Martech

MARCH 23, 2022

This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. According to Acura, the goal for their metaverse presence is brand awareness. A fashionable place for VR. Image: Acura.

Fashion 98

Fashion AutoMobile Pop-Up Brand Awareness 98

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 139

Marketing Brand Awareness Pop-Up Communications 139

Digiday

DECEMBER 4, 2022

” That’s why the brand is focused on offering non-alcoholic gin and tonics, old fashioneds and margaritas using its gin, bourbon and tequila. The rest of the brand’s ad budget is dedicated to paid ads on social media.

Brand Awareness 69

Brand Awareness Education Fashion Retail 69

Martech

JANUARY 26, 2022

times higher lift in brand awareness, and 9 times higher lift in purchase intent. Social media platforms are adding features to remove friction and enable interested users to purchase products in a seamless way, which improves experience for customers with high intent. MAC Cosmetics saw 2.4-times Why we care.

Shipping 103

Shipping Brand Awareness Fashion Retail 103

The Ad Tech Blog

MAY 31, 2024

For instance, a fashion retailer might use AR to allow customers to try on clothes virtually, thereby providing a clearer idea of the product before purchase. AR advertising can be implemented across various platforms, including mobile apps, social media, and digital signage, broadening the reach and accessibility of campaigns.

Education 130

Education Entertainment Fashion Retail 130

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Digiday

JULY 18, 2022

It’s a metric agencies used for decades, prior to the digital advertising boom when marketers had to account for everything from television ads to media placements. It takes metrics beyond social media purchases or the amount of eyeballs seen via SEO, taking into account things like brand awareness or customer retention.

Brand Awareness 87

Brand Awareness Fashion Affiliates SEO 87

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. View of Las Vegas through Beeyond Media’s map view.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. Nike saw a 1,400% surge in social media activity and earned $6 billion in sales. Partnerships with Fashion Designers. Combining sportswear with fashion, Nike develops products that become worldwide trendsetters.

Marketing 109

Marketing Fashion Banner Audience 109

Martech Series

JANUARY 11, 2023

Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. According to recent research, 61% of consumers are less likely to purchase or use a brand again if they see it advertised alongside harmful content.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

Media 69

Media Audience Pharmaceuticals Agency 69

Digiday

SEPTEMBER 20, 2022

To develop its virtual activation, Grey Goose enlisted Razorfish, an interactive agency specializing in web development, media planning and buying, technology and innovation. For the US Open activation, Grey Goose wanted its virtual experience to draw a strong connection with how consumers engage with its brand in real life.

Marketing 91

Marketing Brand Awareness Fashion Communications 91

AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social media following and fans who love their posts. Smart brands notice influencers’ power.

Media 52

Media Fashion Audience Food 52

Digiday

APRIL 13, 2023

As a brand that saw peak popularity in the ‘ 60s and ’80s, Lilly Pulitzer is pushing for modernization, and it’s betting big on TikTok and Instagram influencers to diversify its media mix and reach more shoppers. ” Like a slew of other advertisers, including wellness brand Liquid I.V. ”

Marketing 76

Marketing Brand Awareness Fashion Agency 76

MNTN

JULY 8, 2022

Similar to paid social media or banner ad campaigns, CTV can be an extremely effective channel to raise brand awareness and target potential customers. By leveraging third-party audience data sources you can consistently reach viewers who align with your brand and message. Verified Visits.

Advertising 98

Advertising Audience Banner Brand Awareness 98

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. And, in many ways, it makes perfect sense: Advertisers are experts at selling brands, ideas, products, and services, and language is a key component of any pitch.

Advertising 98

Advertising Cookies Impressions Brand Awareness 98

Single Grain

JULY 23, 2019

” Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 billion by 2020 , up from just $1.8 billion in 2015.

Fashion 93

Fashion Banner Audience Conversion Rate 93

Digiday

MAY 2, 2023

Gen Z content creators and social media influencers are becoming a line item in the NFL’s marketing strategy. The move was part of the NFL’s push to raise awareness of the Draft and its content creators among younger viewers. The NFL used the interviews in a compilation that was posted on its social media platforms.

