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Digital out-of-home advertising: a quick guide

illumin

However, with the incorporation of AI technology, DOOH advertising has become even more effective in targeting consumers and delivering relevant messages. In this day and age, going digital in the marketing world is the norm. Today, we look at one of today’s biggest trends in digital marketing: digital out-of-home.

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Growth of Location Based Marketing and Its Importance

Martech Series

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%.

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Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials

Digiday

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

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In 2023, the retail media story is bigger than just CPG brands

Digiday

While RMNs are most broadly adopted among brands in the consumer packaged goods industry, non-retail and specialty brands are increasingly turning to RMNs for effective performance marketing in a brand-safe environment. These brands have their own data sets, etc., The campaign delivered 21 million impressions.

Retail 72
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InMobi Wins Gold, Silver, Bronze at MMA SMARTIES MENA Awards

InMobi

MENA Smarties honors the most effective modern marketing across MENA as part of the Mobile Marketing Association (MMA) Smarties, an esteemed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impacts.