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How to put marketing data into meaningful context

Martech

This sounds impressive, but is it? Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? They manufactured and sold men’s brushless shaving cream and got creative. Many people will use perceived high-quality numbers out of context. “We

Marketing 117
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ON24 Recognizes the B2B Companies Driving Innovation in Digital Engagement

Martech Series

Designed for both brand awareness and demand generation, SAP created a two-day, global hybrid event with both virtual and in-person sessions. Best Digital Branding Award: MYOB Australia treated audiences to a visually engaging, well-branded digital happy hour designed to foster deeper relationships with clients.

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How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Ad Beat

All of which is music to the ears of advertisers looking to use the Games to boost brand awareness and sales. With that in mind, we used Adbeat’s exclusive competitive advertising intelligence data to analyze how brands like Gillette, Intel, and Toyota are leveraging the Olympics as part of their US display ad strategies.

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How Does Attention Affect Revenue? Real Data Findings

Single Grain

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52
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How Does Attention Affect Revenue? Real Data Findings

Single Grain

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52
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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness.

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Brand reputation on social media: Why eCommerce businesses should care

Ad Wisey

Meanwhile, the overall perception is shaped by multiple elements, from the company’s name and logo to its owner or the philanthropic projects supported by the brand. At the same time, it’s a mistake to believe that only well-known brands should be concerned with their reputation.