Real Estate 76

Real Estate Fashion Audience Banner 76

Digiday

FEBRUARY 19, 2025

The sustainable, direct-to-consumer fashion brand is on the heels of another such moment after its Valentine’s Day campaign featuring comedian Pete Davidson as the brands official boyfriend made the proverbial internet rounds last week. But that doesnt mean the brand is in the business of virality for the sake of virality.

Conversion 49

Conversion Brand Awareness Fashion Audience 49

Single Grain

MAY 18, 2023

Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. Immediate Benefits of Social Media Platforms for Business.

Media 59

Media Marketing Audience Brand Awareness 59

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. ” Bringing together new and old data Michael Solomon, COO of PHD USA, part of Omnicom Media Group, also said he sees retail media influencing the KPIs that clients seek. .”

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game.

Fashion 52

Fashion Audience Advertising Video Ads 52

Single Grain

MAY 1, 2023

B2B businesses must emphasize social media marketing in their strategies. But these companies must do more than post on social media; they must remain relevant, modern and knowledgable. The best way to achieve this is by keeping up with B2B social media trends. Social media users don’t only want responses to DMs.

Media 52

Media Audience Brand Awareness SEO 52

Digiday

FEBRUARY 14, 2023

The interest in short-form video content across social media platforms has grown exponentially, with most companies now maximizing engagement through multi-channel means. This year’s Digiday Video and TV Awards finalists focused on diversity and representation, with efforts to accurately and respectfully depict diverse communities in media.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Single Grain

OCTOBER 11, 2019

Take it a step further, and turn your event into a word-of-mouth marketing machine by encouraging attendees to share their experiences on social media. Send them follow-up thank you emails or surveys and include links to your social media. 3) Increase Brand and Customer Loyalty. To share their experience on social media?

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech.

Viewability 87

Viewability Audience Entertainment GDPR 87

Basis

AUGUST 14, 2023

Ensure you are set up to capture and activate media buys against your CRM so that when cookie deprecation hits , you’re prepared to still engage with your audience in a direct fashion. The second area is data management. The third area is project management.

MarTech 98

MarTech Pop-Up Brand Awareness Fashion 98

Single Grain

JANUARY 2, 2024

From choosing which social media sites to focus on, to developing a rhythm of content that resonates with each platform’s audience, it’s no surprise that social media marketing can get overwhelming. Nevertheless, social media is a huge component of personal and professional growth online. So, where do you start?

Media 52

Media Audience Education Entertainment 52

Single Grain

MAY 17, 2023

For instance: A luxury car brand may not only advertise the features and specifications of their latest model, but also focus on the experience of driving it and the status it brings to the owner. Today, luxury brands use a variety of mediums and platforms to reach their target audience.

Fashion 52

Fashion Brand Awareness ROI Audience 52

Lemonads

JUNE 16, 2020

Lead generation is the whole process to attract more consumers to a business: finding potential buyers and increasing brand awareness. The first step is to increase awareness around your brand, especially among people who could potentially be interested in your brand. What does lead generation mean?

CPL 52

CPL Brand Awareness Banner Affiliates 52

Single Grain

JULY 7, 2020

However, you cannot deny that TikTok is an app that is taking the social media world by storm. Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. TikTok is a social media platform.

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later).

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

APRIL 3, 2020

We help small to medium e-commerce businesses in the fashion industry grow through PPC. To grow a marketing agency in 2020, you have to think of yourself as a media company in order to grab people’s attention with comprehensive evergreen content and a unique angle. This framework also helps your brand stay top of mind.

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. They partnered with brands like Target to allow people to search their catalog using related products from the real world. Home decor.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video. Rooster Marketing.

Advertising 69

Advertising Marketing Fashion Agency 69

MNTN

JANUARY 6, 2025

Over-the-top (OTT) advertising refers to delivering ads via streaming media services directly offered to viewers over the Internet, bypassing traditional cable, broadcast, and satellite TV platforms. Types of OTT Ads There are many ways that OTT ads can be delivered through streaming media over the internet. What is OTT Advertising?

Advertising 52

Advertising Retargeting CPA Audience 52