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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Dig deeper: How to clarify marketing metrics to impress the C-suite Marketing’s struggle for strategic alignment This disconnect between what the organization needs from marketing and what’s being delivered often boils down to a fundamental misalignment. to seeing it as a core component of business growth.

Marketing 129
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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions. Cost Per Lead (CPL) The total campaign spend divided by the number of leads generated, helping assess cost efficiency.

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15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

Brand Awareness. Brand awareness refers to how well-acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured? Impressions and Clicks. Cost Per Lead (CPL).

CPL 52
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15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

Here are a few you may be aware of, and a few you may not. Brand Awareness. Brand awareness refers to how well acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured?

CPL 52
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15 Sales Funnel Metrics & KPIs to Measure Performance

MNTN

Sales funnel KPIs are measurable values that help you assess the effectiveness of your sales funnel at every stage, from brand awareness to customer retention. Brand Awareness Brand awareness is how well people know your brand and understand its value proposition. How Is Brand Awareness Measured?

CPL 52
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15 Sales Funnel Metrics & KPIs to Measure Performance

MNTN

Sales funnel KPIs are measurable values that help you assess the effectiveness of your sales funnel at every stage, from brand awareness to customer retention. Brand Awareness Brand awareness is how well people know your brand and understand its value proposition. How Is Brand Awareness Measured?

CPL 52
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Programmatic Advertising: What Is It and How Does It Work?

MNTN

It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive. Reach : The number of unique viewers exposed to the ad.