Ad Monsters

JANUARY 2, 2025

The latter two may motivate an even greater percentage of consumers to buy more of their groceries online, especially as fear mounts that new tariffs will increase food costs. Amazon’s vast empire gives marketers unique opportunities to create brand awareness and nurture prospects into regular customers.

Retail 104

Retail Media Retargeting Brand Awareness 104

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 68

Brand Awareness Pop-Up Food Media 68

Ad Rants

FEBRUARY 28, 2023

Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand. Today, the brand has nearly 100K followers across both platforms.

Marketing 201

Marketing SEO Food Public Relations 201

Martech

JANUARY 20, 2025

Highlight their experiences and how our food has been part of their special moments (e.g., This approach not only builds brand awareness but also fosters loyalty and advocacy, ultimately driving sales and enhancing our restaurant’s reputation. Canva or Adobe Spark: For creating visually appealing graphics and videos.

Marketing 108

Marketing Audience MarTech Brand Awareness 108

Martech

FEBRUARY 7, 2025

But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner? Beyond brand awareness, LinkedIn is highly effective for lead generation and conversions: Lead generation ads : Capture contact information directly in the feed.

Advertising 84

Advertising Media Conversion Audience 84

All About Advertising Law

FEBRUARY 27, 2014

And I’m sure the people at Jewel Food Stores know it. Jewel Food Stores was offered a free full-page ad in the magazine if it agreed to sell it in the 175-odd Jewel-Osco supermarkets it operated in the greater Chicago area. You don’t spit into the wind. You don’t pull the mask off that old Lone Ranger. I know it, too.

Food 72

Food Brand Awareness Advertising 72

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Brand Awareness 111

Brand Awareness ROI Click Through Rate Conversion 111

Digiday

SEPTEMBER 12, 2022

After 90 years of slinging its iconic sliders, Atlanta-based fast food chain Krystal is looking for new ways to not just boost brand awareness, but retain relevance with each new generation of customers. Especially as today’s marketing landscape is increasingly fragmented and ever-changing.

Food 70

Food Brand Awareness Audience Conversion 70

Digiday

APRIL 23, 2024

As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach.

Brand Awareness 86

Brand Awareness Marketing Food Audience 86

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Digiday

APRIL 23, 2024

As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach.

Brand Awareness 80

Brand Awareness Marketing Food Media 80

Digiday

AUGUST 3, 2022

Fix & Fogg, a start-up specializing in nut butters, is working to grow brand awareness through collaborations with influencers and top food brands. The post Why this DTC nut butter brand is partnering with foodie brands, influencers to debut in the U.S. appeared first on Digiday.

Brand Awareness 69

Brand Awareness Food Marketing 69

Digiday

JUNE 9, 2022

Using OOH for more than brand awareness. After using digital ads with brand awareness messaging in early 2021 to welcome travelers back to airports, the digital currency asset manager GrayScale Investments is now using targeted campaigns as part of its lobbying efforts.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

Digital Ad Blog

APRIL 24, 2023

Have you ever found yourself craving some delicious Thai food but not sure where to find it? In either case, “ Thai Food Near Me ” has got you covered! The success of “ Thai Food Near Me ” can be attributed to its innovative approach to leveraging local SEO to attract customers.

SEO 40

SEO Food Conversion Rate Brand Awareness 40

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 72

Media Marketing Food Geo targeting 72

Digiday

JUNE 5, 2022

Plant-based food brand Silk is pouring efforts into TikTok for the first time , as the 45-year-old brand looks to refresh itself and appeal to younger, more diverse shoppers. And TikTok is one of the places where culture is created,” said John Starkey, president of plant-based food and beverages for Danone North America.

Food 71

Food Brand Awareness Conversion Media 71

Martech

MARCH 7, 2023

Dig deeper: Product-led growth: 3 important lessons from the front line Hospitality As part of my current gig with Wyndham Hotels and Resorts, I learned that hospitality has significant similarities with fast food. The vast majority of properties are franchised.

MarTech 102

MarTech A/B Testing Finance Brand Awareness 102

Digiday

DECEMBER 15, 2022

Spindrift is investing its marketing dollars in TikTok as part of its efforts to connect with consumers and increase brand recognition among the Gen Z cohort. Spindrift took a similar approach to Supergut and Chosen Foods over the last year, mainly focusing on organic growth on Instagram and Twitter.

Brand Awareness 75

Brand Awareness Food Audience Education 75

Digiday

SEPTEMBER 21, 2022

The American fast-food chain has partnered with Hot Ones, a YouTube interview series where celebrities eat progressively hotter hot sauces, to build awareness for its brand and attract new users to its app. Food brands boosting brand awareness through creative means is not something new.

Food 69

Food Pop-Up Brand Awareness Conversion 69

Ad Beat

AUGUST 23, 2024

Publishers When it comes to publishers, Guinness prioritizes big names in the food and drink space , with about one-third of their budget spent on placements on a single website: Allrecipes. Source: Adbeat Their ads mostly appear on recipes, rather than anything specifically alcohol-related.

