Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Brand Image Finally, it's important to consider your brand image when making placement decisions.

Electronics 219

Electronics Audience Brand Awareness Fashion 219

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Single Grain

MAY 18, 2023

Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

The Ad Tech Blog

MAY 31, 2024

For instance, a fashion retailer might use AR to allow customers to try on clothes virtually, thereby providing a clearer idea of the product before purchase. AR experiences must not only be innovative but also align with the brand’s identity and core values to ensure a coherent marketing message.

Education 130

Education Entertainment Fashion Retail 130

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game.

Fashion 52

Fashion Audience Advertising Impressions 52

Martech Series

JANUARY 11, 2023

Over a two-year period, Taboola aggregated a series of studies, conducted by Kantar, with about 20 top, global brands across 11 verticals, including personal finance, technology, travel, fashion and entertainment. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Martech Series

SEPTEMBER 29, 2022

In honor of their first presence at the recently completed New York Fashion week, where they unveiled their Phygital Meta Streetwear Collection, ChainGuardians will award $50,000 business grants to two Fashion/Luxury-based businesses. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech

JANUARY 26, 2022

times higher lift in brand awareness, and 9 times higher lift in purchase intent. Stepping back a bit, we can also see how AR and other 3D imaging technologies are becoming must-haves for marketers in specific industries, including beauty, fashion and retail more generally. MAC Cosmetics saw 2.4-times Why we care.

Shipping 104

Shipping Brand Awareness Fashion Retail 104

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 141

Marketing Brand Awareness Pop-Up Communications 141

Digiday

JULY 18, 2022

It takes metrics beyond social media purchases or the amount of eyeballs seen via SEO, taking into account things like brand awareness or customer retention. But as more brands look to account for things like brand awareness, lifetime value and customer retention, ROAS is just that, a quick look.

Brand Awareness 84

Brand Awareness Fashion Affiliates SEO 84

The Ad Tech Blog

JUNE 5, 2024

Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them. Current Applications in Consumer Markets AR technology has been successfully implemented across multiple consumer-facing industries to enhance the shopping experience.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

Single Grain

MAY 17, 2023

For instance: A luxury car brand may not only advertise the features and specifications of their latest model, but also focus on the experience of driving it and the status it brings to the owner. For example, luxury fashion brands have used VR to create virtual catwalk shows, allowing consumers to experience the brand in a unique way.

Fashion 52

Fashion Brand Awareness ROI Audience 52

PubMatic

JANUARY 15, 2024

Across countries, performance-focused buyers are more likely to advertise in-app than brand buyers, at 77 percent and 60 percent, respectively. Despite this discrepancy, APAC marketers say that brand awareness is the leading benefit of in-app advertising, regardless of their primary advertising objectives.

Audience 91

Audience Brand Awareness Fashion Entertainment 91

Digiday

APRIL 13, 2023

.” Like a slew of other advertisers, including wellness brand Liquid I.V. and startup pet health company Fuzzy , Lilly Pulitzer is pushing to become less reliant on performance marketing tactics to make space, in terms of spend and effort, for experimental marketing and brand awareness channels like influencer marketing, Kelly added.

Marketing 73

Marketing Brand Awareness Fashion Agency 73

The Ad Tech Blog

APRIL 1, 2024

Whether it’s brand awareness, lead generation, or sales, your objectives will guide your ad tech strategy. Google has implemented various measures to respect user privacy while delivering targeted advertising, including user consent frameworks and anonymizing data.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

MNTN

JULY 8, 2022

Similar to paid social media or banner ad campaigns, CTV can be an extremely effective channel to raise brand awareness and target potential customers. By leveraging third-party audience data sources you can consistently reach viewers who align with your brand and message. Verified Visits.

Advertising 98

Advertising Audience Banner Brand Awareness 98

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. And, in many ways, it makes perfect sense: Advertisers are experts at selling brands, ideas, products, and services, and language is a key component of any pitch.

Advertising 86

Advertising Cookies Impressions Brand Awareness 86

Digiday

MAY 2, 2023

million followers), Trent Simonian and Jack Byrne of @SidetalkNYC (who have 4 million followers on TikTok combined), fashion page @ThePeopleGallery (620,000 followers on TikTok), and @DudePerfect (a sports page with 59 million subscribers on YouTube ). billion by the end of 2022 , according to analytical platform Statista.

Real Estate 71

Real Estate Fashion Audience Banner 71

Digiday

MARCH 1, 2023

.” David Matathia, head of strategy at independent media agency Fitzco, noted that recent years have also brought about a shift from focusing on performance metrics during the pandemic to reprioritizing some previous metrics, such as brand awareness and attributes. “How are just good old-fashioned awareness metrics moving?”

