Remove Brand Awareness Remove Fashion Remove ROI
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Location, Location, Location: The Importance Of Billboard Placement

Ad Rants

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Keep in mind that the most sought-after billboard locations often have a higher price tag, but the ROI can be well worth it if you're able to reach a large and engaged audience.

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Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

Single Grain

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. Partnerships with Fashion Designers. Combining sportswear with fashion, Nike develops products that become worldwide trendsetters. And fashion is nothing without fashionistas. And, oh, the swoosh!

Marketing 109
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12 Types of Interactive Content to Drive Better Engagement

Single Grain

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

ROI 145
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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

Whether it’s brand awareness, lead generation, or sales, your objectives will guide your ad tech strategy. Optimize Bid Strategies : Utilize Google’s machine learning capabilities to optimize your bidding strategy for maximum ROI. What Lies Ahead for Ad Tech?

Ad Tech 100
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Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy

Digiday

” Moving beyond ROI This doesn’t mean ROI isn’t important anymore, but it is about going beyond that to understand “total sales and however your client wants to talk about that,” Lanzi added. “How are just good old-fashioned awareness metrics moving? . ” Matathia said. ”

Retail 65
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9 Influencer Marketing Trends You Can’t Ignore in 2020

Single Grain

More control – Brands can have more say in how the campaigns are run when they use their own employees. Strengthen internal relationships – Your company can forge bonds with employees, helping them build their status and career as they help you increase brand awareness. AspireIQ (formerly Revfluence). SocialBakers.

Marketing 110
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The Benefits of Investing in Luxury Ads

Single Grain

For instance: A luxury car brand may not only advertise the features and specifications of their latest model, but also focus on the experience of driving it and the status it brings to the owner. For example, luxury fashion brands have used VR to create virtual catwalk shows, allowing consumers to experience the brand in a unique way.

Fashion 52