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Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. According to Acura, the goal for their metaverse presence is brand awareness. A fashionable place for VR. Image: Acura.

Fashion 98
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How marketers can use behavioral data to improve customer experiences

Martech

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 141
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How to Build the Right MarTech and AdTech Stack for Your Business

Basis

It may seem counterintuitive at first, but once you start to think about it, it makes perfect sense: Marketing and advertising technologies are designed to improve efficiency, save time, and free up staff for more complex work. If you want to accomplish more with less budget, investing in martech and adtech can help you accomplish just that.

MarTech 91
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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

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Why Hoka is experimenting with connected TV in its first global campaign

Digiday

Hoka’s campaign marks a catalytic growth point for a brand that, up until now, has largely bet on wholesale distribution and partnerships to break into the highly competitive athletic footwear space. Overall, website visits are up 68%. Apparel and fashion is really where you start to see a lot of that experimentation,” she said.

Pop-Up 66
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What These Disney Marketing Strategies Can Teach Marketers

Single Grain

In this blog post, we will “show you the world” of Disney Plus’s latest monetization tactics and explore the techniques, campaigns and innovations they’ve installed to stay up to pace with modern tactics and strategy in a highly competitive streaming space.

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Barkley, MiQ & iProspect, PinkNews, Chewy and NBC News Custom Productions are among this year’s Digiday Video and TV Awards shortlist nominees

Digiday

Users exposed to MiQ’s media ended up booking 37 days in advance — 19% higher than organic traffic to the site. This fast-paced, snappy program details the fashion evolution of some of Gen Z’s favorite celebrities and their impact on the world, from Zendaya and Kim Kardashian to Jojo Siwa.

Fashion 69