Basis

DECEMBER 4, 2024

But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately.

Advertising 88

Advertising Retail Pop-Up Media 88

Martech

OCTOBER 4, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Last year, cloud comms platform Twilo picked up Segment. I think it’s fair to say there’s a trend here.

Brand Awareness 108

Brand Awareness Pop-Up MarTech Healthcare 108

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% Finances Online ) Ads can increase brand awareness by 80%. Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. User Guiding ) Paid search ads can increase brand awareness by 80%. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

NOVEMBER 28, 2023

When you think of the different ways people are using tools like Bard to answer their questions, there’s always a likelihood that Bard will refer to topically authoritative brands that support its response to the user’s prompt. It essentially takes information from Google and presents in a more conversational way.

Marketing 126

Marketing First-Party Cookies SEO Audience 126