illumin

JULY 25, 2024

Check out our handy guide on how to step up your DOOH game. Digital out-of-home advertising is a powerful tool that lets businesses reach the right target audience with tailored messages. In a nutshell, DOOH reduces complexity, increases campaign reach, and grows brand awareness.

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 74

Media Marketing Food Geo targeting 74

Single Grain

AUGUST 24, 2023

New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Smart-Hub

JUNE 17, 2024

Marketers only need to set up the campaign; the platform does the rest. For instance, this can be driving traffic or increasing brand awareness. In any case, the more settings are applied, the more targeted the campaign gets. However, most DSPs are equipped with traffic verification and other features.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Single Grain

MAY 29, 2023

Geo-targeting: Geo-targeting allows advertisers to specify the countries, regions or cities where their ads will be shown. Enhances your brand awareness and creates a buzz among the audience globally. This filters out unnecessary terms and prevents your ads from popping up on wrong search queries.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52