Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Perception is everything.

ROI 119

ROI Finance Brand Awareness Conversion 119

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. In multi-touch journeys, audiences encounter your brand several times. Creativity works to entertain, engage, and prevent ad fatigue along every touch point in the customer journey.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Martech

AUGUST 18, 2022

These may include arts and entertainment, for example, where links lead to aggregated content from third-party sources (such as film reviews) rather than original content. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition.

Brand Awareness 123

Brand Awareness Education Entertainment MarTech 123

Digital Turbine

MAY 15, 2023

Jumpstart your week here: The streaming industry has transformed the way we live, offering audiences more entertainment options than ever. As the industry becomes more crowded, it’s natural for brands to fight harder to stay relevant. In our BRAG Brand Insights , we discussed how HBO Max and discovery+ are very different brands.

Entertainment 52

Entertainment Brand Awareness Audience 52

Digiday

JULY 13, 2023

Hilton Grand Vacations is offering exclusive experiences – like intimate concerts from entertainers like LeAnn Rimes and Joey Fatone as well as hospitality suites at events like last month’s Formula 1 Heineken Silver Grand Prix in Las Vegas – to boost brand awareness and broaden its appeal.

Brand Awareness 69

Brand Awareness Entertainment Media Marketing 69

Martech Series

JANUARY 11, 2023

Over a two-year period, Taboola aggregated a series of studies, conducted by Kantar, with about 20 top, global brands across 11 verticals, including personal finance, technology, travel, fashion and entertainment. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Digital Turbine

JUNE 19, 2023

Brands everywhere are using it as a tool to deepen customer relationships, drive word-of-mouth referrals, and even retain customers. Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

Digiday

NOVEMBER 14, 2022

Already, more than half (55%) of consumers use at least one free ad-supported streaming TV service (FAST), according to Hub Entertainment Research , and connected TV (CTV) ad spending has more than doubled in the past two years and is expected to top $20 billion in 2022, per the IAB.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Martech Series

OCTOBER 7, 2022

Other benefits delivered to StackAdapt clients from its Vistar partnership include: Increased brand awareness and user reach with a new format. Marketing Technology News: Gigster Hosts “Web3 in Entertainment: Adopt or Die Out” Live Stream, Expert…. Private marketplace capabilities with priority access to high-demand inventory.

Media 92

Media Advertising Brand Awareness Entertainment 92

Digital Turbine

AUGUST 1, 2022

According to the Entertainment Software Association, 41% of gamers identify as female, as noted in the Ad Age article. What do mobile gamers look like? Past stereotypes may have included an image of a teenage boy playing games in a dark basement, but that is no longer the case.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Digiday

SEPTEMBER 19, 2022

Axe body spray is dedicating more ad dollars to esports, gaming and entertainment-based marketing channels to attract a bigger share of Gen Z shoppers. Earlier this year, Digiday reported that esports brand partnerships are on the upswing with brands like Garnier Fructis and Honda making investments as the channel gains traction.

Marketing 71

Marketing Entertainment Brand Awareness Audience 71

Martech Series

JUNE 15, 2022

His responsibilities will include raising the company’s profile, leading marketing strategy, scaling brand awareness, thought leadership, product marketing and sales acceleration for EDO. Sehgal will serve as a core member of the company’s executive team and report to Krim. Tracfone and Patron among its large client base.

Marketing 97

Marketing Brand Awareness Entertainment MarTech 97

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. When pitching, focus on differentiating the brand from competitors such as Kalahari Bitlong, Brooklyn Bitlong and Bull & Cleaver. Kopari Cosmetics.

Agency 196

Agency Brand Awareness MarTech Media 196

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Unruly

APRIL 12, 2022

Brands that want their advertisements as close to the entertainment as possible have long been able to do so – thus maximizing brand awareness and their media investment. But the closer you are to the entertainment, the greater the odds are that your brand’s message will resonate.

Ad Server 52

Ad Server Entertainment Brand Awareness Audience 52

PubMatic

JANUARY 15, 2024

Within the mobile environment, gaming has arisen as a new form of mass entertainment among generations both young and old. Across countries, performance-focused buyers are more likely to advertise in-app than brand buyers, at 77 percent and 60 percent, respectively.

