Digiday

SEPTEMBER 22, 2022

“Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. The companies aim to use this campaign for brand awareness of the pumpkin beer and increase engagement with Chucky on SYFY and USA Network. billion TV impressions between Jan.

Impressions 69

Impressions Brand Awareness Entertainment Communications 69

Digiday

OCTOBER 5, 2022

Using existing creative — in other words, not reinventing the wheel — marketers are taking steps to boost engagement, enhance brand awareness and achieve personalization on a greater and increasingly sophisticated level. Actionable creative encourages viewers to engage and interact with brands on a one-to-one level.

Audience 68

Audience Marketing Video Ads Entertainment 68

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. US podcast listeners tune in for a variety of reasons, with being entertained, learning, and having something to listen to while doing something else garnering the top three spots.

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. conversion rate.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Digiday

DECEMBER 15, 2022

The campaign delivered more than 9 million impressions with a total reach of more than 1.4 For Best Use of Social, digital marketing agency Moburst and Redefine Meat were recognized for the brand’s European launch. Brand of the Year. WhatsApp View Once: Private moments you only view once. Best Use of Social. Best Use of Video.

Advertising 69

Advertising Marketing Native Advertising Impressions 69

Digiday

DECEMBER 6, 2022

The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. out-stream) over pricier ad products geared toward brand awareness campaigns (ex. The change may benefit not only people’s user experience online but also publishers’ video ad businesses. in-stream).

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Digital Turbine

JUNE 19, 2023

Brands everywhere are using it as a tool to deepen customer relationships, drive word-of-mouth referrals, and even retain customers. Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

Digiday

OCTOBER 11, 2022

This type of inventory is known as “on-platform” and is what most people associate with retail media because it represents the majority of impressions and spending within this ecosystem today. With outside-the-walls advertising (aka at-store), consumers can experience a brand’s messaging in a clean, less-cluttered environment.

Retail 76

Retail Media Viewability Brand Awareness 76

InMobi

AUGUST 29, 2012

What better way to accelerate your brand awareness than through rich media? By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. kodwanted to introduce young new drivers and raise awareness of its kodCitigo.

Rich Media 40

Rich Media Media Brand Awareness Mobile Ads 40

Martech Series

NOVEMBER 15, 2022

Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. As an organizer, approach your webinar audience as a group of event attendees you have the opportunity to educate, entertain, and impress. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

Single Grain

SEPTEMBER 13, 2019

In fact, 87% of people said that they would like to see more video from brands. 20% wanted to see more entertaining ‘viral’ style videos. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. 90% of people say they discover new brands or products on YouTube.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Content delivers the message of your inbound marketing strategy; in other words, content acts as the voice of your brand while helping customers on their quest to solve a problem. a case study, additional zero-touch tactics/assets, etc.)

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Single Grain

JUNE 19, 2023

Related Content: How to Keep Your E-commerce Site Secure Against Cyber Threats Interpreting Activity in a Dark Social Environment To navigate the evolving digital landscape and maximize brand exposure, businesses must adopt an omnichannel approach.

Brand Awareness 52

Brand Awareness Conversion Audience Impressions 52

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video.

Advertising 69

Advertising Marketing Fashion Agency 69

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%.

Marketing 69

Marketing Entertainment Agency Audience 69

Clearcode

MARCH 2, 2023

Blending and integrating ad content into the games allows for a non-interruptive and seamless gaming experience which can leave users with a positive and long-lasting impression of brands. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. Geo Targeting.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

MNTN

JANUARY 6, 2025

Premium Video on Demand (PVOD) Premium Video on Demand (PVOD) is a video distribution model where viewers can rent or purchase movies or TV shows that have just been released to home entertainment platforms before they are available on subscription-based video on demand (SVOD) or traditional physical media like DVDs or Blu-ray discs.

