your brand across different channels and touchpoints. This ongoing optimization leads to better performance and higher conversion rates over time.

Marketing 52

Marketing Conversion ROI Brand Awareness 52