Digiday

JUNE 9, 2022

Using OOH for more than brand awareness. After using digital ads with brand awareness messaging in early 2021 to welcome travelers back to airports, the digital currency asset manager GrayScale Investments is now using targeted campaigns as part of its lobbying efforts.

Brand Awareness 53

Brand Awareness Ad Inventory Marketing Food 53

Digiday

APRIL 23, 2024

As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach.

Brand Awareness 80

Brand Awareness Marketing Food Media 80

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Ad Rants

FEBRUARY 28, 2023

Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand. Today, the brand has nearly 100K followers across both platforms.

Marketing 205

Marketing SEO Food Public Relations 205

Digiday

APRIL 23, 2024

As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach.

Brand Awareness 85

Brand Awareness Marketing Food Audience 85

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Brand Awareness 86

Brand Awareness ROI Click Through Rate Conversion 86

Digiday

SEPTEMBER 12, 2022

After 90 years of slinging its iconic sliders, Atlanta-based fast food chain Krystal is looking for new ways to not just boost brand awareness, but retain relevance with each new generation of customers. Especially as today’s marketing landscape is increasingly fragmented and ever-changing.

Food 70

Food Brand Awareness Audience Conversion 70

Digiday

AUGUST 3, 2022

Fix & Fogg, a start-up specializing in nut butters, is working to grow brand awareness through collaborations with influencers and top food brands. The post Why this DTC nut butter brand is partnering with foodie brands, influencers to debut in the U.S. appeared first on Digiday.

Brand Awareness 69

Brand Awareness Food Marketing 69

Ad Beat

AUGUST 23, 2024

Publishers When it comes to publishers, Guinness prioritizes big names in the food and drink space , with about one-third of their budget spent on placements on a single website: Allrecipes. Source: Adbeat Their ads mostly appear on recipes, rather than anything specifically alcohol-related.

Food 84

Food Brand Awareness Audience Video Ads 84

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 72

Media Marketing Food Geo targeting 72

VideoWeek

JULY 3, 2023

Fears around overstating their sustainability and being called out for greenwashing mean that some brands choose not to mention sustainability in their ad messaging. The first brand to use the spot is Refashion, a business which supports collection, repair, and reuse of clothes and textiles.

Food 52

Food Brand Awareness Retail Communications 52

All About Advertising Law

FEBRUARY 27, 2014

And I’m sure the people at Jewel Food Stores know it. Jewel Food Stores was offered a free full-page ad in the magazine if it agreed to sell it in the 175-odd Jewel-Osco supermarkets it operated in the greater Chicago area. You don’t spit into the wind. You don’t pull the mask off that old Lone Ranger. I know it, too.

Food 72

Food Brand Awareness Advertising 72

Digiday

SEPTEMBER 21, 2022

The American fast-food chain has partnered with Hot Ones, a YouTube interview series where celebrities eat progressively hotter hot sauces, to build awareness for its brand and attract new users to its app. Food brands boosting brand awareness through creative means is not something new.

Food 69

Food Pop-Up Brand Awareness Conversion 69

Digiday

DECEMBER 15, 2022

Spindrift is investing its marketing dollars in TikTok as part of its efforts to connect with consumers and increase brand recognition among the Gen Z cohort. Spindrift took a similar approach to Supergut and Chosen Foods over the last year, mainly focusing on organic growth on Instagram and Twitter.

Brand Awareness 75

Brand Awareness Food Audience Education 75

Digiday

JUNE 5, 2022

Plant-based food brand Silk is pouring efforts into TikTok for the first time , as the 45-year-old brand looks to refresh itself and appeal to younger, more diverse shoppers. And TikTok is one of the places where culture is created,” said John Starkey, president of plant-based food and beverages for Danone North America.

Food 71

Food Brand Awareness Conversion Media 71

Digiday

JULY 20, 2022

As Manna Drone Delivery looks to boost brand awareness, the four-year-old company is looking at viral TikToks to become a key part of its marketing strategy, according to founder and CEO Bobby Healy. . For the last year, the company has been pumping out organic TikTok videos to its 17,000 followers via its in-house social media team.

Brand Awareness 69

Brand Awareness Food Media Communications 69

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. QSR and Food Delivery Food delivery has seen a huge increase while QSR spending remains down. Food delivery brands aggressively increased spends and incorporated “No Contact Delivery” messaging.

Food 52

Food Entertainment Brand Awareness Conversion 52

Martech

MARCH 7, 2023

Dig deeper: Product-led growth: 3 important lessons from the front line Hospitality As part of my current gig with Wyndham Hotels and Resorts, I learned that hospitality has significant similarities with fast food. The vast majority of properties are franchised.

