MNTN

FEBRUARY 12, 2025

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV. hovering, expanding).

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Brid.tv

SEPTEMBER 26, 2022

Aside from ad supply and demand quality and the robustness of the network, one of Google ADX’s main selling points is its versatility. Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you. Payment Model Minimum Traffic CPM, CPI, CPS, CPL N/A.

Ad network 52

Ad network CPC CPM CPA 52

Kevel

MARCH 28, 2022

Many large ad platforms such as Google’s and Facebook’s employ this, though, because it appeals to performance-focused advertisers. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Here, advertisers pay only for a conversion event, such as a purchase or app download. Who are your advertisers?

CPC 52

CPC CPM CPA Impressions 52

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52