MNTN

OCTOBER 9, 2024

A high number of impressions indicates that your ad is being seen by more people, which is crucial for brand awareness. Cost Per Mille (CPM) Your CPM refers to the cost of garnering 1,000 impressions of your ad (“mille” is the French word for “thousand”; “M” is also the Roman numeral for 1,000).

CPA 52

CPA Conversion Rate Viewability CPM 52

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Due to the lack of the S2S targeting mechanism for advertisers, CPM rates will be much lower compared to a traditional client-side header bidding setup.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

AdvertiseMint

OCTOBER 19, 2023

Impressions act as a foundational metric in the advertising and marketing niche, offering businesses a starting point to measure brand awareness and campaign performance. Impression-level ad revenue is often discussed in terms of CPM or Cost Per Mille. How do impressions play into the CPM (Cost Per Mille) advertising model?

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Monetize More

JANUARY 12, 2023

Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

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NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Pros: More attention, brand awareness and engagement. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

MARCH 21, 2023

Display advertising is a form of online advertising that uses text-based or visual ads that usually include a CTA (in some form) to prompt a specific action or increase brand awareness. Monetize with outstream ad units for maximum ad viewability. Get Started With Website Monetization With Brid.TV and up per 1000 impressions.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). Intentionally misrepresented ads.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Automatad Inc.

JANUARY 23, 2024

PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. Overall, first-party data amplifies the chance of you (as a publisher) wanting a high demand and CPM for your ad inventory and, thereby, ad revenue. When Did PAAPI Become Live?

Audience 52

Audience Cookies Ad Server Viewability 52

MobileAds

JANUARY 25, 2021

Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. With social media marketing, marketers can connect with their audience to build brand awareness, boost sales, and increase your brand’s interaction level. Mobile or desktop ad serving. Video ad serving. Image comparison.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM vs CPM.

Viewability 52

Viewability CPM Impressions Header Bidding 52