Martech

JULY 22, 2024

This sounds impressive, but is it? Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? Most people trip and stumble because they can’t put numbers into context. Many people will use perceived high-quality numbers out of context. “We

Marketing 117

Marketing SEO ROI Brand Awareness 117

Ad Rants

OCTOBER 28, 2022

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. The following blog will discuss why SEO is important for businesses in 2022.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Digital Remedy

DECEMBER 4, 2024

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. The limitations of traditional marketing methods are glaring in university marketing.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

JANUARY 14, 2025

The “brand awareness” campaigns with no connection to revenue? Abandoning vanity metrics No more hiding behind impression counts or engagement scores. That annual trade show that eats 20% of your budget but generates zero pipeline? The martech stack bloated with overlapping tools nobody uses? Streamlined.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

APRIL 3, 2025

The marketing report looks impressive, but the sales report tells a different story. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. But then comes the fundamental question: What’s the actual return on ad spend?

Conversion 106

Conversion ROI Brand Awareness Click Through Rate 106

Martech

NOVEMBER 13, 2024

Dig deeper: How to clarify marketing metrics to impress the C-suite Marketing’s struggle for strategic alignment This disconnect between what the organization needs from marketing and what’s being delivered often boils down to a fundamental misalignment.

Marketing 129

Marketing CPL CPA Finance 129

MNTN

DECEMBER 4, 2024

How to Calculate Click-Through Rate All you need to calculate your CTR is the number of times your ad was viewed (also known as the ad’s impressions) and the number of clicks it received. After your ad runs, you check its metrics and see that it earned 20,000 impressions and received 800 clicks.

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Define your brand voice.

Brand Awareness 52

Brand Awareness A/B Testing Audience Video Ads 52

Ad Monsters

MARCH 3, 2025

Or are we just clinging to it because its easy to measure and sounds impressive? Its Blind to Brand Building: Some of the best ad campaigns dont drive immediate sales but build brand awareness that pays off months or even years down the line. we say, chests puffed out, as if we just discovered the secret to eternal youth.

Ad Tech 95

Ad Tech Brand Awareness Impressions Audience 95

MNTN

FEBRUARY 12, 2024

Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Work?

Brand Awareness 52

Brand Awareness Marketing Audience Public Relations 52

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. ” Brand lift studies: Incorporate brand lift studies into your measurement strategy to gauge the impact of brand campaigns. Dig deeper: What do C-level execs think of their GTM strategies?

Machine Learning 84

Machine Learning Brand Lift Marketing Click Through Rate 84

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. The event’s broad viewership enables brands to achieve high levels of exposure, fostering increased brand awareness and consumer interaction.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Ad Rants

OCTOBER 10, 2024

Using pictures and videos to tell stories has become a strong way to improve a brand's image and connect with people. By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal. Conversions: Keep track of how many people buy, sign up, or show interest.

Impressions 184

Impressions Brand Awareness Agency Audience 184

MNTN

NOVEMBER 6, 2023

Since the B2B buying timeline begins well before the decision makers start moving through the sales funnel, getting in front of your audience and building brand awareness is more crucial than ever. Drive B2B Brand Awareness with CTV Your B2B audience has a narrow window where they’re ready to buy.

Brand Awareness 52

Brand Awareness Pop-Up Audience Video Ads 52

MNTN

NOVEMBER 1, 2024

In contrast, CTV measurement provides precise, digital-like insights, including impressions, completion rates, and household-level attribution, allowing marketers to optimize campaigns based on actual viewer behavior and conversions. This level of granularity and targeting is simply not possible with traditional linear TV.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Digital Remedy

APRIL 10, 2025

Brands that prioritize measurement and ROI benefit from CTVs advanced tracking capabilities, which provide real-time insights into viewership, conversions, and engagement. Custom measurement tools track brand awareness, conversions, and engagement for data-backed decision-making. Why Use a CTV Approach?

Advertising 66

Advertising Brand Awareness Conversion Audience 66

MNTN

DECEMBER 9, 2024

Managing your CPC also ensures youre not overspending to achieve a certain amount of impression and lead-related goals. Importance of Cost-Per-Click Your cost-per-click directly impacts your budget and overall campaign performance. If you can keep it low, you can reach more prospects with a finite budget.

