Remove Brand Awareness Remove CPC Remove Demand Side Platform
article thumbnail

Why we care about adtech: The complete guide

Martech

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

article thumbnail

Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. For instance, this can be driving traffic or increasing brand awareness.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Paid advertising promotes your brand, increasing brand awareness and visibility. Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms. Some brands may also use social media to improve their brand awareness.

ROI 98
article thumbnail

Digital Advertising Guide

Adtelligent

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. Display advertising. It is relatively young.

article thumbnail

15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you.

article thumbnail

How to Improve Your Amazon Ads to Increase Sales

Single Grain

AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). for CPC and $1.00 Cost-per-click (CPC) and clickthrough rate (CTR). Google Ads ’ Search Network ($2.76). Facebook Ads ($1.86).

Video Ads 110
article thumbnail

How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-click (CPC). Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). Over time, expanding to CPC or CPA enables you to expand your audience base.

CPC 52