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Can you build brandawareness and engagement on your mobile? We've clearly resolved the online branding and engagement argument and how. So take the premise of online brand engagement and turn it up to 11 and you'll begin to understand the potential of mobile brand engagement.
A great example of mobile advertising is Pond’s ad promoting their new Triple Charcoal cleansing technology to consumers in Indonesia: They used vertical video ads to educate the importance of cleansing the skin. While mobile ads can solve many problems in terms of increasing brandawareness and sales, they also come with drawbacks.
There are many benefits of native ads, such as increasing brandawareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.
Having Branded Mobile App Having branded app which is informative, educational or gaming is key part of any mobile strategy. CPG marketers can leverage on mobile apps to boost brandawareness and affinity by thoroughly understanding their target audience.
For the same reason, native ads help marketers drive brandawareness. Richmedia ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Driving high-quality traffic, educating the audience, and gaining their trust.
Whether you’re looking to increase brandawareness, generate leads, or educate your audience, Google ADX has a solution for you. Lastly, the platform supports over 30 different richmedia formats. Display marketing is great for raising brandawareness, generating leads and conversions, and remarketing.
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