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Martech

FEBRUARY 28, 2024

This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. It also creates budget allocation that prevents that from happening.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

AdvertiseMint

DECEMBER 23, 2024

Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness. Lastly, **sponsorships** allow brands to partner with streamers, integrating products or services into the content, which can resonate well due to the authentic nature of influencer marketing.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

TechCrunch Ads

JUNE 15, 2022

In Pinterest’s case, however, brands may want to do more than just generate clicks to their website. They also may want to offer inspirational content to raise brand awareness or share a series of step-by-step instructions to help viewers complete a specific project.

Brand Awareness 106

Brand Awareness Impressions Audience Advertising 106

Martech Series

FEBRUARY 17, 2023

Part of the problem with online advertising is that until now, a large proportion of impressions have gone unnoticed, thanks to poor placements, as well as bot traffic stealing valuable ad spend. This suddenly gives them a powerful way of optimising campaigns for brand awareness and engagement – all in real time.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

MNTN

FEBRUARY 12, 2025

Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions. This results in higher conversion rates and a stronger return on investment for B2B marketers.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Donzis offered some examples of how brands can engage with DOOH.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Digiday

APRIL 2, 2024

Despite the time constraint, Barkley cleverly utilized humor to capture the audience’s attention and increase brand awareness. Barkley leveraged Motel 6’s iconic voice, Tom Bodett, to craft engaging 6-second spots that humorously highlight Motel 6’s key offerings.

Brand Awareness 95

Brand Awareness ROI Impressions Audience 95

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

illumin

NOVEMBER 29, 2023

Purpose-based ads can be effective at drawing in new audiences, not only do they draw attention to brand values, but they engage audiences in conversations – expanding brand awareness beyond the run-time. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Ad Rants

FEBRUARY 22, 2023

Your website is often the first point of contact for potential patients, and it's important that you make a good impression. Regular social media activity can help you build a strong online presence and increase brand awareness. It can also be a priceless tool for attracting new patients to your practice.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Martech

DECEMBER 6, 2024

Example 1: “Outside of maybe Steve Jobs, Jensen Huang of Nvidia is the most impressive CEO Ive ever heard speak. By creating these posts, I aim to increase engagement and educate my audience, which is crucial for building brand awareness and attracting new clients. His presence and approachability. His humility.

SEO 124

SEO Audience Education Machine Learning 124

Digiday

APRIL 2, 2024

Despite the time constraint, Barkley cleverly utilized humor to capture the audience’s attention and increase brand awareness. Barkley leveraged Motel 6’s iconic voice, Tom Bodett, to craft engaging 6-second spots that humorously highlight Motel 6’s key offerings.

Brand Awareness 83

Brand Awareness ROI Impressions Audience 83

AdvertiseMint

MAY 16, 2023

This enhanced visibility contributes to increased brand awareness, customer engagement, and potential sales. Paid ads can be used to: Increase brand awareness. Businesses can monitor key performance indicators (KPIs) such as impressions, clicks, conversions, and cost per acquisition. Drive traffic to your website.

Media 97

Media Brand Awareness Audience Conversion 97

Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time. Hungry for more 2024 trends?

Marketing 91

Marketing Brand Awareness Education Audience 91

Single Grain

SEPTEMBER 3, 2022

Brands have super-fast websites and this is what distinguishes them from smaller business sites. Website speed is often the first impression in the minds of the site visitor/prospect and it needs to be fast, particularly for ecommerce brands. An influencer is a brand in itself. Is the website fast and responsive?

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Martech Series

JULY 18, 2022

TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand advertising, today announced a preferred partnership and unveiled their joint study “The Impact of Attention on Brand Lift.” So this partnership will make TV advertisers quite pleased.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Basis

NOVEMBER 12, 2024

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Even more, people tend to view DOOH ads favorably.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers. Determining impressions is simple — add up the number of times the ad has been shown.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. These impressive results were achieved by focusing their marketing efforts on organic traffic. increase in organic conversions.

Conversion 70

Conversion Marketing Impressions Brand Awareness 70

Digital Turbine

MAY 25, 2023

With a limited, niche market, Beat Maker Pro will never have the brand power of Amazon Music or Spotify. But by building buzz (and beats) within their community of DJs, Beat Maker Pro was able to elevate their brand awareness and convert users quickly. But mainstream success is also not their goal.

Brand Awareness 98

Brand Awareness Video Ads Impressions Marketing 98