Martech Series

JANUARY 5, 2023

The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network. Marketing Technology News: BLOCKBOARD Partners With FreeWheel to Expand Premium Video Access. Kristina Bruhahn.

Brand Awareness 99

Brand Awareness SEO Entertainment MarTech 99

Ad Rants

FEBRUARY 6, 2024

Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained. Engage with followers through comments, direct messages, and live Q&A sessions to foster community and brand loyalty.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

illumin

JULY 25, 2024

In a nutshell, DOOH reduces complexity, increases campaign reach, and grows brand awareness. It also helps create grassroots awareness and delivers the messaging when the audience is technically offline. DOOH can also help increase footfall and overall in-store traffic.

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Digiday

NOVEMBER 16, 2023

Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience. For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024.

Brand Awareness 97

Brand Awareness Marketing Entertainment Audience 97

AdvertiseMint

JANUARY 12, 2025

Therefore, crafting adverts that spark conversation or provide entertainment can lead to better engagement. Selecting the appropriate format depends on your campaign’s specific objectives, whether it’s boosting brand awareness, generating leads, or driving sales.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Martech

AUGUST 18, 2022

These may include arts and entertainment, for example, where links lead to aggregated content from third-party sources (such as film reviews) rather than original content. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition.

Brand Awareness 121

Brand Awareness Education Entertainment MarTech 121

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

The Ad Tech Blog

MAY 31, 2024

Gamified AR experiences engage users by incorporating brand-related games that offer entertainment while subtly promoting the product or service. These experiences are not only engaging but also encourage repeated interactions with the brand. Interactive print ads represent another innovative use of AR.

Education 130

Education Entertainment Fashion Retail 130

Martech Series

OCTOBER 27, 2022

Louisnord will be responsible for driving the company’s product marketing strategy and global marketing initiatives as it looks to increase product and brand awareness. Marketing Technology News: Entertainment Technology Company StoryFit Closes $5.5 Million in Series A Funding.

Brand Awareness 81

Brand Awareness Marketing Entertainment MarTech 81

MNTN

FEBRUARY 3, 2023

A new study from Hub Research Entertainment reveals the data, finding that 25% of US households use Smart TV’s only, 14% use streaming media players (SMPs), and 44% use some combination of both. We all know that consumers have increasingly turned to streaming services to watch their favorite TV and movie content.

Brand Awareness 97

Brand Awareness Entertainment Media Advertising 97

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. In multi-touch journeys, audiences encounter your brand several times. Creativity works to entertain, engage, and prevent ad fatigue along every touch point in the customer journey.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Digital Turbine

AUGUST 1, 2022

According to the Entertainment Software Association, 41% of gamers identify as female, as noted in the Ad Age article. What do mobile gamers look like? Past stereotypes may have included an image of a teenage boy playing games in a dark basement, but that is no longer the case.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Martech Series

OCTOBER 7, 2022

Other benefits delivered to StackAdapt clients from its Vistar partnership include: Increased brand awareness and user reach with a new format. Marketing Technology News: Gigster Hosts “Web3 in Entertainment: Adopt or Die Out” Live Stream, Expert…. Private marketplace capabilities with priority access to high-demand inventory.

Media 92

Media Advertising Brand Awareness Entertainment 92

Single Grain

FEBRUARY 14, 2020

This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. Another thing to learn from this video is the incredible creativity in using blatant humor and a complete lack of euphemisms for brand storytelling.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Martech Series

JUNE 15, 2022

His responsibilities will include raising the company’s profile, leading marketing strategy, scaling brand awareness, thought leadership, product marketing and sales acceleration for EDO. Sehgal will serve as a core member of the company’s executive team and report to Krim. Tracfone and Patron among its large client base.

Marketing 97

Marketing Brand Awareness Entertainment MarTech 97

Digiday

NOVEMBER 14, 2022

Already, more than half (55%) of consumers use at least one free ad-supported streaming TV service (FAST), according to Hub Entertainment Research , and connected TV (CTV) ad spending has more than doubled in the past two years and is expected to top $20 billion in 2022, per the IAB.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Martech Series

JANUARY 11, 2023

Over a two-year period, Taboola aggregated a series of studies, conducted by Kantar, with about 20 top, global brands across 11 verticals, including personal finance, technology, travel, fashion and entertainment. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Digiday

JULY 13, 2023

Hilton Grand Vacations is offering exclusive experiences – like intimate concerts from entertainers like LeAnn Rimes and Joey Fatone as well as hospitality suites at events like last month’s Formula 1 Heineken Silver Grand Prix in Las Vegas – to boost brand awareness and broaden its appeal.

