Martech

AUGUST 15, 2024

Marketing ROI. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution.

ROI 99

ROI Finance Brand Awareness Conversion 99

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Monetize More

JUNE 26, 2023

You can increase the frequency that these users see your ads to boost brand awareness and increase the chance of a conversion. We’ll keep improving our systems, educating our partners, and advocating for strong privacy laws. Optimize ad frequency. CMP data shows which users have consented to receive more ads.

ROI 52

ROI Ad network Ad Tech Conversion 52

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. Educate This doesn’t mean education about your product. Don’t do that. Which channels should you use?

Education 104

Education Audience MarTech Communications 104

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views. You can target by gender, education level, income, location, and interests.

Agency 98

Agency Marketing SEO Brand Awareness 98

Fuel Lines

APRIL 30, 2019

Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. In order to drive education and awareness of its products, Stryve Biltong closed a $10 million private equity investment round with intentions to step up their marketing game.

Agency 196

Agency Brand Awareness MarTech Media 196

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

MNTN

APRIL 18, 2024

Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. You can use different demand gen tools to accomplish your brand awareness goals. What is Demand Generation?

Brand Awareness 52

Brand Awareness Conversion Rate Retargeting Audience 52

Single Grain

AUGUST 31, 2023

Converting B2B leads requires nurturing relationships and educating potential customers about the value of your solution. Instances abound where considerable ROI has been realized, particularly within sectors peddling high-value offerings.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Martech

OCTOBER 17, 2023

It could be enhancing brand visibility, generating leads or educating a new market segment. Craft detailed content briefs Influencers may know their audience, but you know your brand. More reach generally equates to more brand awareness. Share of voice impact: Measure your brand mentions against competitors.

Marketing 115

Marketing Audience Brand Awareness ROI 115

MNTN

APRIL 18, 2023

At this stage, they are often looking for information, comparing brands, and taking note of different products and services that meet their needs. Upper-level ad campaigns focus on prospective customers and are often centered around building brand awareness and solidifying your credibility.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos. To date, the ad has 96K views.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Increasing brand awareness? Identify target audience.

Marketing 100

Marketing Education ROI Communications 100

Single Grain

JULY 19, 2023

And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. Instead of trendy dancing videos, more viewers demand educational clips. 58% of users prefer watching a short video to learn new skills , and 69% use TikTok for educational purposes.

Media 73

Media Advertising A/B Testing Education 73

Martech

MAY 2, 2023

Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation.

Finance 93

Finance ROI Brand Awareness Marketing 93

Martech Series

NOVEMBER 15, 2022

It’s shorter and more focused than a virtual conference or a multi-session virtual event , designed to educate and engage, and typically free to attend. Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

MNTN

AUGUST 5, 2024

Publishing great blogs also allows you to connect with prospective customers by providing them with free, educational, or informative content at the top of the funnel , and reviews, product comparisons, and customer testimonials at the bottom of the funnel. And that’s because the strategy works. Not by a long shot.

SEO 52

SEO Audience ROI Brand Awareness 52

MNTN

AUGUST 5, 2024

Publishing great blogs also allows you to connect with prospective customers by providing them with free, educational, or informative content at the top of the funnel , and reviews, product comparisons, and customer testimonials at the bottom of the funnel. And that’s because the strategy works. Not by a long shot.

SEO 52

SEO Audience ROI Brand Awareness 52

MNTN

JULY 11, 2024

Growth marketing aims to drive sustainable business growth by optimizing every stage of the customer journey, from brand awareness to retention. It uses data and analytics to optimize campaigns in real time, delivering high ROI by targeting the right audience at the right time.

Marketing 52

Marketing Brand Awareness A/B Testing Conversion Rate 52

MNTN

JULY 11, 2024

Growth marketing aims to drive sustainable business growth by optimizing every stage of the customer journey, from brand awareness to retention. In other words, it is a strategy that involves raising awareness of your products, then making consumers want what you’re selling.

Marketing 52

Marketing Brand Awareness A/B Testing Conversion Rate 52

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Boosting your search rankings is one of the best ways to increase organic traffic and ROI.

Click Through Rate 101

Click Through Rate SEO Brand Awareness MarTech 101

Spoton Digital Media

JULY 24, 2023

Awareness: The buyer becomes aware of a need or problem and begins researching potential solutions. At this stage, advertising should focus on creating brand awareness, providing educational content, and establishing thought leadership to capture the attention of potential buyers.

A/B Testing 52

A/B Testing Conversion Rate Click Through Rate Education 52

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. It’s one of the oldest debates in lead generation: quantity vs. quality.

Media 107

Media Marketing Machine Learning MarTech 107

AdvertiseMint

JANUARY 20, 2024

Consultants fine-tune your online presence and boost brand awareness. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. They bring best practices to clients earlier than DIY education allows. These metrics align with growth, sales, and branding objectives.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. But this is changing. Of course, there are tech tools that help with this.

Marketing 129

Marketing SEO ROI Conversion 129

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Why HubSpot? User analysis.

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups. Source: Nirosha Methananda. Why we care.

Marketing 105

Marketing Audience Brand Awareness Conversion 105

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Ideal for : Companies looking to increase brand awareness, drive traffic to your website or lead magnet, share content or promote events to a wide audience on LinkedIn.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JANUARY 16, 2023

93% of marketers agree that video has helped them increase brand awareness. 88% of video marketers are satisfied with their video marketing efforts and the ROI generated from them. Video marketers get 66% more qualified leads per year (likely because of the quality of education that video content provides). Lemon Light ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

APRIL 24, 2023

There are a couple reasons why this was so successful: First, the video is educational. Instead, they focused more on education and making their advertising strategy less demanding. Their goal was to not only enhance brand awareness, but listen to their audience. His conversion rate also increased from 1.03% to 6.74%.

CPL 52

CPL Food Conversion Rate Conversion 52

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. The decision-maker: Usually the manager of the influencer (focused on ROI). Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Marketing 102

Marketing Brand Awareness Click Through Rate Audience 102

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. For example, educational content for awareness, case studies for consideration and tutorials for onboarding.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

OCTOBER 20, 2020

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. Thanks to HubSpot, you can get clear projections on what kind of ROI to expect from your efforts. Content is no longer king.

ROI 145

ROI Conversion Rate Conversion Marketing 145

MNTN

JUNE 6, 2024

Brand Awareness : Demand generation can significantly boost brand visibility and recognition. This could range from blog posts and whitepapers to webinars and events, with the aim to educate and engage potential customers. Referral Programs : Encouraging existing customers to refer new prospects by offering incentives.

Audience 52

Audience Real Estate Brand Awareness CPL 52

MNTN

JULY 18, 2024

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. Craft compelling narratives around your brand and position your products or services as the hero in the story. From there, segment your audience based on their behavior and preferences.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

MNTN

JULY 18, 2024

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. Craft compelling narratives around your brand and position your products or services as the hero in the story. From there, segment your audience based on their behavior and preferences.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

SEPTEMBER 19, 2019

But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. They already have customers, so their marketing isn’t about brand awareness. ROI isn’t just about revenue, though. Or just tell your CFO that Eric Siu thinks budgets are useless.

Marketing 84

Marketing ROI SEO Banner 84