Brid.tv

NOVEMBER 1, 2022

It allows brands to reach new audiences anywhere in the world, track the performance of their campaigns in real time, and optimize them accordingly. Aside from the DSP, The Trade Desk also features a data management platform (DMP). Platform Type Minimum Traffic DSP N/A.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

MNTN

FEBRUARY 14, 2024

Set Clear Goals and KPIs For a successful B2B programmatic advertising campaign, it’s essential to establish concrete goals and key performance indicators (KPIs) up front, such as lead generation or increased brand awareness.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Automatad Inc.

NOVEMBER 23, 2023

Data management platform : This platform is the source of data that collects first, second, and third-party data to make a comprehensive list of user details for more detailed targeting. Publishers and advertisers contact DMP to collect enriched user data and show ads to the most specific user.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Single Grain

JUNE 30, 2022

Build ad campaigns that drive maximum revenue by leveraging programmatic media buying that combines proprietary data activation and targeting strategies. AMP Agency specializes in: They analyze brand purchase data and pair it with their data in DMP (Data Management Platform) for maximum efficiency.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

APRIL 26, 2022

An advertiser is a brand or company (e.g. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. For any given advertising transaction, there are 2 key players — an advertiser and a publisher.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Martech

MARCH 15, 2022

For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. It, therefore, makes sense for advertising and marketing teams to join forces.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

MNTN

JANUARY 29, 2025

Data Management Platform (DMP) A Data Management Platform (DMP) is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52