Ad Beat

NOVEMBER 20, 2019

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . videos to be included in the search results. So, investing in videos can help boost brand awareness and create a “buzz” about your products/ services.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Smart-Hub

AUGUST 23, 2023

For its ‘ Tariff Refresh’ campaign , O2 decided to repurpose the same TV ads for mobile but made them more relevant leveraging dynamic creative optimization. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JULY 20, 2021

Over-the-top ( OTT ) media services are also increasingly growing in popularity, and by the end of 2021, one third of all TV ad revenue will belong to programmatic. Sure, as COVID-19 took over the world in 2020, many brands were forced to shrink their advertising budgets. Book My Free Marketing Consultation . Not at all.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Monsters

SEPTEMBER 16, 2022

He helps the company grow its partner network by bringing on new supply, building market and brand awareness, and educating new and existing partners about Playwire’s evolving platform offerings. Senior Director, Video Ad Operations at PREMION. Odalys has been in the Digital Ad Ops realm since 2004.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

InMobi

SEPTEMBER 2, 2020

For a deep dive on creative best practices, the in-app mobile advertising experts at InMobi teamed up with the creative teams over at Celtra to take a deep dive on the role of creatives in mobile marketing and how an ad creative, working in lockstep with other key components to in-app ad campaigns, can drive key results for in-app marketing teams.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Single Grain

JULY 27, 2021

Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Another issue that SkeletonHD was struggling with was ad placement and management. Studio-shot: 97% more effective for brand awareness. 85% of videos ads are watched without sound, so include captions.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Digiday

JUNE 7, 2022

A compounding factor is the fact that advertisers and their agencies have already been trying to keep the costs of advertising in check, especially as newer costs like ad tech fees and data fees have been added to the broader TV, streaming and digital video ad mix. We’ve started adding thresholds.

Agency 69

Agency Ad Tech Impressions Media 69

MNTN

FEBRUARY 6, 2024

A sweeping majority of advertisers agree that this is a huge concern of any brand, too: We’ve selected only premium TV networks that we know are aligned to your brand, and your audience and specifically hand-picked to drive performance. Any brand with a website or online presence to drive traffic is a suitable candidate.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

APRIL 25, 2022

When paired with an optimized post-click landing page , ads reach their full potential. Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords.

Agency 52

Agency Marketing A/B Testing ROI 52

AdvertiseMint

SEPTEMBER 13, 2023

They then share these through posts, photos, videos, and livestreams. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. Food influencers post recipes, restaurant reviews, cooking tips, and foodie experiences. Targeting – Their niche focus lets brands appeal to specific groups.

Media 52

Media Fashion Audience Food 52

Single Grain

JULY 18, 2023

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 7 Pillars of Programmatic Advertising The programmatic ads framework rests on seven key pillars. You see ads for organic food products and fitness equipment when you scroll down the page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JANUARY 23, 2023

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. You can use an image or a video to encourage the user to click on the ad and make a purchase.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Martech Series

DECEMBER 22, 2022

You can test, learn from, and optimize your ads on any budget with such a cheap daily minimum spend. The platform resulted in brand awareness along with improving revenue streams. A Collection Ad is a standard Snapchat video ad with a ribbon of thumbnail-sized products at the bottom, if you haven’t seen one in person yet.

Audience 86

Audience ROI Advertising Media 86

Digiday

APRIL 24, 2023

“We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing. This allows users to engage deeper with brands’ video ads, and now Roku users can shop and checkout directly through the TV using the Roku remote and Roku pay.”

Audience 68

Audience Agency Advertising Ad Exchange 68

Single Grain

FEBRUARY 21, 2022

A Google Ads marketing agency becomes vital when your business: Invests four to five digits per day in this channel. one for sales, one for brand awareness, and so on). Dive Deeper: E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Hiring the Right Google Ads Agency.

Agency 52

Agency SEO Conversion Marketing 52

Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads. Brand takeover ads.

Fashion 52

Fashion Video Ads Food Education 52

Single Grain

APRIL 28, 2020

While it may not originally have been designed to be a marketing strategy, it has certainly generated a lot of brand awareness from publications like Fox, LA Daily News , and the New York Post. Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. pic.twitter.com/nqImcE5WJP.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JANUARY 2, 2024

X is best for B2C brands in various industries, such as entertainment, health/fitness, travel, food/beverage and home. Work With Us Using Each Social Media Platform 69% of marketers use social media to build brand awareness, but every network has its own features that you can use to enhance your visibility.

Media 52

Media Audience Education Entertainment 52

VideoWeek

FEBRUARY 7, 2025

X Adds Shell, Nestl and Lego to Advertiser Boycott Lawsuit Elon Musks X has added more companies to its lawsuit against brands it accuses of organising an advertising boycott, including Shell International, Nestl, Abbott Laboratories, Colgate-Palmolive, Lego, Tyson Foods and Pinterest.

Marketing 52

Marketing Ad Tech ROI Retail 52