Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Advertising on Facebook is similar to Google Ads. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific? Check it out!

Advertising 52

Advertising Retargeting CPA Audience 52

Oko

AUGUST 8, 2024

Preferred Deals and Private Auctions The vast majority of ad sales online happen rapid-fire through computerized auctions — but that doesn’t mean there’s no room for an old-fashioned deal on the phone anymore. Native ads on AdX integrate seamlessly with a publisher’s content, matching the look and feel of the surrounding site.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

InMobi

OCTOBER 9, 2018

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. App publishers need to consider how ads affect app usage, while also maximizing earnings.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

MNTN

OCTOBER 7, 2024

Ad Length and Format These can also influence your costs. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Ad Length and Format These can also influence your costs. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52

AdvertiseMint

SEPTEMBER 13, 2023

Influencers share photos and videos about fashion, travel, comedy. They then share these through posts, photos, videos, and livestreams. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. It’s a fairly new advertising strategy brands are using today. This is called their niche.

Media 52

Media Fashion Audience Food 52

Single Grain

OCTOBER 25, 2022

A great example of this point is an Instagram campaign by the Canadian fashion retailer Joe Fresh. Due to the simple fact that it’s created by users themselves entirely for free, c reating user-generated content costs less than producing other types of marketing assets such as video ads and infographics. Final Word on UGC.

Marketing 94

Marketing Audience Media Retail 94

AdvertiseMint

NOVEMBER 15, 2023

TikTok Pulse is an innovative feature that places brand ads right in the thick of the action—next to the top 4% of trending topics across 12 content categories , from gaming and fashion to beauty and cooking. Here are the key ad formats that can be utilized within a TikTok Pulse campaign: 1.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

PrograMetrix

JUNE 9, 2021

Though CTV/OTT advertising is most effective for generating brand awareness, it is a proven media channel that separates forward-thinking CBD brands from the competition because few CBD brands are aware that this high-growth advertising channel is available to them. Almost everyone online views digital videos.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific? Check it out!

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JUNE 20, 2023

Banner ads, interstitial ads, native ads, video ads, and rewarded ads are some of the available formats that can yield varying click-through rates, depending on the ad’s content. By utilizing these mobile marketing strategies, businesses can more effectively engage their target audiences.

Advertising 52

Advertising Audience ROI Click Through Rate 52

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads. Brand takeover ads.

Fashion 52

Fashion Video Ads Food Education 52

Single Grain

JULY 7, 2020

In fact, during the couple of months I’ve been using the app, I haven't stumbled across any ads. The other way a brand can monetize TikTok and bring forth brand awareness without spending a lot of its marketing budget is to create a channel or a user account to post videos.

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

APRIL 28, 2020

While it may not originally have been designed to be a marketing strategy, it has certainly generated a lot of brand awareness from publications like Fox, LA Daily News , and the New York Post. By branding themselves as a tech company rather than a fashion company, Uniqlo proved itself to be a trend adopter from the beginning.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JANUARY 2, 2024

X is best for B2C brands in various industries, such as entertainment, health/fitness, travel, food/beverage and home. Work With Us Using Each Social Media Platform 69% of marketers use social media to build brand awareness, but every network has its own features that you can use to enhance your visibility.

Media 52

Media Audience Education Entertainment 52

VideoWeek

FEBRUARY 7, 2025

” Ralph Lauren Says ROI is the Only Limit on Ad Spend Fashion brand Ralph Lauren, like many brands, has been focussing more on measuring the return on investment from its advertising spend, a move which has seen it steadily raise the amount it spends on marketing in recent years.

Marketing 52

Marketing Ad Tech ROI Retail 52