InMobi

MARCH 25, 2022

Because the majority of shoppers’ journeys happen on the screen, not the shelf, shoppers increasingly turn to platforms like TikTok, Instagram, Pinterest and YouTube to discover new products, listen to reviews or educate themselves on a product’s features.

Retail 52

Retail Media Video Ads Education 52

MNTN

MARCH 7, 2025

To capture potential customers at the top of the funnel, you might focus on: Programmatic Display Ads : Expand brand awareness by serving visually compelling ads across high-traffic websites and apps. Heres how: MNTN Matched : AI-powered audience targeting ensures your OTT ads reach the right people at the right time.

Marketing 52

Marketing Retargeting Conversion Audience 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Video options. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. But B2B prospects often need a great deal of education because of the cost and complexity of the purchases and because they’re not making the decisions alone. Schiele’s team sees success with video ads and carousel ads on LinkedIn.

Media 127

Media Marketing Machine Learning MarTech 127

Brid.tv

AUGUST 3, 2022

Table of Contents Do Video Ads Perform Better Than Image Ads? Image Ads Performance on Instagram Tips for Using Video Ads in Your Campaign Ready to Use Video Ads in Your Campaign? Do Video Ads Perform Better Than Image Ads? Why Video Ads Are Superior to Image Ads.

Video Ads 52

Video Ads Audience Conversion Rate Brand Awareness 52

Single Grain

JULY 19, 2023

For users to better find your ads, include product tags in your post. This Sephora ad is a great example. Trend #5: Short-Form Video Ads Short-form video is one older trend that isn’t slowing down. Should you continue repurposing video ads you used in previous years? Dr. Squatch is great with this.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

InMobi

OCTOBER 7, 2021

Here are some leading brands in APAC that have quintessentially leveraged mobile to drive the desired impact and record results. The Results: The campaign reached 770,000 unique users and recorded a video completion rate of 88.7% million unique users The video completion rate was 1.5 The Results: The campaign reached 6.8

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

Single Grain

FEBRUARY 24, 2020

As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Content promotion is all over the place for most brands. Social media, videos, ads, email lists, getting backlinks, more social media….

SEO 124

SEO Audience Brand Awareness Marketing 124

Ad Beat

DECEMBER 10, 2019

In today’s post, let’s go over a few ways in which you can make video work in your favor: Choose the right video ad format: In order to best deliver your video content to your target audience, it’s important to understand which format is the most suitable for your marketing campaign. Source: Facebook Business.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Interstitial Ads : Full-screen ads that appear between different pages or sections of an app or mobile website. Video Ads : Short video clips promoting a product or service.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads. Brand takeover ads.

Fashion 52

Fashion Video Ads Food Education 52

Single Grain

DECEMBER 8, 2023

Sponsored Content: Description : These are native ads that appear directly in the LinkedIn feed, similar to regular posts, but with a “Promoted” label. They can include images, videos or carousels. If you’re primarily focused on brand awareness, you may be able to get away with a smaller budget.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

NOVEMBER 15, 2023

Not to sound dramatic, but whether or not your ad resonates with your audience can make or break your entire campaign. With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. What Elements Make This Ad So Great? Not dramatic at all, right?)

Education 52

Education Audience Video Ads Brand Awareness 52

Single Grain

FEBRUARY 24, 2020

As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Content promotion is all over the place for most brands. Social media, videos, ads, email lists, getting backlinks, more social media….

SEO 92

SEO Audience Brand Awareness Marketing 92

MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific?

Advertising 52

Advertising Retargeting CPA Audience 52

AdvertiseMint

MARCH 15, 2024

Use high-quality content that provides value, such as educational blog posts , engaging video ads , or infographics that relate to your offerings. This type of content can help potential customers understand the benefits of what you’re selling, positioning your brand as a solution to their needs.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Audience 52

Digiday

MAY 1, 2023

Ad spend in the U.S. Ads on Shorts will soon be available to all marketers on the platforms, YouTube announced during its presentation, but did not share when that feature will go live. billion people each month,and racking up 50 billion views daily, O’Hara added. Eighty-five percent of U.S. Shorts are being watched by 1.5

Audience 69

Audience Entertainment Media Brand Awareness 69

Ad Monsters

SEPTEMBER 16, 2022

He helps the company grow its partner network by bringing on new supply, building market and brand awareness, and educating new and existing partners about Playwire’s evolving platform offerings. Senior Director, Video Ad Operations at PREMION. Odalys has been in the Digital Ad Ops realm since 2004.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Single Grain

JANUARY 3, 2024

Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Kevel

MARCH 23, 2022

Ad Units: Google provides 5 main ad units : display, in-feed, in-article, multiplex ads, and search engine ads (alongside their YouTube video ads). Their offering allows advertisers to target users with a variety of ads through one self-serve platform, which is especially enticing to smaller advertisers.

