MNTN

MARCH 19, 2024

Publishers will set a floor price, also known as the minimum amount the inventory can be sold for to still make a profit. Monitor for Ad Fraud Ad fraud, including non-human traffic and click fraud, is a potential risk in programmatic advertising due to its automated nature. Reach : The number of unique viewers exposed to the ad.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. Profitable Google Discovery campaign Profitable Google Display campaign Increased Facebook conversion volume by 2.5x

CPL 52

CPL Food Conversion Rate Conversion 52

Kevel

MARCH 28, 2022

Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity? While it may take time for your ad platform to be profitable, you need to understand your unit economics.

CPC 52

CPC CPM CPA Impressions 52