Audience 89

Audience Brand Awareness Fashion Entertainment 89

Martech Series

DECEMBER 7, 2022

Additional company milestones in 2022 include: Published The Partnership Economy book, authored by Yovanno, an insightful, actionable guide to how modern businesses can use partnerships to increase customer acquisition, foster revenue growth, and establish brand awareness and loyalty.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Digiday

JANUARY 29, 2023

Media companies serving in-cinema advertising aren’t just competing with each other, they’re competing with a plethora of new entrants, with CTV growth, Netflix introducing an advertising tier, and TikTok competing for consumers’ entertainment time,” said Chickering.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Martech Series

NOVEMBER 8, 2022

The same survey also underlined their top three marketing goals: brand awareness, launching new product offerings, and acquiring new subscribers. Increasing brand awareness with tailored agency-quality materials from the Calix Market Activation Program.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

JANUARY 19, 2023

These results illustrate the strong promise of “Beyond the :30” ads, including enhancing brand awareness and promoting purchases. “In

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Entertainment Entertainment spending initially rose in March, slowed in April and increased sharply in May. Key Takeaways: Advertisers benefited as entertainment consumption on mobile and Connected TV increased.

Food 52

Food Entertainment Brand Awareness Conversion 52

Digiday

NOVEMBER 27, 2022

. “We know more of our target consumers [Gen Z and millennial parents] are using TikTok, and we want to continue building our presence there,” said Chen, who added that the brand wanted to lean into the platform and focus on TikTok content as the app is continuing to grow in popularity.

Brand Awareness 69

Brand Awareness Food Entertainment Audience 69

MNTN

OCTOBER 19, 2023

And with multiple Hollywood strikes stalling the entertainment world this year, FAST channels were gaining the recognition they deserve as viewers expanded their search for content to watch. Over the past year, AVOD and Free Ad-Supported TV (FAST) growth has been an unavoidable topic. So what does this mean for advertisers?

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech

JUNE 15, 2023

Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. Donzis offered some examples of how brands can engage with DOOH. Brand awareness: This can be measured by metrics such as ad recall, brand recognition, and increased search volume for the brand.

Ad Targeting 120

Ad Targeting Demand Side Platform Impressions Audience 120

Digiday

DECEMBER 15, 2022

But the amount of time Gen Z consumers spend on TikTok has increased over the last few years, so the brand has decided to switch up its marketing efforts, ad spend and content strategy to produce its own long-form and short-form creative videos for TikTok.

Brand Awareness 73

Brand Awareness Food Audience Education 73

Basis

JUNE 21, 2023

On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.”

Marketing 52

Marketing Entertainment Brand Awareness Audience 52

Digiday

SEPTEMBER 30, 2022

It’s a move made in hopes to boost brand awareness and stand out in a crowded market as travel reaches pre-pandemic levels. There are going to be more and more opportunities for brands to be able to start to experiment,” he said. Eventually, Simons expects commerce, shopping and entertainment marketing can happen regularly.

Brand Awareness 69

Brand Awareness Entertainment Agency Marketing 69

Martech Series

NOVEMBER 23, 2022

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. This is achieved via its proprietary suite of buying and selling game-tech, which it uses to power brands, enabling them to reach an estimated three billion-plus highly engaged gamers globally.

Audience 90

Audience Advertising Rich Media Entertainment 90

Basis

JUNE 14, 2022

We’ve already covered one characteristic that’s important to blending in—authenticity—but there are others to be aware of. TikTok is an entertainment platform, after all! Again: this is an entertainment platform! Silliness is a big one (did we mention the twerking ducks? PandaExpress @funnyasiandude ? Don’t : Lead with Sales.

Marketing 68

Marketing Entertainment Brand Awareness Audience 68

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Shorts are being watched by 1.5

Audience 69

Audience Entertainment Media Brand Awareness 69

MNTN

DECEMBER 5, 2023

With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy. Interest-based targeting reaches viewers according to their hobbies, passions, and entertainment choices. By 2027, the OTT market will have approximately 4.2 billion users. The answer: OTT targeting.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Digiday

SEPTEMBER 22, 2022

“Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. The companies aim to use this campaign for brand awareness of the pumpkin beer and increase engagement with Chucky on SYFY and USA Network.

Impressions 69

Impressions Brand Awareness Entertainment Retail 69

Digiday

OCTOBER 5, 2022

Using existing creative — in other words, not reinventing the wheel — marketers are taking steps to boost engagement, enhance brand awareness and achieve personalization on a greater and increasingly sophisticated level. Actionable creative encourages viewers to engage and interact with brands on a one-to-one level.

Audience 68

Audience Marketing Video Ads Entertainment 68

AdvertiseMint

NOVEMBER 15, 2023

This strategy not only captivates but also contributes to the entertainment on TikTok. The Future of Advertising with TikTok Pulse TikTok Pulse is setting the stage for a future where advertising is intertwined with daily entertainment on TikTok, ensuring brands stay on the pulse of trends and user interests.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

InMobi

APRIL 7, 2022

This sends a strong message for health and fitness-related brands to build their brand awareness by leveraging search. In-home entertainment: A great time for entertainment brands to own the category, as there's a significant increase in search volumes for gaming keywords.

Real Estate 52

Real Estate Entertainment Food ROI 52