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Digital Advertising Guide

Adtelligent

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving.

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Best way to monetize unfilled impressions due to high pageviews per session

Monetize More

This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions. Ad optimization techniques to help reduce unfilled impressions Find advertisers that only focus on brand awareness campaigns.

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Why Audience Segments Are the New Currency in Mobile Advertising

InMobi

Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition. The living proof of this is the Snapchat Discover feature.

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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness. SuperData estimates an average of $2.73 for mobile games.

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15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you. Payment Model Minimum Traffic CPM 100,000 Monthly Active Users. Payment Model Minimum Traffic CPM N/A.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, this can be driving traffic or increasing brand awareness. What is Mobile Programmatic Advertising?

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

With precise targeting, RTB connection and programmatic experience, brands can find an approach to every potential customer. Although the prices are differentiated from campaign to campaign, and depend on many factors (like CPM cost, geo, traffic type, ad format and size), in general, programmatic ads save the advertiser money.