Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 107

Brand Awareness ROI Click Through Rate Conversion 107

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. If you’re not increasing awareness, who is?

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement.

ROI 52

ROI Agency Brand Awareness SEO 52

Single Grain

JANUARY 9, 2025

ABM offers many benefits, such as a higher ROI , personalized engagement , aligned marketing and sales teams , better customer retention , and a shorter sales cycle. This is why 76% of marketers say they get a higher ROI with ABM than other marketing strategies. Here are some reasons why ABM is worth the investment.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. Educate This doesn’t mean education about your product. Don’t do that. Which channels should you use?

Education 106

Education Audience MarTech Communications 106

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. But how can you create videos that increase brand awareness and sales? The post Best Practices for Maximizing Video Content ROI appeared first on Single Grain.

ROI 52

ROI Real Estate Entertainment Audience 52

Single Grain

FEBRUARY 25, 2025

Viewers watch 5 billion YouTube videos daily , maximizing your reach and increasing your brand awareness. That’s why 88% of marketers say they get a positive ROI on YouTube ads. Not all industries translate well to videowhile influencers and e-commerce brands thrive on YouTube, service-based businesses may struggle.

Agency 52

Agency Video Ads Search Advertising Audience 52

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL.

ROI 52

ROI Conversion CPC Food 52

Single Grain

OCTOBER 11, 2019

Dive Deeper: What’s the ROI of Throwing a Live Event? When it comes to driving awareness of and exposure to a brand, word-of-mouth marketing still reigns supreme. Feel educated on a certain topic? Is this in line with your brand persona ? Provide Branded Merchandise. Do you want them to have fun?

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views. You can target by gender, education level, income, location, and interests.

Agency 98

Agency Marketing SEO Brand Awareness 98

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Increasing brand awareness? Identify target audience.

Marketing 106

Marketing Education ROI Communications 106

Single Grain

OCTOBER 20, 2020

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. Thanks to HubSpot, you can get clear projections on what kind of ROI to expect from your efforts. Content is no longer king.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

OCTOBER 17, 2023

It could be enhancing brand visibility, generating leads or educating a new market segment. Craft detailed content briefs Influencers may know their audience, but you know your brand. More reach generally equates to more brand awareness. Share of voice impact: Measure your brand mentions against competitors.

Marketing 119

Marketing Audience Brand Awareness ROI 119

Martech

MAY 2, 2023

Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation.

Finance 111

Finance ROI Brand Awareness Marketing 111

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Boosting your search rankings is one of the best ways to increase organic traffic and ROI.

Click Through Rate 122

Click Through Rate SEO Brand Awareness MarTech 122

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. But this is changing. Of course, there are tech tools that help with this.

Marketing 133

Marketing SEO ROI Conversion 133

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups. Source: Nirosha Methananda. Why we care.

Marketing 112

Marketing Audience Brand Awareness Conversion 112

Single Grain

AUGUST 31, 2023

Converting B2B leads requires nurturing relationships and educating potential customers about the value of your solution. Instances abound where considerable ROI has been realized, particularly within sectors peddling high-value offerings.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. It’s one of the oldest debates in lead generation: quantity vs. quality.

Media 122

Media Marketing Machine Learning MarTech 122

Single Grain

JUNE 2, 2020

In fact, building a presence and seeing the ROI will likely take years. That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day. Therefore, social media is an amazing tool to help your brand rack up views and gain better brand awareness.

Media 141

Media Audience Brand Awareness Pop-Up 141

Monetize More

JUNE 26, 2023

You can increase the frequency that these users see your ads to boost brand awareness and increase the chance of a conversion. We’ll keep improving our systems, educating our partners, and advocating for strong privacy laws. Optimize ad frequency. CMP data shows which users have consented to receive more ads.

ROI 52

ROI Ad network Ad Tech Conversion 52

Martech Series

NOVEMBER 15, 2022

It’s shorter and more focused than a virtual conference or a multi-session virtual event , designed to educate and engage, and typically free to attend. Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Why HubSpot? User analysis.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI.

Media 132

Media Marketing SEO ROI 132

Single Grain

SEPTEMBER 19, 2019

But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. They already have customers, so their marketing isn’t about brand awareness. ROI isn’t just about revenue, though. Or just tell your CFO that Eric Siu thinks budgets are useless.

Marketing 84

Marketing ROI SEO Banner 84

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. The decision-maker: Usually the manager of the influencer (focused on ROI). Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Single Grain

APRIL 3, 2020

Industry (Healthcare, Education, etc.). The graph for temporal content therefore is short lived with traffic spikes like this: Evergreen content gives you a better ROI because it will still be generating traffic (and perhaps even grow stronger) in the future, whereas newsy, trending content will gradually lose all of its traffic.

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

JULY 19, 2023

And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. Instead of trendy dancing videos, more viewers demand educational clips. 58% of users prefer watching a short video to learn new skills , and 69% use TikTok for educational purposes.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

JANUARY 6, 2020

Create content that answers your audience’s queries and educates them on how your product can solve their problem. Instead, it offers content that educates readers about how to grow an online business. Instead, it offers content that educates readers about how to grow an online business. Book My Free Marketing Consultation.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

MAY 12, 2020

63% of businesses say that video gets the beset return on investment (ROI) on social media. In this article, we’ll explore these engaging types of video marketing, giving you the insights you need to build brand awareness, captivate customers and influence people to take action. User-Generated Content. Contests/Giveaways.

Audience 145

Audience Marketing ROI Brand Awareness 145

Single Grain

AUGUST 17, 2021

This position should make sure that the brand awareness in the market is strong, use relevant channels to communicate with customers, and reinforce positive branding so that prospects think about their product whenever they make a buying decision. . Build brand awareness. What Does a VP of Marketing Do?

Marketing 98

Marketing Communications Brand Awareness ROI 98

Single Grain

FEBRUARY 24, 2020

As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Content promotion is all over the place for most brands. Nobody seems to have nailed the perfect scheme for sharing content and keeping their ROI in check.

SEO 124

SEO Audience Brand Awareness Marketing 124

Single Grain

OCTOBER 16, 2019

More traffic, better brand awareness and increased revenue? In blogging, you may want more site traffic, more leads for your new product, to build brand awareness or to establish your business as an educator or thought leader. All You Need to Know About the ROI of Influencer Marketing [infographic].

Banner 73

Banner Brand Awareness SEO ROI 73

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Ideal for : Companies looking to increase brand awareness, drive traffic to your website or lead magnet, share content or promote events to a wide audience on LinkedIn.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

JANUARY 16, 2025

As a marketing company that has helped dozens of brands drive high ticket sales, Single Grain understands this. That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. Webinars : Educational sessions that demonstrate expertise.

Agency 52

Agency Conversion Rate Conversion Audience 52