The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Whether it’s brand awareness, lead generation, or sales, your objectives will guide your ad tech strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Single Grain

JULY 19, 2019

Teaming up with YouTube community, Channel Mum, it now works with a number of vloggers to promote its products in a more ‘authentic’ fashion, which resulted in approval ratings that increased from 10% to 80%. They partnered with brands like Target to allow people to search their catalog using related products from the real world.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Teaming up with YouTube community, Channel Mum, it now works with a number of vloggers to promote its products in a more ‘authentic’ fashion, which resulted in approval ratings that increased from 10% to 80%. They partnered with brands like Target to allow people to search their catalog using related products from the real world.

Marketing 111

Marketing SEO Machine Learning Banner 111

Basis

JULY 5, 2023

BT : What’s one of the biggest things you’ve learned about effective auto advertising over the course of your career? JZ: One of the biggest things I’ve seen proven out time and time again is that brand awareness raises all lower funnel metrics. There's really no substitute for telling your story, and telling it well.

Advertising 52

Advertising Machine Learning Audience Brand Awareness 52

MNTN

MARCH 10, 2025

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Can you use your resources in wiser fashion to get to your goal? Automated Optimization : Machine learning automatically adjusts your campaigns in real time to improve performance and maximize return on ad spend (ROAS).

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. message in response to AI and machine learning. Video content also has exceptional shareability.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Oko

AUGUST 8, 2024

Preferred Deals and Private Auctions The vast majority of ad sales online happen rapid-fire through computerized auctions — but that doesn’t mean there’s no room for an old-fashioned deal on the phone anymore. This is particularly effective for brand awareness campaigns, maximizing ad visibility.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52