Retail 68

Retail Agency Click Through Rate Brand Awareness 68

Digiday

FEBRUARY 14, 2023

This fast-paced, snappy program details the fashion evolution of some of Gen Z’s favorite celebrities and their impact on the world, from Zendaya and Kim Kardashian to Jojo Siwa. The series combined PinkNews’ audiences’ love of fashion, celebrity and news content to create a premium viewing experience with viable sponsorship opportunities.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Digiday

SEPTEMBER 20, 2022

Grey Goose’s US Open marketing strategy hinges on cementing a bond between the tournament and the brand. Grey Goose and the US Open have a long-standing partnership, which began in 2007, through which Grey Goose wants to increase its cultural presence and boost brand awareness.

Marketing 87

Marketing Brand Awareness Fashion Communications 87

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech.

Viewability 87

Viewability Audience Entertainment GDPR 87

Lemonads

JUNE 16, 2020

Lead generation is the whole process to attract more consumers to a business: finding potential buyers and increasing brand awareness. The first step is to increase awareness around your brand, especially among people who could potentially be interested in your brand. What does lead generation mean?

CPL 52

CPL Brand Awareness Affiliates Banner 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

MNTN

OCTOBER 7, 2024

For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. How To Buy OTT and CTV Advertising Before you start purchasing ad slots, you’ll need to define your goals, whether those involve increasing brand awareness , lead generation, or direct sales.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. How To Buy OTT and CTV Advertising Before you start purchasing ad slots, you’ll need to define your goals, whether those involve increasing brand awareness , lead generation, or direct sales.

CPM 52

CPM Advertising Audience Brand Lift 52

Ad Wisey

APRIL 29, 2022

Meanwhile, the overall perception is shaped by multiple elements, from the company’s name and logo to its owner or the philanthropic projects supported by the brand. At the same time, it’s a mistake to believe that only well-known brands should be concerned with their reputation.

eCommerce 84

eCommerce Media Fashion Communications 84

Basis

AUGUST 14, 2023

Ensure you are set up to capture and activate media buys against your CRM so that when cookie deprecation hits , you’re prepared to still engage with your audience in a direct fashion. The third area is project management.

MarTech 91

MarTech Pop-Up Brand Awareness Fashion 91

Basis

JULY 5, 2023

JZ: One of the biggest things I’ve seen proven out time and time again is that brand awareness raises all lower funnel metrics. Marketers should keep investing in content that details their brand and product stories and crafting those stories based on the pain points and aspirations of their target audiences.

Advertising 52

Advertising Machine Learning Audience Brand Awareness 52

Martech

DECEMBER 13, 2023

Don’t be vague and only talk about increasing site visitors or brand awareness. Set good old-fashioned SMART goals (specific, measurable, attainable, relevant and time-bound). Maintain that focus for each initiative and campaign you’ll execute with your content creators.

Communications 83

Communications Shipping MarTech Audience 83

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. Partnerships with Fashion Designers. Combining sportswear with fashion, Nike develops products that become worldwide trendsetters. And fashion is nothing without fashionistas. And, oh, the swoosh!

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

JULY 23, 2019

” Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 billion by 2020 , up from just $1.8 billion in 2015.

Fashion 93

Fashion Banner Audience Conversion Rate 93

AdvertiseMint

SEPTEMBER 13, 2023

Influencers share photos and videos about fashion, travel, comedy. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. It’s a fairly new advertising strategy brands are using today. First, brands find influencers who are popular in a topic they want to advertise.

Media 52

Media Fashion Audience Food 52

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video.

Advertising 69

Advertising Marketing Fashion Agency 69

AdvertiseMint

JULY 4, 2023

Her videos almost instantly went viral, leading to acting roles and partnerships with brands like EOS Cosmetics and Hollister sponsorships. Eventually, she launched of her merchandise brand. In 2020, D’Amelio was listed as one of the most important people in fashion by Lyst. Riyaz Aly @RIYAZ.14 million followers.

Marketing 52

Marketing Fashion Media Brand Awareness 52

Oko

AUGUST 8, 2024

Preferred Deals and Private Auctions The vast majority of ad sales online happen rapid-fire through computerized auctions — but that doesn’t mean there’s no room for an old-fashioned deal on the phone anymore. This is particularly effective for brand awareness campaigns, maximizing ad visibility.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Digiday

JUNE 27, 2022

Pop-up markets in big metros like New York, Los Angeles and Chicago have also helped drive brand awareness, with the first Hoka permanent store planned to open in New York by the end of fiscal 2023. Apparel and fashion is really where you start to see a lot of that experimentation,” she said.

Pop-Up 66

Pop-Up Retail Brand Awareness Fashion 66