InMobi

JULY 17, 2020

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Single Grain

JULY 19, 2023

Trend #2: Search Advertising on Social Media Trend More people are getting off Google. Because of this, the short-form video platform has improved its search functionality to recognize more keywords and hashtags. In March 2023, TikTok released new search ad features where businesses can bid on keywords and phrases.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Here’s a quick overview of what types of PPC advertising the right digital marketing agency will offer: Search Advertising: This is the most common form of PPC advertising.

Agency 98

Agency Marketing SEO Brand Awareness 98

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Google Ads Manager.

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

Single Grain

AUGUST 18, 2023

These behaviors vary depending on the level of involvement, products and industry, and competition between brands. Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JULY 20, 2023

For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL. One of the strategies you can use is dynamic search advertising.

ROI 52

ROI Conversion CPC Food 52

Single Grain

APRIL 24, 2023

Buzzvil applied its lock-screen advertising method to create a highly visible and engaging ad campaign for the airline: The lock-screen ads featured stunning imagery of the airline’s destinations and offered users the opportunity to book a flight directly from their lock screen.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52