Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Basis

FEBRUARY 28, 2023

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

InMobi

JULY 10, 2018

But, as in-app video advertising has gone from a relative unknown to a trusted, known entity, advertisers looking primarily for brand awareness and impressions have become the most common buyers of video ads. Soon enough, the world will catch up to the U.S. in this regard.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication. Discovering the Shortest Path to the Best Inventory.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. Display advertising. It is relatively young.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

JANUARY 25, 2022

Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. For many brands, mobile advertising in this environment can more or less continue as normal.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms. Some brands may also use social media to improve their brand awareness.

ROI 98

ROI Marketing SEO CPA 98

Digiday

FEBRUARY 15, 2023

As of now, there isn’t any data Betches Media can access to see whether those viewers are ultimately converting to podcast subscribers on other audio platforms, but Spiegel said that the general brand awareness opportunity has made this marketing strategy a focus this year for the company. “If

Audience 68

Audience Media Demand Side Platform Finance 68

MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific?

Advertising 52

Advertising Retargeting CPA Audience 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). And, given its one-to-many nature, DOOH is an effective channel for building brand awareness and boosting brand recognition at scale.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

InMobi

AUGUST 10, 2020

Below, we will outline what we expect to happen as a result of this move, and how this announcement will (and won’t) impact how we work with our brand, agency and demand-side platform (DSP) partners.

Advertising 52

Advertising Demand Side Platform Retargeting Impressions 52

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. This is a huge opportunity for publishers to monetize their ad inventory.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

InMobi

SEPTEMBER 30, 2019

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Digital Remedy

MARCH 31, 2023

Define Your Campaign Goals Big or small, startup or seasoned — whatever your brand looks like, it can’t be without a campaign objective. Are you a newer company trying to raise brand awareness? An established brand looking to remarket one of your products? What are you hoping to achieve with your media buy?

Media 52

Media Ad Space Demand Side Platform ROI 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

JANUARY 22, 2023

This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Basis

SEPTEMBER 26, 2023

Here’s how it works: A programmatic guaranteed deal starts with negotiation and agreement between an advertiser and a publisher within a demand-side platform to create a customized deal. Are you focusing on brand awareness, conversions, or another goal? Pick your publisher.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Brid.tv

SEPTEMBER 26, 2022

Aside from ad supply and demand quality and the robustness of the network, one of Google ADX’s main selling points is its versatility. Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you. Airnow Media. Payment Model Minimum Traffic CPX N/A.

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

AUGUST 13, 2019

Amazon’s Sponsored Brands, which used to be called Headline Search Ads, are also PPC-based keyword-targeted ads that are shown at the top or bottom of a search results page or on the left-hand column. There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns.

Video Ads 110

Video Ads Conversion CPC Banner 110

illumin

NOVEMBER 20, 2023

Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. It enables advertisers to set their campaign goals, select the relevant channels, and leverage real-time bidding to place ads on supply-side platforms (SSPs).

Media 52

Media Conversion Rate Audience Click Through Rate 52

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. The benefits of using social media stories include: Increased brand awareness.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific?

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. The benefits of using social media stories include: Increased brand awareness.

Marketing 111

Marketing SEO Machine Learning Banner 111

Lemonads

DECEMBER 11, 2020

The Flywheel Effect: Increased visibility and sales generate more brand awareness and customer reviews, which increase your seller and organic ranking. Video ads – displayed on Amazon websites and devices Custom ads – tailor-made advertisements Amazon DSP – a demand-side platform for reaching your audience programmatically.

Advertising 52

Advertising Click Through Rate Demand Side Platform Keyword advertising 52

Digiday

NOVEMBER 22, 2022

Historically, 70% of CTV ads were purchased directly from streaming ad sellers through old-school insertion orders, and the remaining 30% were purchased programmatically through third parties, such as via demand-side platforms. The fertility brand is prioritizing reach to boost brand awareness.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

Lemonads

OCTOBER 18, 2020

With more than 10 billion impressions per month, Adsterra campaigns are known for increasing brand awareness while still delivering solid results in terms of revenue. It serves ads in 190+ countries and territories, plus the platform provides a wide variety of payment options.

Ad network 52

Ad network CPC Affiliates CPA 52

Clearcode

AUGUST 13, 2023

Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. With social media marketing, marketers can connect with their audience to build brand awareness, boost sales, and increase your brand’s interaction level. Ad Servers offer a variety of features. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Kevel

MARCH 28, 2022

At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity? For branding advertisers, CPM pricing is generally more interesting because it aligns with their internal goals tied to reach metrics (# of unique people who saw the ad). Who are your advertisers?

CPC 52

CPC CPM CPA Impressions 52

Digiday

APRIL 26, 2023

If implemented by streaming services, adopted by advertisers and supported by demand-side platforms, this fix could thread the needle between maximizing ad revenue and minimizing ad exposures. “For us, with such low brand awareness, we have to ensure that we have a certain amount [of ads] that are non-skippable.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Digiday

APRIL 24, 2023

Likely of more importance to advertisers than YouTube’s UGC is the platform’s access to parent company Google’s entire first-party search and browser history data through Google’s demand-side platform (Display & Video 360).

Audience 69

Audience Agency Advertising Ad Exchange 69