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Publicrelations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. Traditional PR is focused on creating a strong, powerful brand image primarily via print and television.
There’s no way to measure branding, the impact of publicrelations or any more complex forms of measurement.” Everything in marketing is measurable , from top to bottom, from brand to customer satisfaction to purchases — you can measure 100% of marketing. It’s intangible.
BrandAwareness : Demand generation can significantly boost brand visibility and recognition. Influencer Marketing : Partnering with influencers to promote your products and increase brandawareness. PublicRelations (PR) : Using media coverage and press releases to increase brand credibility and awareness.
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