Advertising 52

Advertising Retargeting CPA Audience 52

Basis

JANUARY 4, 2023

While undoubtedly a nascent medium, DOOH is gaining traction through its versatility and ability to successfully drive brand awareness—solidifying itself as a fixture in marketers’ omnichannel media mix. #5. There’s a new privacy landscape. The growth of RMNs in the US could equate to $45.05

Advertising 95

Advertising Pop-Up Retail Real Estate 95

Digital Remedy

JANUARY 11, 2023

According to one Hub Entertainment Research study, 57% of U.S. Within its current model, Netflix ad purchases are only tracking one KPI: impressions. Fortunately, Netflix plans to work with Integral Ad Science and DoubleVerify in Q1 of 2023 to verify traffic and ad impressions.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Digital Remedy

JUNE 27, 2023

This is inclusive of spending on transport, accommodation/lodging, meals, and entertainment. Discover brand-relevant behaviors, track searches and engagements, and apply limitless look-alike segmentation to boost ROAS.

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Digiday

FEBRUARY 14, 2023

The ‘Pets Stay Free’ campaign was a success, receiving over one billion earned impressions, widespread national outreach and earned media. Best Ad Big Day the Agency – HexClad Brand Awareness TV Commercial Calix CallTower CHS & Hyperoptic – Ready to Reach Hyperspeed?

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Digiday

NOVEMBER 22, 2022

Direct sales is ceding share to programmatic sales for CTV impressions. Meanwhile, on the sales side, Roku’s CTV platform accounted for the largest share of CTV ad impressions in Q3 and by a pretty wide margin. Surprisingly, it wasn’t a traditional CTV platform that followed Roku in the second slot for impression share.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

Single Grain

MAY 18, 2023

Many of these goals will help you target your ad to people at a specific stage of the sales funnel, including: Brand awareness Lead generation Conversions Catalog sales Store traffic Ad Manager lets you view and analyze critical data like clicks, conversions, and impressions.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Digiday

APRIL 4, 2023

Finally, Spectrum Reach identified the news, entertainment and sports networks that appeal to self-identified Space Coast visitors in each market. million impressions across linear and digital and 8.5 Another notable apparel brand, Madewell, is among the finalists for the new Best Audio Activation category.

Media 69

Media Agency Machine Learning Audience 69

AdvertiseMint

AUGUST 13, 2023

With its predominantly young user base, it’s become a hub for creative expression and entertainment. This can increase costs per click (CPC) or impression (CPM). Average click-through-rate CTR, or click-through rate, measures the relationship between the number of impressions and clicks. per click.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Digital Remedy

JANUARY 31, 2022

A rise in digital device ownership, combined with increased consumer demand for this type of entertainment content, has fueled the increase in digital audio consumption we’re witnessing today. Basic digital audio ad metrics include: • Impressions – Total number of ads served. Repeat the brand name 2–3 times.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. To increase the share value of your videos, make them informative and entertaining. To date, the ad has 96K views.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

MNTN

JUNE 9, 2023

The marketing funnel would appeal to a broad range of potential customers and build brand awareness. The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. You’re building authority at this stage.

Pop-Up 52

Pop-Up Impressions Conversion Rate Brand Awareness 52

Lemonads

MAY 11, 2020

Facebook users are constantly bombarded with political memes, videos of cute animals doing entertaining stuff, and other attractive content, so you need to develop eye-catching creatives that trigger a response in your target audience. The platform allows you to humanize the brand you’re marketing, which is great for brand awareness.

Affiliates 52

Affiliates Conversion Conversion Rate Audience 52

Clearcode

AUGUST 13, 2023

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

AUGUST 21, 2013

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. ROI Research's survey shows that 53% of social network users Liked or followed travel brands because of the coupons and discounts offered.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Single Grain

JUNE 13, 2023

Disney, a global entertainment powerhouse, has captured the hearts and imaginations of millions of people around the world. We will explore how Disney strategically utilizes advertising to promote its products and experiences, and the impact it has on driving brand awareness and loyalty.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52