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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry.

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Beacon Media + Marketing Releases Guide on How to Measure Healthcare Marketing ROI

Martech Series

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. This can include long-term marketing strategies, healthcare videos, healthcare content marketing, and identifying your marketing goals.

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Why Is Location Important in Marketing for Healthcare?

Agility Ads

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Improve ad reach.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech. With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase.

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Augmented Reality and Interactive Ad Design

The Ad Tech Blog

AR advertising can increase brand awareness, improve customer engagement, and provide unique and memorable experiences that differentiate the brand from competitors. Yes, AR can be seamlessly integrated into existing marketing strategies to enhance user interaction and engagement without disrupting the overall marketing flow.

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals. Rather than reserving digital display for brand awareness and search for conversions, marketers should consider how paid search can contribute to brand-building too.

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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

“There is also the cost of warm up via digital advertising, the cost of one-to-one outreach and the cost of overall brand awareness to that audience in play. . “The cost of the purchased lead isn’t just the cost from the lead broker,” said Natalie Jackson, Director of Demand Generation at CBIZ and a MarTech contributor.

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