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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry.

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Beacon Media + Marketing Releases Guide on How to Measure Healthcare Marketing ROI

Martech Series

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life. Identify weak spots.

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Why Is Location Important in Marketing for Healthcare?

Agility Ads

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Improve ad reach.

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Running a paid media campaign is relatively easy for an experienced B2B marketing team. Think about how your organization deploys its B2B marketing tactics.

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Augmented Reality and Interactive Ad Design

The Ad Tech Blog

AR advertising can be implemented across various platforms, including mobile apps, social media, and digital signage, broadening the reach and accessibility of campaigns. AR advertising can increase brand awareness, improve customer engagement, and provide unique and memorable experiences that differentiate the brand from competitors.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech. It describes its mission as promoting health, wealth and happiness.