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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 132
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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

Think about how your organization deploys its B2B marketing tactics. Running a paid media campaign is relatively easy for an experienced B2B marketing team. The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication.

CPL 114
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Performance Marketing Best Practices

Martech Series

As the competition for consumer attention continues to heat up, marketers are pushed to elevate their brand positioning through newer, more appealing methods. Performance marketing can be an invaluable asset for growth because of its tie to the delivery of results, which enables us to continually optimize our spend.

CPL 88
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15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your advertising campaigns. What Are Digital Marketing KPIs?

CPL 52
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15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your lead generation and demand generation campaigns.

CPL 52
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15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance. What Are KPIs in Marketing? Brand Awareness.

CPL 52
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InMobi Takes Home 3 Prestigious Awards at the India Digital Awards 2022

InMobi

The brand reached nearly 2 million unique users, with users spending an average of 45 seconds on the ads and an incredible 1 out of 2 users engaging with the entire ad experience. The brand intended to help the youth hit the refresh button with a fun and interactive mobile game experience, thereby driving brand consideration and engagement.

CPL 52