Basis

NOVEMBER 5, 2024

Once teams have identified KPIs and planned for optimizations, they should consider the following when planning an effective CTV campaign: All eyes are on the brand : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate audiences and prioritize brand voice.

Advertising 104

Advertising Audience A/B Testing Viewability 104

Digiday

SEPTEMBER 15, 2022

It’s not just that campaigns need to achieve more impressions, but they need to meet the right type of impressions that adhere to agencies’ viewability requirements, frequency caps and brand safety standards. Developing first-party data to prepare for the post-cookie era.

Media 68

Media Advertising Cookies Impressions 68

Basis

MARCH 7, 2023

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Case in point: 98% of consumers have visited a DOOH venue in the last 30 days.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. As such, it can work well for building brand awareness with highly engaged target audiences.

Advertising 96

Advertising Audience A/B Testing Brand Lift 96

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. If PAAPI is used correctly, it can be strengthened by the data from Topics API and other cookie-less standards.

Audience 52

Audience Cookies Ad Server Viewability 52

Clearcode

MARCH 17, 2023

According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. So, you still have some time to decide how to proceed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

MobileAds

JANUARY 25, 2021

Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. Tracking ads on mobile: Cookies not supported. Tracking: desktop uses cookies vs. mobile requires attributions using IDFA or AAID. This facilitates. Image comparison.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

MNTN

FEBRUARY 6, 2024

Is it driving sales, generating leads, increasing brand awareness, or something else? Cookieless Attribution Privacy regulations and browser restrictions are rapidly changing, and cookies are becoming less reliable by the minute. Define Your Business Goals What are you trying to achieve with your marketing efforts?

Marketing 52

Marketing Conversion A/B Testing Control Group 52

Single Grain

JULY 18, 2023

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. Automatic ad-buying platforms offer transparency in terms of ad placement, ad viewability, and campaign performance metrics. 1) Audience The first pillar of programmatic advertising is the audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

OCTOBER 20, 2023

News UK says Nucleus Plan will create planning insights using its first-party data, backed by third-party measurement partners including Adelaide and Brand Metrics. These insights will help advertisers optimise their campaigns based on one of six KPIs: viewability, CTR, brand awareness, consideration, purchase intent and attention.

Ad Tech 52

Ad Tech Media Agency Retail 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc.

First-Party Cookies 127

First-Party Cookies Cookies Impressions Ad Exchange 127