Food 81

Food Brand Awareness Audience Video Ads 81

Digiday

SEPTEMBER 22, 2022

Obvi isn’t the only brand banking on TikTok. Brands like Studs jewelry , Silk foods and Viv period care have all increased efforts on the short-form video app. By the end of the year, Obvi plans to triple its TikTok spend and ramp up content production to continue boosting brand awareness.

Brand Awareness 87

Brand Awareness Food Agency Media 87

Digiday

JULY 20, 2022

As Manna Drone Delivery looks to boost brand awareness, the four-year-old company is looking at viral TikToks to become a key part of its marketing strategy, according to founder and CEO Bobby Healy. . For the last year, the company has been pumping out organic TikTok videos to its 17,000 followers via its in-house social media team.

Brand Awareness 69

Brand Awareness Food Media Communications 69

Digiday

FEBRUARY 14, 2023

Based on the results provided to Digiday, the top overall ads were: Indiana Jones: Dial of Destiny (movie trailer) WeatherTech (auto supplies) Popcorners (snack food) Farmer’s Dog (dog food) Creed 3 (movie trailer) Marvel’s Guardian of the Galaxy, Vol.

Brand Lift 75

Brand Lift Audience Food Impressions 75

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. In 2020, the ear piercing brand spent just $40,000 on Facebook and Instagram, per Pathmatics. . THE TIKTOK ADVANTAGE.

Brand Awareness 68

Brand Awareness Food Retail Agency 68

Digiday

NOVEMBER 27, 2022

million followers), Snackbandits (food creators with 1.6 Arm & Hammer chose influencers based on the organic family-related content they produce that aligns with the brand’s values, according to Xi Chen, associate marketing director for Arm & Hammer Laundry. .

Brand Awareness 69

Brand Awareness Food Entertainment Audience 69

Martech Series

JULY 22, 2022

Most Districts reported that consumer spending moderated as higher food and gas prices diminished households’ discretionary income.”. Increasing/shifting brand awareness/positioning – 34%. Improving post-purchase loyalty/re-purchase – 37%. Automating more of my marketing campaigns – 36%.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. The same is true for celebrating anniversaries of when users joined brand communities.

Marketing 117

Marketing eCommerce Communications Brand Awareness 117

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. QSR and Food Delivery Food delivery has seen a huge increase while QSR spending remains down. Food delivery brands aggressively increased spends and incorporated “No Contact Delivery” messaging.

Food 52

Food Entertainment Brand Awareness Conversion 52

Ad Monsters

APRIL 9, 2024

We can measure key upper funnel metrics, such as brand awareness, recall, lift, and other KPIs, via custom mobile surveys and compare exposed and unexposed groups. They look for opportunities near key retailers, like Whole Foods. Royal Caribbean is another great legacy OOH brand. Their creatives are visually stunning.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Single Grain

JULY 19, 2019

Using these social media platforms helped the website-building brand attract much a lot more attention than they ordinarily would have, considering that the younger demographic doesn't watch traditional television as much. What more could a fast food chain ask for? Furthermore, the engagement was easily quantifiable. cents per view.”

Media 106

Media Banner Brand Awareness Pop-Up 106

Digiday

NOVEMBER 29, 2022

Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews. It’s a move that Keenan White, senior brand manager at the Kraft Heinz Company, said is meant to build up brand relevance and equity.

Pop-Up 72

Pop-Up Banner Brand Awareness Ad Inventory 72

Single Grain

FEBRUARY 14, 2020

This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. They offer an “unconditional stink-free guarantee” and boast a higher rating on Amazon than the iPhone 5.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

VideoWeek

JULY 3, 2023

Fears around overstating their sustainability and being called out for greenwashing mean that some brands choose not to mention sustainability in their ad messaging. The first brand to use the spot is Refashion, a business which supports collection, repair, and reuse of clothes and textiles.

Food 52

Food Brand Awareness Retail Communications 52

Digiday

DECEMBER 12, 2022

During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans. Gallagher broke down the budget for the brand’s World Cup campaign, saying 77% went to broadcast TV, 12% went to digital, 6% went to streaming TV and 5% went to Instagram and Facebook.

Brand Awareness 69

Brand Awareness Food Audience Marketing 69

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

Digiday

APRIL 18, 2023

The premium dog- and cat-food brand’s commitment to sustainable practices with farmers expanded as it set out to eliminate single-use plastics by launching environmentally friendly Kibble Refill Stations. The jeans brand worked with The Trade Desk, media buying agency OMD and in-game ad provider Anzu.io

Media 68

Media Brand Awareness Agency Food 68

MNTN

JANUARY 6, 2025

A sweeping majority of advertisers agree that this is a huge concern of any brand, too: Weve selected only premium TV networks that we know are aligned to your brand, and your audience and specifically hand-picked to drive performance. Any brand with a website or online presence to drive traffic is a suitable candidate.

Advertising 52

Advertising Retargeting CPA Audience 52