Ad Rants

FEBRUARY 6, 2024

Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained. Engage with followers through comments, direct messages, and live Q&A sessions to foster community and brand loyalty.

Healthcare 230

Healthcare eCommerce Marketing ROI 230

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. In multi-touch journeys, audiences encounter your brand several times. Creativity works to entertain, engage, and prevent ad fatigue along every touch point in the customer journey.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

MNTN

FEBRUARY 3, 2023

A new study from Hub Research Entertainment reveals the data, finding that 25% of US households use Smart TV’s only, 14% use streaming media players (SMPs), and 44% use some combination of both. We all know that consumers have increasingly turned to streaming services to watch their favorite TV and movie content.

Brand Awareness 97

Brand Awareness Entertainment Media Advertising 97

Martech

AUGUST 18, 2022

These may include arts and entertainment, for example, where links lead to aggregated content from third-party sources (such as film reviews) rather than original content. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition.

Brand Awareness 118

Brand Awareness Education Entertainment MarTech 118

Digital Turbine

MAY 15, 2023

Jumpstart your week here: The streaming industry has transformed the way we live, offering audiences more entertainment options than ever. As the industry becomes more crowded, it’s natural for brands to fight harder to stay relevant. In our BRAG Brand Insights , we discussed how HBO Max and discovery+ are very different brands.

Entertainment 52

Entertainment Brand Awareness Audience 52

Digiday

JULY 13, 2023

Hilton Grand Vacations is offering exclusive experiences – like intimate concerts from entertainers like LeAnn Rimes and Joey Fatone as well as hospitality suites at events like last month’s Formula 1 Heineken Silver Grand Prix in Las Vegas – to boost brand awareness and broaden its appeal.

Brand Awareness 67

Brand Awareness Entertainment Media Marketing 67

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Perception is everything.

ROI 99

ROI Finance Brand Awareness Conversion 99

Martech Series

JANUARY 11, 2023

Over a two-year period, Taboola aggregated a series of studies, conducted by Kantar, with about 20 top, global brands across 11 verticals, including personal finance, technology, travel, fashion and entertainment. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Digiday

NOVEMBER 14, 2022

Already, more than half (55%) of consumers use at least one free ad-supported streaming TV service (FAST), according to Hub Entertainment Research , and connected TV (CTV) ad spending has more than doubled in the past two years and is expected to top $20 billion in 2022, per the IAB.

Audience 65

Audience Brand Awareness Marketing Brand Lift 65

Digital Turbine

JUNE 19, 2023

Brands everywhere are using it as a tool to deepen customer relationships, drive word-of-mouth referrals, and even retain customers. Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. US podcast listeners tune in for a variety of reasons, with being entertained, learning, and having something to listen to while doing something else garnering the top three spots.

Advertising 81

Advertising Pop-Up Brand Awareness Audience 81

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Martech Series

OCTOBER 7, 2022

Other benefits delivered to StackAdapt clients from its Vistar partnership include: Increased brand awareness and user reach with a new format. Marketing Technology News: Gigster Hosts “Web3 in Entertainment: Adopt or Die Out” Live Stream, Expert…. Private marketplace capabilities with priority access to high-demand inventory.

Media 92

Media Advertising Brand Awareness Entertainment 92

Digital Turbine

AUGUST 1, 2022

According to the Entertainment Software Association, 41% of gamers identify as female, as noted in the Ad Age article. What do mobile gamers look like? Past stereotypes may have included an image of a teenage boy playing games in a dark basement, but that is no longer the case.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Digiday

DECEMBER 1, 2022

Sam’s Club is hoping that releasing a faux-movie trailer in cinemas will get people’s attention and boost brand awareness this holiday season. The ad has also been shared on the brand’s social media accounts (Twitter, Instagram and Facebook). 18 at 1,700 theaters across the U.S.,

Entertainment 68

Entertainment Brand Awareness Retail Media 68

Digital Turbine

MARCH 23, 2023

If you haven’t yet seen our BRAG Brand Insights , it reveals what customers think of the leading apps we use when we want to relax, connect, or be entertained. Our Love Compass shows that brand opinion is trending down at a rapid rate with only Truth Social and TikTok ranking worse. But that’s about where the similarity ends.

Media 52

Media Entertainment Brand Awareness Marketing 52

Digiday

SEPTEMBER 19, 2022

Axe body spray is dedicating more ad dollars to esports, gaming and entertainment-based marketing channels to attract a bigger share of Gen Z shoppers. Earlier this year, Digiday reported that esports brand partnerships are on the upswing with brands like Garnier Fructis and Honda making investments as the channel gains traction.

Marketing 69

Marketing Entertainment Brand Awareness Audience 69

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. When pitching, focus on differentiating the brand from competitors such as Kalahari Bitlong, Brooklyn Bitlong and Bull & Cleaver. Kopari Cosmetics.

