Martech

NOVEMBER 13, 2024

As Rudman pointed out, CEOs actively search for marketing leaders who can transcend traditional boundaries, translating brand awareness, demand generation and growth strategies into tangible financial results. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech.

Marketing 129

Marketing CPL CPA Finance 129

Martech

FEBRUARY 5, 2024

The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. and they are all super spammy feeling,” said Eric Dates, a veteran B2B marketer and a MarTech contributor. It can work, but not in a vacuum.” We are the DSP for lead gen.”

CPL 113

CPL Healthcare MarTech Finance 113

Martech Series

NOVEMBER 11, 2022

There are a few key benefits brands can gain from implementing a performance marketing plan. First, you’re likely to see an increase in general brand awareness, as no campaign is truly 100% performance or 100% brand, there is always a crossover. How You Can Measure Against Performance Marketing.

CPL 88

CPL Marketing CPA Affiliates 88