MarTech 90

MarTech A/B Testing Finance Affiliates 90

Digiday

NOVEMBER 27, 2022

million followers), Snackbandits (food creators with 1.6 Arm & Hammer chose influencers based on the organic family-related content they produce that aligns with the brand’s values, according to Xi Chen, associate marketing director for Arm & Hammer Laundry. .

Brand Awareness 69

Brand Awareness Food Entertainment Audience 69

Digiday

FEBRUARY 14, 2023

Based on the results provided to Digiday, the top overall ads were: Indiana Jones: Dial of Destiny (movie trailer) WeatherTech (auto supplies) Popcorners (snack food) Farmer’s Dog (dog food) Creed 3 (movie trailer) Marvel’s Guardian of the Galaxy, Vol.

Brand Lift 74

Brand Lift Audience Food Impressions 74

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. In 2020, the ear piercing brand spent just $40,000 on Facebook and Instagram, per Pathmatics. . THE TIKTOK ADVANTAGE.

Brand Awareness 68

Brand Awareness Food Retail Agency 68

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

APRIL 24, 2023

Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. Their goal was to not only enhance brand awareness, but listen to their audience.

CPL 52

CPL Food Conversion Rate Conversion 52

Smart-Hub

AUGUST 23, 2023

McDonald’s McDonald’s, a globally recognized fast-food chain, launched the ‘ Raise your Arches ‘ campaign in January 2023. The company aimed to evoke a sense of longing and desire for McDonald’s food without directly showing it, thereby creating a more subtle and emotional connection with the audience.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Digiday

NOVEMBER 29, 2022

Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews. It’s a move that Keenan White, senior brand manager at the Kraft Heinz Company, said is meant to build up brand relevance and equity.

Pop-Up 72

Pop-Up Banner Brand Awareness Ad Inventory 72

Digiday

SEPTEMBER 22, 2022

Obvi isn’t the only brand banking on TikTok. Brands like Studs jewelry , Silk foods and Viv period care have all increased efforts on the short-form video app. By the end of the year, Obvi plans to triple its TikTok spend and ramp up content production to continue boosting brand awareness.

Brand Awareness 87

Brand Awareness Food Agency Media 87

Ad Monsters

APRIL 9, 2024

We can measure key upper funnel metrics, such as brand awareness, recall, lift, and other KPIs, via custom mobile surveys and compare exposed and unexposed groups. They look for opportunities near key retailers, like Whole Foods. Royal Caribbean is another great legacy OOH brand. Their creatives are visually stunning.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Martech Series

JULY 22, 2022

Most Districts reported that consumer spending moderated as higher food and gas prices diminished households’ discretionary income.”. Increasing/shifting brand awareness/positioning – 34%. Improving post-purchase loyalty/re-purchase – 37%. Automating more of my marketing campaigns – 36%.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Digiday

DECEMBER 12, 2022

During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans. Gallagher broke down the budget for the brand’s World Cup campaign, saying 77% went to broadcast TV, 12% went to digital, 6% went to streaming TV and 5% went to Instagram and Facebook.

Brand Awareness 69

Brand Awareness Food Audience Marketing 69

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

Digiday

APRIL 18, 2023

The premium dog- and cat-food brand’s commitment to sustainable practices with farmers expanded as it set out to eliminate single-use plastics by launching environmentally friendly Kibble Refill Stations. The jeans brand worked with The Trade Desk, media buying agency OMD and in-game ad provider Anzu.io

Media 68

Media Brand Awareness Agency Food 68

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. The same is true for celebrating anniversaries of when users joined brand communities.

Marketing 109

Marketing eCommerce Communications Brand Awareness 109

Single Grain

JUNE 26, 2023

Note that these franchises have demonstrated success in multiple markets, have strong brand recognition, and a history of franchisee support. McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally.

SEO 52

SEO Food Audience Advertising 52

InMobi

APRIL 7, 2022

This sends a strong message for health and fitness-related brands to build their brand awareness by leveraging search. In-home entertainment: A great time for entertainment brands to own the category, as there's a significant increase in search volumes for gaming keywords.

Real Estate 52

Real Estate Entertainment Food ROI 52

Digital Turbine

SEPTEMBER 21, 2022

When we asked viewers about their mobile behaviors during the World Cup, 64% said it is essential for them to keep up with the World Cup on multiple devices, and 47% of them stated that they will use their smartphones to order food delivery. To view the full infographic about Germany, click here. . Turkish World Cup Viewers.

Brand Awareness 52

Brand Awareness Food Audience Advertising 52

Single Grain

JULY 20, 2023

For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. Focus on two-to-three word phrases that align with your brand or products. For example, if your ad links to your organic cat food page, you don’t need to bid on a phrase such as “Where to find organic cat food?”

ROI 52

ROI Conversion CPC Food 52