Banner 52

Banner Audience Video Ads Advertising 52

MNTN

APRIL 9, 2024

Since click-through attribution assigns credit only to an ad someone clicked, you may not be crediting the right campaign, or all relevant ones. For example, if you run a video ad on social media, aimed at building brand awareness, viewers click on your website to learn more.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Digiday

JUNE 7, 2022

A compounding factor is the fact that advertisers and their agencies have already been trying to keep the costs of advertising in check, especially as newer costs like ad tech fees and data fees have been added to the broader TV, streaming and digital video ad mix. We’ve started adding thresholds.

Agency 69

Agency Ad Tech Impressions Media 69

Single Grain

MAY 11, 2023

No matter the activity that the ad dictates the user to do, the end goal should always point back to generating revenue, which digital ads can do. Your target market may have no awareness of your brand when they first view one of your ads. It can generate revenue in addition to growing brand awareness.

Advertising 52

Advertising Retargeting Impressions CPC 52

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

MARCH 21, 2022

Ad format selection and s trategizing on the right content type for your brand and niche. Video ad creation and p ersonalizing your video ads to different target audiences. Reaching out to influencers to expand the reach of your ads. Writing the advertising copy and selecting the right hashtags.

Agency 59

Agency SEO Media Audience 59

Single Grain

JANUARY 2, 2024

Work With Us Using Each Social Media Platform 69% of marketers use social media to build brand awareness, but every network has its own features that you can use to enhance your visibility. Paid advertising: Use Facebook Ads to target specific demographics, interests and behaviors.

Media 52

Media Audience Education Entertainment 52

AdvertiseMint

JANUARY 29, 2024

Your Facebook Ad Agency can play a pivotal role in helping clients grow their online presence, increase brand awareness, and drive sales. Frequently Asked Questions Do I need a formal education in marketing to start a Facebook marketing agency? Doing this cultivates a sense of accomplishment and purpose. Best of luck!

Agency 40

Agency Marketing Brand Awareness Audience 40

Single Grain

APRIL 24, 2023

Buzzvil applied its lock-screen advertising method to create a highly visible and engaging ad campaign for the airline: The lock-screen ads featured stunning imagery of the airline’s destinations and offered users the opportunity to book a flight directly from their lock screen.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific?

Advertising 98

Advertising Retargeting CPA Audience 98

Brid.tv

SEPTEMBER 26, 2022

Aside from ad supply and demand quality and the robustness of the network, one of Google ADX’s main selling points is its versatility. In other words, Google supports all kinds of ad formats for different purposes. also specializes in ad-based monetization of video content. Google Ad Manager 360. Start Monetizing.

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

JUNE 5, 2023

In addition to letting broadcasters monetize their streams through VAST and VPAID video ads, Brid.TV offers some of the industry’s most advanced yield optimization features like built-in video header bidding. header bidding and much more to maximize ad yield from their live streams. Publishers can easily implement Prebid.js

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Single Grain

JUNE 1, 2023

Sponsored content can appear in several forms, such as: Single image ads: These ads appear natively within the feeds and sidebars, creating a cohesive and homogenized page interface for users. Carousel ads: Rotating images can illustrate a brand’s story and send a sequential message in succession.

Conversion Rate 52

Conversion Rate Retargeting Conversion Audience 52

Brid.tv

APRIL 9, 2024

In addition to letting broadcasters monetize their streams through VAST and VPAID video ads, TargetVideo offers some of the industry’s most advanced yield optimization features like built-in video header bidding. header bidding and much more to maximize ad yield from their live streams.

Header Bidding 40

Header Bidding Education Audience Video Ads 40

Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

Fashion 52

Fashion Entertainment Media Advertising 52

Single Grain

FEBRUARY 21, 2022

A Google Ads marketing agency becomes vital when your business: Invests four to five digits per day in this channel. one for sales, one for brand awareness, and so on). We all know that the quality of our education speaks a lot about our professional competence. How to Launch a TikTok Ads Campaign for E-commerce.

Agency 52

Agency SEO Conversion Marketing 52

Single Grain

SEPTEMBER 20, 2022

They work carefully with your business to craft copy that engages, converts, and tells your brand’s story and expands brand awareness. Chosen Data specializes in: Chosen Data produces high-quality and original content to educate your audience and drive them closer to the sales funnel. How-to videos. Event videos.

Agency 52

Agency Marketing SEO Conversion 52