Ad Rants

NOVEMBER 6, 2023

As a marketer or business owner, you already know how important it is to catch the attention of potential customers. Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. One way to do that is by using billboards.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Martech

MARCH 23, 2022

This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. Get the daily newsletter digital marketers rely on. According to Acura, the goal for their metaverse presence is brand awareness.

Fashion 98

Fashion Pop-Up AutoMobile Brand Awareness 98

Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. By it’s very nature, the fashion industry makes it easy to take your advertising to the next level. Creative clothing ads will help your fashion brand stand out and attract more customers.

Fashion 52

Fashion Entertainment Media Advertising 52

Digiday

DECEMBER 4, 2022

” That’s why the brand is focused on offering non-alcoholic gin and tonics, old fashioneds and margaritas using its gin, bourbon and tequila. Focusing on education and working with bartenders makes sense to Rob Schwartz, chairman of TBWA/Chait/Day in New York.

Brand Awareness 69

Brand Awareness Education Fashion Retail 69

Basis

DECEMBER 4, 2024

Evolving Sentiments Around AI : After a year dominated by both hype and scrutiny around AI, advertisers face critical decisions about how to integrate the technology into their marketing—and their tech stacks. For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals.

Advertising 97

Advertising Retail Pop-Up Media 97

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Digiday

SEPTEMBER 20, 2022

Vodka brand Grey Goose is taking its experiential marketing up a notch with virtual experiences. Specifically, the Bacardi-owned brand is leaning into the metaverse, most recently for an activation with the US Open Tennis Championships. According to Pathmatics data, Grey Goose spent a little over $4.1 ”

Marketing 89

Marketing Brand Awareness Fashion Communications 89

Martech

JANUARY 26, 2022

Results for brands. Real-time updates for the customer experience also mean real-time analytics for marketers. Brands gain insights and intent data when a product is being tried on virtually in Shopping Lenses. times higher lift in brand awareness, and 9 times higher lift in purchase intent. Image: Snap Inc.

Shipping 106

Shipping Brand Awareness Fashion Retail 106

The Ad Tech Blog

MAY 31, 2024

Understanding Augmented Reality Advertising Key Points Increasing Investment: More brands are allocating significant portions of their marketing budgets to augmented reality advertising. Consumer Engagement: Augmented reality (AR) creates highly interactive and engaging consumer experiences, enhancing memorability and brand connection.

Education 130

Education Entertainment Fashion Retail 130

Digiday

APRIL 13, 2023

As a brand that saw peak popularity in the ‘ 60s and ’80s, Lilly Pulitzer is pushing for modernization, and it’s betting big on TikTok and Instagram influencers to diversify its media mix and reach more shoppers. ” Like a slew of other advertisers, including wellness brand Liquid I.V.

Marketing 74

Marketing Brand Awareness Fashion Agency 74

Single Grain

JULY 7, 2020

Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. For every marketer. 64% of consumers make a purchase after watching branded social videos. So what's the benefit for marketers?

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

DECEMBER 16, 2019

Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we've gone from zero to having 93% of marketers using influencer marketing. Book My Free Marketing Consultation.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Digiday

JULY 18, 2022

Between Apple’s iOS 14 update and Google’s pending cookieless future, the digital marketing landscape is becoming even more fragmented. Marketers, who have spent the last two years panicking about the changes, are having a harder time measuring the overall effectiveness of their marketing campaigns. What is MER?

Brand Awareness 85

Brand Awareness Fashion Affiliates SEO 85

The Ad Tech Blog

JUNE 5, 2024

Personalization: AR allows for personalized marketing experiences, tailoring content to individual consumer preferences and behaviors. Future Growth: The AR market is expected to expand substantially, with increasing adoption across various industries enhancing consumer shopping experiences.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

Martech Series

JANUARY 11, 2023

Over a two-year period, Taboola aggregated a series of studies, conducted by Kantar, with about 20 top, global brands across 11 verticals, including personal finance, technology, travel, fashion and entertainment. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Martech Series

SEPTEMBER 29, 2022

In honor of their first presence at the recently completed New York Fashion week, where they unveiled their Phygital Meta Streetwear Collection, ChainGuardians will award $50,000 business grants to two Fashion/Luxury-based businesses. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech

JUNE 15, 2023

Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. To create segments and help brands optimize campaigns, the tool “[leverages] data from various sources to understand your target audience’s behaviors, preferences and demographics,” said Donzis.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

PubMatic

JANUARY 15, 2024

Given the amount of consumer attention, it’s no surprise that mobile advertising is a critical element within the APAC marketing playbook. Brands Are Seeing In-App Ad Investments Pay Off Our study found that 7 in 10 marketers in APAC currently incorporate in-app ads into their marketing strategy. Here’s what we learned.

