Brand Awareness Finance ROI 
Martech
AUGUST 15, 2024
Marketing ROI. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution.
Martech
APRIL 3, 2025
Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect?
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Martech
MAY 2, 2023
Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners. Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation.
Single Grain
JUNE 21, 2023
Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Demand Sage ) The most popular industries for job postings are transportation, logistics, customer service, finance, and construction. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Demand Sage ) 2.7
Single Grain
OCTOBER 20, 2020
If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator. 2) CodinGame.
Spoton Digital Media
AUGUST 19, 2022
Let’s look at what leads to this friction and outline the steps to get your finance and marketing teams working together to reach your brand goals. Marketing teams, executive leadership, and finance teams approach business from different perspectives. The finance team: May see marketing as a line item expense.
Single Grain
SEPTEMBER 19, 2019
Budgets should be based on the profitability of marketing channels, not an arbitrary number set by the finance department. But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. They already have customers, so their marketing isn’t about brand awareness.
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