Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. Header bidding still ruled the programmatic industry, while the thorn in many publishers’ side (ad blocking) continued to grow.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

APRIL 26, 2022

An advertiser is a brand or company (e.g. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. Because many publishers use Google’s ad server, Google favored bids from Google Ad Exchange (AdX).

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Brid.tv

SEPTEMBER 12, 2022

Display ads generally have a great reach and are excellent for raising brand awareness. They use video header bidding to do this, although many of them also facilitate direct deals. The banner can also be within the stream, usually at the bottom (in which case, it is known as an overlay ad ). Instream Video Ads.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Brid.tv

JUNE 5, 2023

Publishers should note that, when choosing ad-based monetization, finding a live streaming platform with advanced ad yield optimization features like video header bidding is likely the best choice. offers some of the industry’s most advanced yield optimization features like built-in video header bidding.

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Monetize More

NOVEMBER 24, 2022

Pros: More attention, brand awareness and engagement. They usually pay the best CPMs which you can compete against Header Bidding to push performance up. Decent viewability. Customized targeting and retargeting options available to improve CTRs. Cons: Invalid Traffic. Banner Blindness.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

APRIL 9, 2024

So make sure to choose a platform with advertising capabilities, such as ad yield optimization and header bidding. In addition to letting broadcasters monetize their streams through VAST and VPAID video ads, TargetVideo offers some of the industry’s most advanced yield optimization features like built-in video header bidding.

Header Bidding 40

Header Bidding Education Audience Video Ads 40

MNTN

JANUARY 29, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring the highest bidder wins the placement. A well-defined objective helps optimize bidding strategies, targeting, and creative execution.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52

Monetize More

MAY 19, 2022

Advertisers who are mainly looking to improve their brand awareness are more likely to flock towards vCPM as they don’t waste money in this case. Publishers who are utilizing header bidding and private marketplaces do not need to worry about vcpm.us.

Viewability 52

Viewability CPM Impressions Header Bidding 52

VideoWeek

JANUARY 31, 2025

While the product, as the name suggests, is built for brand awareness, the idea seems to be to cut waste and ensure only relevant audiences are targeted, adding a performance edge to brand campaigns. million) in damages sought by prosecutors over its role in a bid rigging scandal relating to the 2021 Olympics.

Media 52

Media Healthcare Pharmaceuticals Audience 52