Ad Rants

FEBRUARY 28, 2023

The rise of digital media, however, has led to blending between the two practices. Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand.

Marketing 201

Marketing SEO Food Public Relations 201

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 71

Brand Awareness Pop-Up Food Media 71

Martech Series

DECEMBER 11, 2022

Hungerbox— a food vendor aggregator working with corporate cafeterias and food courts— collaborated with Pickcel to find a solution. Pickcel built a bespoke solution through API integrations between the Pickcel display management software and the Hungerbox food ordering and vendor management system.

Food 81

Food Brand Awareness MarTech Marketing 81

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 68

Brand Awareness Pop-Up Food Media 68

Martech

MARCH 5, 2025

Stores are as much about driving brand awareness, loyalty and advocacy as they are about sales. How many people visit, participate in in-store experiences, share their visits on social media and return after their first visit? Thats why CMOs must rethink what success looks like for physical stores.

eCommerce 82

eCommerce Retail Brand Awareness Food 82

Digiday

APRIL 23, 2024

These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. Continue reading this article on digiday.com.

Brand Awareness 84

Brand Awareness Marketing Food Audience 84

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 71

Media Marketing Food Geo targeting 71

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Brand Awareness 109

Brand Awareness ROI Click Through Rate Conversion 109

Digiday

APRIL 23, 2024

These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. Continue reading this article on digiday.com.

Brand Awareness 78

Brand Awareness Marketing Food Media 78

Digiday

SEPTEMBER 12, 2022

After 90 years of slinging its iconic sliders, Atlanta-based fast food chain Krystal is looking for new ways to not just boost brand awareness, but retain relevance with each new generation of customers. The big change is more on the methodology and how we’re doing media. We’re a value brand.

Food 70

Food Brand Awareness Audience Conversion 70

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Digiday

JUNE 9, 2022

Out-of-home media tends to favor brands that nobody knows about,” said Sam Mallikarjunan, CEO and co-founder of OnScreen.AI. Using OOH for more than brand awareness. Others have pulled back on paid media, including paid search. million, Crypto.com at $1 million and Etherlite at less than $500,000.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

Digiday

APRIL 18, 2023

This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. As Gen Z’s demand for inclusive and values-aligned campaigns expanded, brands and agencies worked toward tackling sustainability.

Media 68

Media Brand Awareness Agency Food 68

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. View of Las Vegas through Beeyond Media’s map view.

Ad Targeting 120

Ad Targeting Demand Side Platform Impressions Audience 120

Digiday

JUNE 5, 2022

Plant-based food brand Silk is pouring efforts into TikTok for the first time , as the 45-year-old brand looks to refresh itself and appeal to younger, more diverse shoppers. And TikTok is one of the places where culture is created,” said John Starkey, president of plant-based food and beverages for Danone North America.

Food 71

Food Brand Awareness Conversion Media 71

Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

Media 69

Media Audience Pharmaceuticals Agency 69

Digital Ad Blog

APRIL 24, 2023

Have you ever found yourself craving some delicious Thai food but not sure where to find it? In either case, “ Thai Food Near Me ” has got you covered! The success of “ Thai Food Near Me ” can be attributed to its innovative approach to leveraging local SEO to attract customers.

SEO 40

SEO Food Conversion Rate Brand Awareness 40

Digiday

DECEMBER 15, 2022

Spindrift is investing its marketing dollars in TikTok as part of its efforts to connect with consumers and increase brand recognition among the Gen Z cohort. Spindrift took a similar approach to Supergut and Chosen Foods over the last year, mainly focusing on organic growth on Instagram and Twitter.

Brand Awareness 74

Brand Awareness Food Audience Education 74

Digiday

SEPTEMBER 22, 2022

Obvi isn’t the only brand banking on TikTok. Brands like Studs jewelry , Silk foods and Viv period care have all increased efforts on the short-form video app. I have to do the heavy lifting myself,” Melwani said, referring to community-building and consumer insight strategies used to better target social media users.

Brand Awareness 85

Brand Awareness Food Agency Media 85

Banner Flow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. However, the best social media examples consist of several elements easily transferred to your own creative campaigns. What is a social media campaign? What social media campaigns are featured? Buzzfeed “Tasty”.

Media 52

Media Advertising Audience Food 52

Digiday

JULY 20, 2022

As Manna Drone Delivery looks to boost brand awareness, the four-year-old company is looking at viral TikToks to become a key part of its marketing strategy, according to founder and CEO Bobby Healy. . Poppi soda brand , Covergirl , and of course Ocean Spray, have leveraged viral moments, cashing in on user attention.

