Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness
Martech
MARCH 23, 2022
This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. According to Acura, the goal for their metaverse presence is brand awareness. A fashionable place for VR. Image: Acura.
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