Digiday

DECEMBER 4, 2022

” That’s why the brand is focused on offering non-alcoholic gin and tonics, old fashioneds and margaritas using its gin, bourbon and tequila.

Brand Awareness 69

Brand Awareness Education Fashion Retail 69

The Ad Tech Blog

JUNE 5, 2024

In retail, AR enables customers to visualize furniture and decor in their own homes before making a purchase. Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them. ScienceDirect – Research on consumer interactions with AR in retail settings.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Martech Series

SEPTEMBER 29, 2022

In honor of their first presence at the recently completed New York Fashion week, where they unveiled their Phygital Meta Streetwear Collection, ChainGuardians will award $50,000 business grants to two Fashion/Luxury-based businesses. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. It all started with the official Air Yeezy and Air Yeezy II sneaker collaboration between Kanye West (whose nickname is Yeezy ) and Nike back in 2009 — the retailer's first full collaboration with someone other than an athlete.

Marketing 109

Marketing Fashion Banner Audience 109

MNTN

JULY 8, 2022

to target audiences, but you also have the ability to target viewers by interests, behaviors and previous interactions with your brand. Similar to paid social media or banner ad campaigns, CTV can be an extremely effective channel to raise brand awareness and target potential customers. Verified Visits.

Advertising 98

Advertising Audience Banner Brand Awareness 98

Single Grain

OCTOBER 11, 2019

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% If we were to believe that retail is dead, then we should be spending all of our money doing online ads and guiding people to our website. Forge business relationships.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

JULY 23, 2019

” Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 billion by 2020 , up from just $1.8 billion in 2015. .”

Fashion 93

Fashion Banner Audience Conversion Rate 93

Digiday

JUNE 27, 2022

The article was first reported on, and published by Digiday sibling Modern Retail. Athletic footwear company Hoka is taking to marketing platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with behind-the-scenes retail growth.

Pop-Up 69

Pop-Up Retail Brand Awareness Fashion 69

Ad Wisey

APRIL 29, 2022

Meanwhile, the overall perception is shaped by multiple elements, from the company’s name and logo to its owner or the philanthropic projects supported by the brand. At the same time, it’s a mistake to believe that only well-known brands should be concerned with their reputation.

eCommerce 93

eCommerce Media Fashion Communications 93

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech.

Viewability 87

Viewability Audience Entertainment GDPR 87

MNTN

JANUARY 6, 2025

However, you can expect to see performance gains across the boardtake some of these results that weve seen on our performance marketing platform for starters: 48% higher ROAS with MNTN Performance TV Retargeting: We partnered with a leading home supply retailer to level up their retargeting efforts. Are OTT Ads Vertical Specific?

Advertising 52

Advertising Retargeting CPA Audience 52

AdvertiseMint

SEPTEMBER 17, 2023

These TikTok ads are ideal for brands looking to make a big impression right from the start. In addition, they are the best option for brand awareness and storytelling. Brand takeover ads. TikTok’s brand takeover ads are like a VIP ticket to grab users’ attention.

Fashion 52

Fashion Video Ads Food Education 52

Digiday

JANUARY 16, 2023

For this report, Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using blockchain technologies, like NFTs and cryptocurrency – and how they plan to incorporate the technologies in the future.

Marketing 69

Marketing Brand Awareness Retail Fashion 69

Single Grain

OCTOBER 20, 2020

This retail sports giant cleverly uses tooltips in this email, allowing recipients to get more information about training with a simple rollover on the “plus” icons. Brands have been running simple contests on social media for years, asking people to like, comment or share posts to enter. 2) Nike – Train Like a Pro.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

OCTOBER 25, 2022

A great example of this point is an Instagram campaign by the Canadian fashion retailer Joe Fresh. made a TikTok video of herself using an eye cream from skincare brand Peter Thomas Roth. There is a good marketing quote that rings true here: “People buy from people first.” ” The Case Study. The Case Study.

Marketing 94

Marketing Audience Media Retail 94

MNTN

FEBRUARY 6, 2024

However, you can expect to see performance gains across the board—take some of these results that we’ve seen on our performance marketing platform for starters: 48% higher ROAS with MNTN Performance TV Retargeting: We partnered with a leading home supply retailer to level up their retargeting efforts. Are OTT Ads Vertical Specific?

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JULY 19, 2019

Teaming up with YouTube community, Channel Mum, it now works with a number of vloggers to promote its products in a more ‘authentic’ fashion, which resulted in approval ratings that increased from 10% to 80%. They partnered with brands like Target to allow people to search their catalog using related products from the real world.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising. User Guiding ) Paid search ads can increase brand awareness by 80%. of retail purchases will be online in 2023. of retail purchases occurring online in 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

MNTN

OCTOBER 7, 2024

For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. How To Buy OTT and CTV Advertising Before you start purchasing ad slots, you’ll need to define your goals, whether those involve increasing brand awareness , lead generation, or direct sales.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. How To Buy OTT and CTV Advertising Before you start purchasing ad slots, you’ll need to define your goals, whether those involve increasing brand awareness , lead generation, or direct sales.

CPM 52

CPM Advertising Audience Brand Lift 52

Single Grain

JULY 19, 2019

Teaming up with YouTube community, Channel Mum, it now works with a number of vloggers to promote its products in a more ‘authentic’ fashion, which resulted in approval ratings that increased from 10% to 80%. They partnered with brands like Target to allow people to search their catalog using related products from the real world.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

DECEMBER 6, 2019

Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. billion home and fashion objects , has inspired over 600 million searches on Pinterest’s mobile apps and browser extensions, and has seen a 140% uptick from launch day. Home decor.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. Metaverse marketing involves the integration of digital and physical spaces via VR and AR to create immersive experiences in which brands sell their products or services.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Single Grain

APRIL 28, 2020

While it may not originally have been designed to be a marketing strategy, it has certainly generated a lot of brand awareness from publications like Fox, LA Daily News , and the New York Post. By branding themselves as a tech company rather than a fashion company, Uniqlo proved itself to be a trend adopter from the beginning.

Marketing 141

Marketing Audience Media ROI 141

Lemonads

MARCH 15, 2021

Improve Brand Awareness It’s no secret that consumers love companies that have clear branding. Not only this, but people tend to be more receptive to marketing messages that come from brands they know, even if this means paying a slightly higher price.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Digiday

MARCH 1, 2023

To improve brand awareness in the U.S., The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

Media 69

Media Audience Pharmaceuticals Agency 69

Lemonads

JULY 5, 2020

Structure of affiliate marketing In affiliate marketing, several core players work hand in hand: The Advertisers The Publisher The Affiliate network The Advertisers is a business or a brand that wants to increase brand awareness, promote its website, increase sales or traffic or generate more leads.

Affiliates 52

Affiliates Marketing Banner CPA 52

Single Grain

JUNE 20, 2023

With over 57% of consumers visiting a mobile retail app to obtain additional information about a product or service in 2019, the growing importance of mobile shopping cannot be overstated. These strategies help businesses reach consumers directly on their mobile devices and deliver content tailored to them in a timely fashion.

Advertising 52

Advertising Audience ROI Click Through Rate 52

VideoWeek

FEBRUARY 7, 2025

” Ralph Lauren Says ROI is the Only Limit on Ad Spend Fashion brand Ralph Lauren, like many brands, has been focussing more on measuring the return on investment from its advertising spend, a move which has seen it steadily raise the amount it spends on marketing in recent years.

Marketing 52

Marketing Ad Tech ROI Retail 52