Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. Studio-shot: 97% more effective for brand awareness.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Using automations to increase personal connections may sound unintuitive, but it’s a win for brands.

Marketing 111

Marketing eCommerce Communications Brand Awareness 111

Martech

FEBRUARY 9, 2023

“The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 83

Brand Awareness Pop-Up Retargeting Affiliates 83

Digital Remedy

JUNE 17, 2024

Digging into holiday shopping consumer behavior Ecommerce continues to dominate consumer spend—in fact, 20.1% With global ecommerce growth expected to hit $6.3 Aligning so closely with consumer intent will maximize ad ROI and skyrocket conversion rates this holiday season.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

Advendio

NOVEMBER 8, 2022

Having an omnichannel strategy entails more than just having a physical brick-and-mortar store and an eCommerce website. Retail advertisers can also use media programs to adapt their messaging in order to boost sales, improve ROI, and deliver a more pleasant shopping experience. The Rise in Omnichannel Advertising.

Retail 79

Retail Media Conversion Rate Communications 79

Single Grain

MAY 5, 2023

However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign. The Challenge: Making an ROI on Rising Facebook Ad Costs No, you’re not imagining things – Facebook Ads are getting more expensive. With the average CPC as high as $0.97, this is a hindrance for many small e-commerce businesses, such as SkeletonHD.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. 2) Create Enticing Ad Copy Ad copy is the key content that excites and convinces potential buyers to increase your website traffic, conversions, profitability, and ROI.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Lemonads

JUNE 12, 2020

Let’s start to take a look at your funnel , from awareness to consideration to transaction. Traffic , Conversions, or Brand awareness ? They’re relevant images that create a really strong impact on users, making them understand your eCommerce Facebook Ads in one glance! to be the benchmark number.

Audience 52

Audience Brand Awareness CPC Conversion 52

Single Grain

AUGUST 24, 2022

ROI reporting and analysis. Most businesses use social media marketing services to improve brand awareness and drive traffic to their website or blog. Ecommerce Marketing. They perform in-depth keyword discovery, ad optimization, and regular campaign monitoring to deliver high-ROI PPC campaigns. Content Marketing.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

MAY 2, 2023

An audit aims to provide actionable recommendations that can help you improve the performance of your PPC campaigns and maximize your PPC ROI. Dive Deeper: Ecommerce PPC Audit: The Complete Checklist Factors That Influence PPC Pricing PPC management and audit pricing will vary from agency to agency.

Agency 52

Agency Communications Conversion ROI 52

Kevel

MARCH 23, 2022

They are the 13th most visited global site, and the #1 eCommerce site. Still, Twitter has cemented itself as an important ad platform for driving brand awareness and relevance. Advertisers expect to see these five characteristics as you demonstrate your ROI: traffic, audience, targeting, ad units, and performance.

Banner 52

Banner Audience Video Ads Brand Awareness 52

PrograMetrix

JUNE 9, 2021

From a marketing perspective, CBD brands that clearly articulate the health and wellness benefits of their products to potential customers drive higher ROI. But how do CBD brands convey their message through digital advertising channels while staying compliant? Effective and Compliant Digital Advertising Channels for CBD Brands.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

AUGUST 10, 2021

These questions help you understand the results this customer achieved with your solution – and remember to seek answers that are as specific as possible: How has your business improved since you started using/working with [your solution/brand]? In terms of ROI, can you place a value on the impact of our solution (percentages are fine too)?

SEO 98

SEO Conversion eCommerce Brand Awareness 98

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MAY 4, 2022

Key Services: High-ROI online marketing campaigns. They will help you create a powerful marketing funnel based on your business goals so that you can track your goals and measure your ROI. Specializes In: They have a team of exceptional content writers who create high-quality and optimized content to get the best content marketing ROI.

SEO 59

SEO Agency ROI Conversion 59

Single Grain

MAY 8, 2023

Learn More: How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice 4) Provides Objective-Based Measurement Facebook conveniently separates its ad campaign templates into three categories to help guide advertisers in the ad creation process.

Audience 52

Audience Conversion Geo targeting Brand Awareness 52

MNTN

JULY 5, 2023

A thoughtful and data-driven strategy can deepen your brand’s relationship with customers, setting you up for long-term success. And over time, it can boost your bottom line: A full-funnel marketing strategy can boost your ROI by 45% and offline sales by 7%. This has the highest ROI of any marketing strategy, at $36 for every $1 spent.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Single Grain

JANUARY 6, 2020

Data-driven optimized marketing campaigns: AI can process more data than humans and, combined with ML, AI can optimize marketing campaigns to boost ROI. Run native ads to boost brand awareness without making it too obvious. These are the most common SaaS applications : Collaboration/Communication/Social. Management.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Lemonads

MARCH 15, 2021

Improve Brand Awareness It’s no secret that consumers love companies that have clear branding. Not only this, but people tend to be more receptive to marketing messages that come from brands they know, even if this means paying a slightly higher price.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Karola Karlson

FEBRUARY 1, 2021

In case you’re running an online store, see this guide on eCommerce Facebook ads to bring down your CPC and CPA costs. This could be due to more eCommerce brands targeting women. Usually, campaigns with broad target audiences optimized on Reach (Brand Awareness or Traffic campaigns) have lower cost per 1,000 impressions.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

AUGUST 13, 2019

is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Here is an example : This ad type is meant to showcase between 1-3 products in a headline at one time as well as help grow brand awareness (hence the name).

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

APRIL 20, 2023

The whole goal encompassing inbound marketing is to maximize ROI from digital media, and it’s made up of the following components: Attract – Capture the attention of your target audience by providing them with valuable and high-quality content that meets their specific needs.

Marketing 52

Marketing SEO ROI Conversion Rate 52

AdvertiseMint

NOVEMBER 7, 2023

SEO Benefits: When users discuss your brand online, especially on reputable platforms, it can positively impact your SEO. A single post from an influencer can skyrocket brand awareness. It’s a testament to the quality and impact of your brand. When combined with influencer marketing, the ROI multiplies.

SEO 52

SEO eCommerce Media Audience 52

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships. All You Need to Know About the ROI of Influencer Marketing [infographic]. Cost-effectiveness.

Marketing 145

Marketing SEO Conversion Audience 145