Fuel Lines

APRIL 30, 2019

Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. In order to drive education and awareness of its products, Stryve Biltong closed a $10 million private equity investment round with intentions to step up their marketing game.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Click here to view more MarTech webinars. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech. But what they’re especially fantastic at is lead generation.

ROI 106

ROI Brand Awareness Education MarTech 106

Martech

FEBRUARY 28, 2024

This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. If you’re not increasing awareness, who is? Few reach here, but those who do dominate the category.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech

AUGUST 18, 2022

Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition. This is a lesson many brands were learning anyway. He or she wants to be helped — with a decision, with a pain point, with an educational journey. Get MarTech!

Brand Awareness 120

Brand Awareness Education Entertainment MarTech 120

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 107

Brand Awareness ROI Click Through Rate Conversion 107

Martech Series

OCTOBER 21, 2022

Until now, you used content to engage, educate, and qualify leads before they even visited your website. Brand Awareness: Undoubtedly, content syndication helps to generate massive brand awareness. People will always look up to your brand when they need your line of products or services. Keep reading.

Brand Awareness 106

Brand Awareness Marketing Audience SEO 106

Martech

DECEMBER 21, 2023

If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. Educate This doesn’t mean education about your product. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Education 106

Education Audience MarTech Communications 106

Martech Series

SEPTEMBER 16, 2022

Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness. The website educates the users about its services and encourages them to browse further.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.

Education 75

Education Communications Cookies Conversion Rate 75

Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. So I learned self-taught publishing, PR and marketing and realized I needed an education. Get MarTech! One constant in Ruth’s career: teaching. In your inbox.

Education 101

Education Brand Awareness MarTech Marketing 101

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. Every business is different,” Meta’s Bui told MarTech. More questions? More personal questions?

Media 122

Media Marketing Machine Learning MarTech 122

Martech

DECEMBER 21, 2023

Define specific measurable outcomes, which can include brand awareness, lead generation, peer networking and education. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

MarTech 99

MarTech Brand Awareness Audience Education 99

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Get MarTech! The post A B2B marketer’s guide to long-form content appeared first on MarTech. In your inbox.

Click Through Rate 120

Click Through Rate SEO Brand Awareness MarTech 120

Martech Series

JUNE 13, 2022

FAST Accelerator startup participants were chosen from over 800 applications, representing diverse industries, including education, fintech, agtech, sustainability and health. ” Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. Marketing Technology News: Only 5%?

Education 81

Education Brand Awareness MarTech Marketing 81

Martech

AUGUST 3, 2022

Part educational tool and part VR game, Gatorade has done an outstanding job of building an experience not about the product but about their grand gift – hydration. The Times is no stranger to immersive journalism, and they have been at the forefront of leveraging AR and VR for education. The New York Times’ AR mask experience.

Education 120

Education Communications Audience Brand Awareness 120

Martech

MAY 9, 2022

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. It was also a topic of discussion during a birds-of-a-feather session at the MarTech Conference. Creating a new market category should be about market education and socializing the new category.

Marketing 98

Marketing Education MarTech Brand Awareness 98

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

JULY 26, 2022

The Digital Journey Award: Varian, a Siemens Healthineers company, and a leader in the field of vital cancer-fighting technologies and solutions for clinical partners and their patients, used digital experiences to educate and train oncology medical professionals on their products.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. At the other end of the scale, shopping and education sites do not tend to perform as well. But there’s more to it than that.

Viewability 87

Viewability Impressions Advertising Brand Awareness 87

Martech

JANUARY 5, 2023

This key result will demonstrate that we are succeeding in educating the rest of the department on the value that we bring and the resources it takes to perform our jobs to the best of our ability. Increasing brand awareness? Get MarTech! Identify target audience. Identify what the CMO is most focused on. In your inbox.

Marketing 106

Marketing Education ROI Communications 106

Martech

OCTOBER 17, 2023

It could be enhancing brand visibility, generating leads or educating a new market segment. Craft detailed content briefs Influencers may know their audience, but you know your brand. More reach generally equates to more brand awareness. Share of voice impact: Measure your brand mentions against competitors.

Marketing 119

Marketing Audience Brand Awareness ROI 119

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech

JUNE 4, 2024

Demand gen marketers aim to educate and inform their audience. Instead, they want their brand to be at or near the top of mind when their prospect enters a buying cycle. In their mind, a well-educated prospect will come to them when it’s time to buy. On the other hand, lead generation is not about educating the market.

Conversion Rate 114

Conversion Rate Education Conversion Impressions 114

Martech

MAY 2, 2023

Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Corporate marketing is now aligned with revenue metrics focused on and rewarded for not just bolstering brand awareness or increasing the number of social posts or web traffic generated from social media. Get MarTech!

Finance 110

Finance ROI Brand Awareness Marketing 110

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups. Source: Nirosha Methananda.

Marketing 112

Marketing Audience Brand Awareness Conversion 112

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. The post Content marketing: What it is and why marketers should care appeared first on MarTech.

Marketing 133

Marketing SEO ROI Conversion 133

Martech

AUGUST 10, 2023

Relying on data-driven decisions will help you create a blogging strategy that aligns with your business goals, attracts the right audience and fosters brand awareness and loyalty in today’s competitive digital landscape. Get MarTech! In your inbox. Business email address Subscribe Processing.

SEO 98

SEO Conversion Rate Audience Brand Awareness 98

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Content delivers the message of your inbound marketing strategy; in other words, content acts as the voice of your brand while helping customers on their quest to solve a problem. a case study, additional zero-touch tactics/assets, etc.)

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Is location based marketing effective? Geo Targeting.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech

SEPTEMBER 25, 2023

Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. This helps in content marketing and customer education. Get MarTech! Start by measuring the same things at consistent intervals. In your inbox.

Marketing 117

Marketing A/B Testing Machine Learning Finance 117

Ad Monsters

SEPTEMBER 16, 2022

He works across the video AdTech & MarTech ecosystem to execute strategies that improve digital audience targeting, contextual viewing experience, and yield management to maximize revenue for premium Programmers, Publishers, and Brand Marketers.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Clearcode

MARCH 17, 2023

According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Consultants fine-tune your online presence and boost brand awareness. They bring best practices to clients earlier than DIY education allows. Well, some people live and breathe digital marketing.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Brid.tv

JUNE 5, 2023

And if you’re goal is to build brand awareness, you’ll be happy to hear Restream offers various customizable branding options. The platform is made to cater to educational institutions, media companies, and other organizations that require video solutions for internal communications, marketing, training, and other purposes.

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Brid.tv

APRIL 9, 2024

And if you’re goal is to build brand awareness, you’ll be happy to hear Restream offers various customizable branding options. The platform is made to cater to educational institutions, media companies, and other organizations that require video solutions for internal communications, marketing, training, and other purposes.

Header Bidding 40

Header Bidding Education Audience Video Ads 40

Martech Series

NOVEMBER 15, 2022

It’s shorter and more focused than a virtual conference or a multi-session virtual event , designed to educate and engage, and typically free to attend. Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. Know your personas. Set attainable, measurable goals.

Audience 88

Audience Education Impressions Conversion 88