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Brand Lift Matters, Even For PepsiCo

AdExchanger

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. But you’d be wrong.

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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). I’m a brand manager for a new organic juice brand. Understood?

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. That way, you’ll still make your ROI while maximizing your revenue. But what if you’re new to Google Ads strategies?

ROI 52
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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Behavioral segmentation: Segments are based on specific behaviors like frequent traveling, fitness activities, food preferences, shopping habits, etc.

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According to Optimove: Retail Marketing Executives Allocate Most of their 2022 Budget to Costly Acquisition Versus Retention as Recession Looms

Martech Series

Most Districts reported that consumer spending moderated as higher food and gas prices diminished households’ discretionary income.”. Customer retention delivers better marketing ROI in the short- and long-run.”. Increasing/shifting brand awareness/positioning – 34%. Improving lead quality – 35%.

Retail 92
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How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Dive Deeper: What’s the ROI of Throwing a Live Event? When it comes to driving awareness of and exposure to a brand, word-of-mouth marketing still reigns supreme. At the end of the day, simply hosting a branded event isn’t going to be enough. How to Grow Your Business With Influencer Marketing and Brand Partnerships.

Pop-Up 101
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6 must-have, underused email marketing automations

Martech

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. The same is true for celebrating anniversaries of when users joined brand communities.

Marketing 112