Brand Awareness 69

Brand Awareness Food Media Communications 69

Digiday

OCTOBER 16, 2022

Last week’s Digiday Media Buying Summit, held in Palm Springs, Calif., 12-14 featured a strong roster of C-suite speakers from across the media agency spectrum, expounding on subjects ranging from programmatic’s inevitable dominance to ground-breaking consumer research. Then they ask] ‘Why are we not building brand awareness?’

Media 68

Media Education Agency Conversion 68

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. Last year, Studs spent just $15,000 on paid media, according to Kantar. THE TIKTOK ADVANTAGE.

Brand Awareness 68

Brand Awareness Food Retail Agency 68

AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social media following and fans who love their posts. But what does it really mean, and why the rising popularity?

Media 52

Media Fashion Audience Food 52

Ad Monsters

APRIL 9, 2024

After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital out-of-home (DOOH) advertising. He founded Quan Media Group in 2019 and has since amassed over 100 clients, primarily through referrals. Their creatives are visually stunning.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Digiday

FEBRUARY 14, 2023

There’s a different kind of post-game analysis when it comes to Super Bowl advertising — the kind media buyers and planners do to find out if the ads actually worked. 3 (movie trailer) Air – Courting a Legend (movie trailer) Doritos Sweet & Tangy BBQ (snack food) Heineken 0.0

Brand Lift 73

Brand Lift Audience Food Impressions 73

Digiday

FEBRUARY 15, 2023

In addition to the digital world, the dog food company created a crypto wallet feature to collect online donations. At Fuel, clients are weaving tech-driven experimentation into social or production budgets associated with campaigns or big media spend moments, per Mills. Pedigree did not disclose spend details.)

Marketing 91

Marketing Healthcare Brand Awareness Food 91

Digiday

NOVEMBER 29, 2022

Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews. It’s a move that Keenan White, senior brand manager at the Kraft Heinz Company, said is meant to build up brand relevance and equity.

Pop-Up 71

Pop-Up Banner Brand Awareness Ad Inventory 71

Single Grain

MARCH 4, 2020

Social media is one of the best ways to market your business. billion people using social media worldwide, which is 46% of the world's population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. What Is Social Media Marketing? There are 3.5

Media 66

Media Marketing Audience ROI 66

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. Immediate Benefits of Social Media Platforms for Business.

Media 59

Media Marketing Audience Brand Awareness 59

Digiday

NOVEMBER 27, 2022

million followers), Snackbandits (food creators with 1.6 Arm & Hammer chose influencers based on the organic family-related content they produce that aligns with the brand’s values, according to Xi Chen, associate marketing director for Arm & Hammer Laundry. .

Brand Awareness 69

Brand Awareness Food Entertainment Audience 69

Digiday

SEPTEMBER 2, 2022

Babycare brand Coterie has rolled out its first out-of-home campaign, looking to get in front of parents and families venturing back outside now that Covid-19 restrictions have been lifted. Efforts included art installations around the city to catch the attention of parents with OOH partner Quan Media Group.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

MNTN

JANUARY 6, 2025

Over-the-top (OTT) advertising refers to delivering ads via streaming media services directly offered to viewers over the Internet, bypassing traditional cable, broadcast, and satellite TV platforms. These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. What is OTT Advertising?

Advertising 52

Advertising Retargeting CPA Audience 52

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. QSR and Food Delivery Food delivery has seen a huge increase while QSR spending remains down. Food delivery brands aggressively increased spends and incorporated “No Contact Delivery” messaging.

Food 52

Food Entertainment Brand Awareness Conversion 52

Digiday

JULY 7, 2022

This is a clear endeavor to reframe the narrative around healthy food (and almonds). Fleischmann noted that the spend was 50/50 split between streaming and social media as the ads can be seen on platforms such as YouTube, Twitter, and Instagram and as well as streaming platforms.

Non-Profit 69

Non-Profit Entertainment Audience Communications 69

Single Grain

JANUARY 2, 2024

From choosing which social media sites to focus on, to developing a rhythm of content that resonates with each platform’s audience, it’s no surprise that social media marketing can get overwhelming. Nevertheless, social media is a huge component of personal and professional growth online. So, where do you start?

Media 52

Media Audience Education Entertainment 52

Digiday

DECEMBER 12, 2022

During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans. While Modelo still spends the majority of its ad budget on linear TV, it’s looking to use streaming and social media ads during the World Cup to meet the fans wherever they watch the games.

Brand Awareness 69

Brand Awareness Food Audience Marketing 69