Agency 196

Agency Brand Awareness MarTech Media 196

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech Series

JUNE 15, 2022

His responsibilities will include raising the company’s profile, leading marketing strategy, scaling brand awareness, thought leadership, product marketing and sales acceleration for EDO. Sehgal will serve as a core member of the company’s executive team and report to Krim. Tracfone and Patron among its large client base.

Marketing 97

Marketing Brand Awareness Entertainment MarTech 97

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

Video Ads 64

Video Ads Brand Awareness Audience Entertainment 64

Single Grain

JUNE 19, 2023

Related Content: How to Keep Your E-commerce Site Secure Against Cyber Threats Interpreting Activity in a Dark Social Environment To navigate the evolving digital landscape and maximize brand exposure, businesses must adopt an omnichannel approach.

Brand Awareness 52

Brand Awareness Conversion Audience Impressions 52

Unruly

APRIL 12, 2022

Brands that want their advertisements as close to the entertainment as possible have long been able to do so – thus maximizing brand awareness and their media investment. But the closer you are to the entertainment, the greater the odds are that your brand’s message will resonate.

Ad Server 52

Ad Server Entertainment Brand Awareness Audience 52

Digiday

JANUARY 29, 2023

Media companies serving in-cinema advertising aren’t just competing with each other, they’re competing with a plethora of new entrants, with CTV growth, Netflix introducing an advertising tier, and TikTok competing for consumers’ entertainment time,” said Chickering.

Video Ads 68

Video Ads Media Advertising Brand Awareness 68

PubMatic

JANUARY 15, 2024

Within the mobile environment, gaming has arisen as a new form of mass entertainment among generations both young and old. Across countries, performance-focused buyers are more likely to advertise in-app than brand buyers, at 77 percent and 60 percent, respectively.

Audience 91

Audience Brand Awareness Fashion Entertainment 91

Martech Series

DECEMBER 7, 2022

Additional company milestones in 2022 include: Published The Partnership Economy book, authored by Yovanno, an insightful, actionable guide to how modern businesses can use partnerships to increase customer acquisition, foster revenue growth, and establish brand awareness and loyalty.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Martech Series

NOVEMBER 8, 2022

The same survey also underlined their top three marketing goals: brand awareness, launching new product offerings, and acquiring new subscribers. Increasing brand awareness with tailored agency-quality materials from the Calix Market Activation Program.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

JANUARY 19, 2023

These results illustrate the strong promise of “Beyond the :30” ads, including enhancing brand awareness and promoting purchases. “In

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Entertainment Entertainment spending initially rose in March, slowed in April and increased sharply in May. Key Takeaways: Advertisers benefited as entertainment consumption on mobile and Connected TV increased.

Food 52

Food Entertainment Brand Awareness Conversion 52

Digiday

NOVEMBER 27, 2022

. “We know more of our target consumers [Gen Z and millennial parents] are using TikTok, and we want to continue building our presence there,” said Chen, who added that the brand wanted to lean into the platform and focus on TikTok content as the app is continuing to grow in popularity.

Brand Awareness 68

Brand Awareness Food Entertainment Audience 68

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech.

Viewability 87

Viewability Audience Entertainment GDPR 87

MNTN

OCTOBER 19, 2023

And with multiple Hollywood strikes stalling the entertainment world this year, FAST channels were gaining the recognition they deserve as viewers expanded their search for content to watch. Over the past year, AVOD and Free Ad-Supported TV (FAST) growth has been an unavoidable topic. So what does this mean for advertisers?

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Digiday

DECEMBER 15, 2022

But the amount of time Gen Z consumers spend on TikTok has increased over the last few years, so the brand has decided to switch up its marketing efforts, ad spend and content strategy to produce its own long-form and short-form creative videos for TikTok.

Brand Awareness 75

Brand Awareness Food Audience Education 75

Digital Turbine

FEBRUARY 16, 2023

But what might not be readily apparent is that the categories we picked were specific to our leisure time LOVE – the apps we go to we want to relax or connect or just be entertained. There are a bunch of apps with high awareness, and discovery+ is no exception, ranking 9th overall with 68% Brand Awareness (right below Paramount+.

Brand Awareness 59

Brand Awareness Entertainment Media Marketing 59

Digiday

SEPTEMBER 30, 2022

It’s a move made in hopes to boost brand awareness and stand out in a crowded market as travel reaches pre-pandemic levels. There are going to be more and more opportunities for brands to be able to start to experiment,” he said. Eventually, Simons expects commerce, shopping and entertainment marketing can happen regularly.

Brand Awareness 67

Brand Awareness Entertainment Agency Marketing 67

Basis

JUNE 21, 2023

On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.”

Marketing 52

Marketing Entertainment Brand Awareness Audience 52