Brand Awareness 68

Brand Awareness Entertainment Media Marketing 68

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Digiday

SEPTEMBER 19, 2022

Axe body spray is dedicating more ad dollars to esports, gaming and entertainment-based marketing channels to attract a bigger share of Gen Z shoppers. Earlier this year, Digiday reported that esports brand partnerships are on the upswing with brands like Garnier Fructis and Honda making investments as the channel gains traction.

Marketing 71

Marketing Entertainment Brand Awareness Audience 71

Digiday

DECEMBER 1, 2022

Sam’s Club is hoping that releasing a faux-movie trailer in cinemas will get people’s attention and boost brand awareness this holiday season. The ad has also been shared on the brand’s social media accounts (Twitter, Instagram and Facebook). 18 at 1,700 theaters across the U.S.,

Entertainment 69

Entertainment Brand Awareness Retail Media 69

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

Video Ads 67

Video Ads Brand Awareness Audience Entertainment 67

Martech Series

DECEMBER 7, 2022

Additional company milestones in 2022 include: Published The Partnership Economy book, authored by Yovanno, an insightful, actionable guide to how modern businesses can use partnerships to increase customer acquisition, foster revenue growth, and establish brand awareness and loyalty.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Martech Series

NOVEMBER 8, 2022

The same survey also underlined their top three marketing goals: brand awareness, launching new product offerings, and acquiring new subscribers. Increasing brand awareness with tailored agency-quality materials from the Calix Market Activation Program.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech.

Viewability 87

Viewability Audience Entertainment GDPR 87

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. US podcast listeners tune in for a variety of reasons, with being entertained, learning, and having something to listen to while doing something else garnering the top three spots.

Advertising 92

Advertising Pop-Up Brand Awareness Audience 92

Martech Series

JANUARY 19, 2023

These results illustrate the strong promise of “Beyond the :30” ads, including enhancing brand awareness and promoting purchases. “In

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Basis

JUNE 14, 2022

We’ve already covered one characteristic that’s important to blending in—authenticity—but there are others to be aware of. TikTok is an entertainment platform, after all! Again: this is an entertainment platform! Silliness is a big one (did we mention the twerking ducks? PandaExpress @funnyasiandude ? Don’t : Lead with Sales.

Marketing 80

Marketing Entertainment Brand Awareness Audience 80

Martech Series

NOVEMBER 23, 2022

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. This is achieved via its proprietary suite of buying and selling game-tech, which it uses to power brands, enabling them to reach an estimated three billion-plus highly engaged gamers globally.

Audience 90

Audience Advertising Rich Media Entertainment 90

Digital Turbine

MAY 15, 2023

Jumpstart your week here: The streaming industry has transformed the way we live, offering audiences more entertainment options than ever. As the industry becomes more crowded, it’s natural for brands to fight harder to stay relevant. In our BRAG Brand Insights , we discussed how HBO Max and discovery+ are very different brands.

Entertainment 52

Entertainment Brand Awareness Audience 52

Digiday

NOVEMBER 27, 2022

. “We know more of our target consumers [Gen Z and millennial parents] are using TikTok, and we want to continue building our presence there,” said Chen, who added that the brand wanted to lean into the platform and focus on TikTok content as the app is continuing to grow in popularity.

Brand Awareness 69

Brand Awareness Food Entertainment Audience 69

MNTN

OCTOBER 19, 2023

And with multiple Hollywood strikes stalling the entertainment world this year, FAST channels were gaining the recognition they deserve as viewers expanded their search for content to watch. Over the past year, AVOD and Free Ad-Supported TV (FAST) growth has been an unavoidable topic. So what does this mean for advertisers?

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Digiday

JANUARY 29, 2023

Media companies serving in-cinema advertising aren’t just competing with each other, they’re competing with a plethora of new entrants, with CTV growth, Netflix introducing an advertising tier, and TikTok competing for consumers’ entertainment time,” said Chickering.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Digiday

DECEMBER 15, 2022

But the amount of time Gen Z consumers spend on TikTok has increased over the last few years, so the brand has decided to switch up its marketing efforts, ad spend and content strategy to produce its own long-form and short-form creative videos for TikTok.

Brand Awareness 74

Brand Awareness Food Audience Education 74

PubMatic

JANUARY 15, 2024

Within the mobile environment, gaming has arisen as a new form of mass entertainment among generations both young and old. Across countries, performance-focused buyers are more likely to advertise in-app than brand buyers, at 77 percent and 60 percent, respectively.

Audience 91

Audience Brand Awareness Fashion Entertainment 91

Martech

FEBRUARY 22, 2023

Not only does video content humanize a brand, but it also stimulates several senses at once, which is critical for buyers to retain information. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. Boost other creators’ content.

Marketing 117

Marketing Audience Media Brand Awareness 117