Audience 102

Audience Brand Awareness Fashion Entertainment 102

Martech Series

AUGUST 5, 2022

Global influencer market was valued at USD 13.3 In recent years, influencer market has become increasingly popular as a means of reaching consumers. Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels.

Marketing 81

Marketing Audience Media Entertainment 81

Single Grain

JULY 23, 2019

Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. How to Leverage Facebook Live as a Marketing Tool. billion in 2015.

Fashion 93

Fashion Banner Audience Conversion Rate 93

Single Grain

OCTOBER 25, 2022

With the explosion of social media, user-generated content has quickly become an integral part of influencer marketing. In this article, we will discuss 7 reasons why UGC must be part of your content marketing campaigns, with examples of how brands have done it themselves. Get My Free Content Marketing Plan .

Marketing 94

Marketing Audience Media Retail 94

Ad Wisey

APRIL 29, 2022

Meanwhile, the overall perception is shaped by multiple elements, from the company’s name and logo to its owner or the philanthropic projects supported by the brand. At the same time, it’s a mistake to believe that only well-known brands should be concerned with their reputation. The answer is the brand reputation tool.

eCommerce 93

eCommerce Media Fashion Communications 93

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. And, in many ways, it makes perfect sense: Advertisers are experts at selling brands, ideas, products, and services, and language is a key component of any pitch.

Advertising 98

Advertising Cookies Impressions Brand Awareness 98

Basis

AUGUST 14, 2023

Think market conditions are slowing investment in marketing? It may seem counterintuitive at first, but once you start to think about it, it makes perfect sense: Marketing and advertising technologies are designed to improve efficiency, save time, and free up staff for more complex work. Think again.

MarTech 98

MarTech Pop-Up Brand Awareness Fashion 98

Digiday

JANUARY 16, 2023

In this segment, we look at how publishers and marketers are using blockchain technology. But by late 2022, the daily market size of NFTs on Ethereum , a cryptocurrency platform supporting the majority of NFTs, was much lower than in 2021. Other marketers are adding bitcoin payment options for transactions on their websites.

Marketing 68

Marketing Brand Awareness Retail Fashion 68

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities.

Advertising 69

Advertising Marketing Fashion Agency 69

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87

Single Grain

MAY 18, 2023

Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Single Grain

JUNE 13, 2023

Let’s dive into the nitty gritty of Disney marketing to see what we, as marketers, can learn from their ad strategy. Work With Us Disney Marketing: The Power of Ads Disney Plus surprised many when it introduced advertisements into the platform. Let’s explore the key elements that makeup Disney’s marketing strategy.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52

Digiday

MAY 2, 2023

Gen Z content creators and social media influencers are becoming a line item in the NFL’s marketing strategy. The move was part of the NFL’s push to raise awareness of the Draft and its content creators among younger viewers. billion by the end of 2022 , according to analytical platform Statista.

Real Estate 74

Real Estate Fashion Audience Banner 74

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game. million).

Fashion 52

Fashion Audience Advertising Video Ads 52

Digiday

MARCH 1, 2023

. “[Clients] started thinking more holistically about investing in different channels and how to media-mix and model out how commerce plays a role against some of these other markets, familiar channels that they’ve been running media against,” Williams said. “How are just good old-fashioned awareness metrics moving? .”

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

The Ad Tech Blog

APRIL 1, 2024

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

AdvertiseMint

JULY 4, 2023

Are you seeking a creative, results-driven way to market your newest product or service? So, today we will look at some of the most famous TikTokers and how their stories can help you win your marketing campaign. So, today we will look at some of the most famous TikTokers and how their stories can help you win your marketing campaign.

Marketing 52

Marketing Fashion Media Brand Awareness 52