Digiday

JANUARY 29, 2023

Media companies serving in-cinema advertising aren’t just competing with each other, they’re competing with a plethora of new entrants, with CTV growth, Netflix introducing an advertising tier, and TikTok competing for consumers’ entertainment time,” said Chickering.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Single Grain

FEBRUARY 14, 2020

This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. Another thing to learn from this video is the incredible creativity in using blatant humor and a complete lack of euphemisms for brand storytelling.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Digiday

OCTOBER 5, 2022

Using existing creative — in other words, not reinventing the wheel — marketers are taking steps to boost engagement, enhance brand awareness and achieve personalization on a greater and increasingly sophisticated level. Making video ads actionable. scan to add to cart”).

Audience 68

Audience Marketing Video Ads Entertainment 68

Single Grain

SEPTEMBER 13, 2019

In fact, 87% of people said that they would like to see more video from brands. When asked to name one type of video content they’d like more of from businesses: 39% of people cited explainer videos. 20% wanted to see more entertaining ‘viral’ style videos. 12% would like to see product demo videos.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Digital Turbine

JUNE 19, 2023

Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness. Attention studies show that video ads in mobile game environments can lead to better recall and more positive brand association.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

MNTN

MARCH 10, 2025

The marketing funnel would appeal to a broad range of potential customers and build brand awareness. The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. Youre building authority at this stage.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

Ad Beat

DECEMBER 10, 2019

In today’s post, let’s go over a few ways in which you can make video work in your favor: Choose the right video ad format: In order to best deliver your video content to your target audience, it’s important to understand which format is the most suitable for your marketing campaign. Source: Facebook Business.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Brid.tv

FEBRUARY 16, 2023

Video ad monetization is one of the most profitable solutions for generating revenue from video content. As a result, many publishers are looking for ways to incorporate video into their business strategies. Custom Content —Video is a highly engaging content format by itself. Discover Brid.TV

Video Ads 52

Video Ads Entertainment Audience Brand Awareness 52

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Ad spend in the U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

Single Grain

AUGUST 3, 2023

You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) After entertainment, Gen Zs use apps to play games and even do their homework. There are multiple display ad formats you can use on all these apps.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JUNE 19, 2023

With text, display, and video advertising, businesses can create compelling ads and target their audience. This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. In fact, Google has 4.3 billion global users!

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Ad Beat

NOVEMBER 20, 2019

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . In fact, 87 percent of the people openly admitted that they want more video content from their favorite brands. 39% of people cited explainer videos. .

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Single Grain

MAY 18, 2023

This helps fashion brands to extend their reach, hear valuable feedback from their audience and create connections that can help to drive higher conversions. Instagram also offers specific features that benefit fashion companies, such as shopping ads. They appear in users’ feeds like regular posts, boosting brand awareness.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

JULY 19, 2023

For users to better find your ads, include product tags in your post. This Sephora ad is a great example. Trend #5: Short-Form Video Ads Short-form video is one older trend that isn’t slowing down. They allow users to access entertainment or information without committing to a full-length video.

Media 73

Media Advertising A/B Testing Education 73

InMobi

JULY 20, 2020

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. Myth #3: In-App Gaming Can Only Reach Young Males Gaming is one of the biggest app verticals in terms of users and ad volume, and almost a third of the world’s population will play a mobile game this year.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

MNTN

JANUARY 6, 2025

Premium Video on Demand (PVOD) Premium Video on Demand (PVOD) is a video distribution model where viewers can rent or purchase movies or TV shows that have just been released to home entertainment platforms before they are available on subscription-based video on demand (SVOD) or traditional physical media like DVDs or Blu-ray discs.

Advertising 52

Advertising Retargeting CPA Audience 52

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Let’s consider a simple banner ad, for example. And, this is largely why video ads are becoming increasingly effective. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

AdvertiseMint

NOVEMBER 15, 2023

. “ Types of ad formats for the TikTok Pulse Campaign TikTok Pulse offers a range of ad formats tailored to meet various campaign goals and to align with the engaging and immersive experience of the platform. Here are the key ad formats that can be utilized within a TikTok Pulse campaign: 1.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

Clearcode

MARCH 2, 2023

Investing in in-game advertising allows brands to: Reach diverse audiences — in-game advertising gives brands the opportunity to get their message in front of diversified and specific audiences. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

MobileAds

JANUARY 20, 2021

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

AdvertiseMint

AUGUST 13, 2023

TikTok is a vibrant social media platform that’s all about short-form videos. With its predominantly young user base, it’s become a hub for creative expression and entertainment. Types of TikTok ads TikTok offers various ad formats to advertisers. So, you will need to invest in videos.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

MAY 24, 2023

This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Average CTRs of in-app video ads are 7.5X Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

AUGUST 27, 2020

It’s important to note that youTube sponsorships are not YouTube ads ; they are separate deals that are negotiated with the content creators. A sponsorship can mean different things to different channels: It may reference a short video ad that runs at the beginning, end or middle of the video.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

AdvertiseMint

SEPTEMBER 25, 2023

It involves creating fun videos, targeting specific viewers, using popular hashtags, and collaborating with influencers to connect with a broad audience. Create fun video clips: TikTok marketing requires you to create short and entertaining video content, like funny videos about brands, products, or services.

Marketing 52

Marketing Audience Pop-Up Entertainment 52

Digiday

NOVEMBER 22, 2022

1 billion: Annual revenue generated by Hasbro’s Entertainment One division, which the toy maker is looking to sell off. DTC reproductive brand ups video ad investment to get in front of more eyeballs: Everly Health ran a recent campaign across Hulu and Tubi. <100: Number of U.S. Read more about Telemundo here.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

Digiday

APRIL 24, 2023

Tubi, seemingly in an effort to extend its audience base further, was the only platform that said its device availability included Enseo, a technology company that provides in-room entertainment capabilities for the service industry, including hotels and senior living facilities.

Audience 69

Audience Agency Advertising Ad Exchange 69

Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

Fashion 52

Fashion Entertainment Media Advertising 52

MNTN

FEBRUARY 6, 2024

Premium Video on Demand (PVOD) Premium Video on Demand (PVOD) is a video distribution model where viewers can rent or purchase movies or TV shows that have just been released to home entertainment platforms before they are available on subscription-based video on demand (SVOD) or traditional physical media like DVDs or Blu-ray discs.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

JUNE 9, 2023

The marketing funnel would appeal to a broad range of potential customers and build brand awareness. The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. You’re building authority at this stage.

Pop-Up 52

Pop-Up Impressions Conversion Rate Brand Awareness 52

Single Grain

JUNE 30, 2022

Sparcmedia helps you uncover the online customer journey of your audiences using ad serving technology to optimize media strategies. They conduct pre and post-campaign surveys to measure the change in brand awareness and perception as a result of the campaign. Millmaine Entertainment. Top Clients: Bmbmedia. McCANN Health.

Agency 52

Agency Advertising Retargeting Conversion 52

Martech Series

DECEMBER 22, 2022

You can test, learn from, and optimize your ads on any budget with such a cheap daily minimum spend. The platform resulted in brand awareness along with improving revenue streams. A Collection Ad is a standard Snapchat video ad with a ribbon of thumbnail-sized products at the bottom, if you haven’t seen one in person yet.

Audience 86

Audience ROI Advertising Media 86

Single Grain

JUNE 20, 2023

Banner ads, interstitial ads, native ads, video ads, and rewarded ads are some of the available formats that can yield varying click-through rates, depending on the ad’s content.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. C) Crazy Idea. F) Failure.

Marketing 136

Marketing ROI Audience Video Ads 136